Top 50 Cosmetics in Brazil
This curated ranking covers the 50 largest cosmetics in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 166 cosmetics tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Cosmetics, Eyebrow and Lipstick lead the list with a combined estimated audience of 46,335,518 people. Across all 50 entries the average audience size is 2,669,155, and the largest, Cosmetics, reaches around 27,623,797 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each cosmetics, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Cosmetics |
27,623,797 | 4.4% | Cosmetics | Beauty & Wellness |
| 2 |  Eyebrow |
10,432,607 | 6.7% | Cosmetics | Beauty & Wellness |
| 3 |  Lipstick |
8,279,114 | 5.9% | Cosmetics | Beauty & Wellness |
| 4 |  Permanent makeup |
6,725,197 | 5.8% | Cosmetics | Beauty & Wellness |
| 5 |  Mascara |
6,072,934 | 5.5% | Cosmetics | Beauty & Wellness |
| 6 |  Eye shadow |
6,045,095 | 5.2% | Cosmetics | Beauty & Wellness |
| 7 |  Eye liner |
5,902,810 | 5.2% | Cosmetics | Beauty & Wellness |
| 8 |  Makeup Tutorials |
5,570,355 | 4.7% | Cosmetics | Beauty & Wellness |
| 9 |  Lip gloss |
5,525,112 | 6.4% | Cosmetics | Beauty & Wellness |
| 10 |  Foundation (cosmetics) |
5,086,842 | 4.6% | Cosmetics | Beauty & Wellness |
| 11 |  Eyelash |
4,213,095 | 2.8% | Cosmetics | Beauty & Wellness |
| 12 |  Makeup brush |
3,781,698 | 4.2% | Cosmetics | Beauty & Wellness |
| 13 |  Lancôme |
3,102,498 | 10.3% | Cosmetics | Beauty & Wellness |
| 14 |  Face powder |
2,988,763 | 3.7% | Cosmetics | Beauty & Wellness |
| 15 |  Avon |
2,894,433 | 24.7% | Cosmetics | Beauty & Wellness |
| 16 |  Pigment |
2,887,741 | 3.6% | Cosmetics | Beauty & Wellness |
| 17 |  Make-up artist |
2,605,436 | 2.5% | Cosmetics | Beauty & Wellness |
| 18 |  Mary Kay |
2,583,308 | 29.9% | Cosmetics | Beauty & Wellness |
| 19 |  Beauty Makeup |
1,934,462 | 3.6% | Cosmetics | Beauty & Wellness |
| 20 |  Concealer |
1,395,082 | 1.5% | Cosmetics | Beauty & Wellness |
| 21 |  Wet 'n Wild (brand) |
1,185,189 | 39.0% | Cosmetics | Beauty & Wellness |
| 22 |  KIKO Milano |
1,157,944 | 10.4% | Cosmetics | Beauty & Wellness |
| 23 |  Maquillaje Profesional |
1,146,220 | 3.1% | Cosmetics | Beauty & Wellness |
| 24 |  Shiseido |
1,125,489 | 4.4% | Cosmetics | Beauty & Wellness |
| 25 |  Rouge (cosmetics) |
1,006,341 | 5.8% | Cosmetics | Beauty & Wellness |
| 26 |  wet n wild |
975,404 | 40.4% | Cosmetics | Beauty & Wellness |
| 27 |  CC cream |
964,952 | 2.0% | Cosmetics | Beauty & Wellness |
| 28 |  Revlon |
957,034 | 16.8% | Cosmetics | Beauty & Wellness |
| 29 |  Essence |
953,888 | 9.1% | Cosmetics | Beauty & Wellness |
| 30 |  Maybelline |
929,264 | 4.2% | Cosmetics | Beauty & Wellness |
| 31 |  Lip liner |
724,083 | 5.2% | Cosmetics | Beauty & Wellness |
| 32 |  Airbrush makeup |
571,057 | 3.9% | Cosmetics | Beauty & Wellness |
| 33 |  ULTA Beauty |
547,579 | 1.4% | Cosmetics | Beauty & Wellness |
| 34 |  Prosthetic makeup |
505,780 | 4.0% | Cosmetics | Beauty & Wellness |
| 35 |  Caudalie |
455,898 | 3.4% | Cosmetics | Beauty & Wellness |
| 36 |  Eyes Lips Face |
417,471 | 2.4% | Cosmetics | Beauty & Wellness |
| 37 |  essie |
373,927 | 20.4% | Cosmetics | Beauty & Wellness |
| 38 |  Maquillaje |
358,476 | 4.6% | Cosmetics | Beauty & Wellness |
| 39 |  Huda Beauty |
354,143 | 2.2% | Cosmetics | Beauty & Wellness |
| 40 |  Vult Cosmética |
340,197 | 99.5% | Cosmetics | Beauty & Wellness |
| 41 |  Isadora |
318,293 | 38.0% | Cosmetics | Beauty & Wellness |
| 42 |  FentyBeauty |
311,064 | 2.0% | Cosmetics | Beauty & Wellness |
| 43 |  Guerlain |
301,670 | 2.7% | Cosmetics | Beauty & Wellness |
| 44 |  Fenty Beauty |
301,294 | 5.4% | Cosmetics | Beauty & Wellness |
| 45 |  Loreal PARIS |
283,777 | 13.4% | Cosmetics | Beauty & Wellness |
| 46 |  Eyelid |
264,717 | 1.4% | Cosmetics | Beauty & Wellness |
| 47 |  Primer (cosmetics) |
264,569 | 2.8% | Cosmetics | Beauty & Wellness |
| 48 |  ChapStick |
254,216 | 11.0% | Cosmetics | Beauty & Wellness |
| 49 |  Anastasia Beverly Hills |
233,254 | 3.7% | Cosmetics | Beauty & Wellness |
| 50 |  Charlotte Tilbury |
224,228 | 0.7% | Cosmetics | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each cosmetics by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest cosmetics in Brazil?
Cosmetics currently leads with an estimated audience of 27,623,797 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.