Top 18 Nails in Brazil
This curated ranking covers the 18 largest nails in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Manicure & Pedicure, Nail polish and Manicure lead the list with a combined estimated audience of 24,974,145 people. Across all 18 entries the average audience size is 3,042,354, and the largest, Manicure & Pedicure, reaches around 9,770,096 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each nails, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Manicure & Pedicure |
9,770,096 | 13.2% | Nails | Beauty & Wellness |
| 2 |  Nail polish |
7,984,258 | 6.4% | Nails | Beauty & Wellness |
| 3 |  Manicure |
7,219,791 | 5.0% | Nails | Beauty & Wellness |
| 4 |  Nail art |
6,566,520 | 4.5% | Nails | Beauty & Wellness |
| 5 |  Pedicure |
5,972,039 | 4.6% | Nails | Beauty & Wellness |
| 6 |  Artificial nails |
5,476,827 | 5.0% | Nails | Beauty & Wellness |
| 7 |  Nail salon |
5,170,060 | 4.6% | Nails | Beauty & Wellness |
| 8 |  Shellac |
2,938,931 | 4.5% | Nails | Beauty & Wellness |
| 9 |  Nail clipper |
1,589,239 | 14.4% | Nails | Beauty & Wellness |
| 10 |  Gel nails |
845,341 | 3.3% | Nails | Beauty & Wellness |
| 11 |  Nail file |
773,847 | 5.2% | Nails | Beauty & Wellness |
| 12 |  Gelish |
449,565 | 29.7% | Nails | Beauty & Wellness |
| 13 |  Nail technicians |
4,374 | 3.2% | Nails | Beauty & Wellness |
| 14 |  Nails Inc. |
1,016 | 0.1% | Nails | Beauty & Wellness |
| 15 |  Nailpro |
315 | 1.2% | Nails | Beauty & Wellness |
| 16 |  Emmi-Nail |
113 | 0.1% | Nails | Beauty & Wellness |
| 17 |  Deborah Lippmann |
21 | 0.0% | Nails | Beauty & Wellness |
| 18 |  China Glaze Nail Lacquer |
20 | 1.9% | Nails | Beauty & Wellness |
Frequently asked questions
How is this Top 18 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each nails by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest nails in Brazil?
Manicure & Pedicure currently leads with an estimated audience of 9,770,096 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.