A data profile of the people who buy, follow and care about Manicure in Brazil — modelled from more than twelve digital signal sources. Manicure has an estimated audience of 7,219,791 people in Brazil.
The average Manicure fan in Brazil is 37.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Pedicure, Nail salon, Artificial nails, with strongest over-indexing on Pedicure (5.81× the country average).
Demographically, the Manicure audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Manicure fan in Brazil is more female, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Pedicure.
The key figures that characterise the Manicure profile in Brazil.
89.8% are female, 10.2% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 89.8% |
| Male | 10.2% |
| Average age | 37.8 |
| Estimated audience size | 7,219,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Manicure audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 12.4% |
| Italy | 5.4% |
Where the Manicure audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~500K | 1.48× | |
| 02 | São Paulo | ~2.5M | 1.45× | |
| 03 | Goiás | ~400K | 1.38× | |
| 04 | Mato Grosso do Sul | ~100K | 1.34× | |
| 05 | Paraná | ~500K | 1.15× | |
| 06 | Amazonas | ~100K | 1.12× | |
| 07 | Federal District | ~100K | 1.11× | |
| 08 | Roraima | ~20K | 1.11× | |
| 09 | Pará | ~200K | 1.04× | |
| 10 | Rio Grande do Norte | ~100K | 1.01× | |
| 11 | Minas Gerais | ~700K | 1.00× | |
| 12 | Paraíba | ~100K | 1.00× | |
| 13 | Amapá | ~30K | 1.00× | |
| 14 | Ceará | ~300K | 0.97× | |
| 15 | Rio de Janeiro | ~600K | 0.96× | |
| 16 | Alagoas | ~100K | 0.96× | |
| 17 | Rondônia | ~60K | 0.95× | |
| 18 | Rio Grande do Sul | ~400K | 0.94× | |
| 19 | Mato Grosso | ~100K | 0.89× | |
| 20 | Tocantins | ~40K | 0.89× | |
| 21 | Sergipe | ~60K | 0.85× | |
| 22 | Maranhão | ~100K | 0.83× | |
| 23 | Pernambuco | ~300K | 0.79× | |
| 24 | Espírito Santo | ~100K | 0.78× | |
| 25 | Acre | ~20K | 0.74× | |
| 26 | Bahia | ~300K | 0.72× | |
| 27 | Piauí | ~70K | 0.71× |
The strongest cross-interests of the Manicure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nail file | Beauty & Wellness | 6.60× | ||
| 02 | Pedicure | Beauty & Wellness | 5.81× | ||
| 03 | Nail salon | Beauty & Wellness | 5.24× | ||
| 04 | Artificial nails | Beauty & Wellness | 5.08× | ||
| 05 | Nail art | Beauty & Wellness | 4.14× | ||
| 06 | Nail polish | Beauty & Wellness | 2.82× | ||
| 07 | Barbie | Movies & TV | 2.29× | ||
| 08 | Mascara | Beauty & Wellness | 2.21× | ||
| 09 | American English | Business & Career | 2.16× | ||
| 10 | Andressa Urach | Fashion & Accessoires | 1.77× | ||
| 11 | Costume jewelry | Fashion & Accessoires | 1.71× | ||
| 12 | Homemaking | Home & Garden | 1.70× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.69× | ||
| 14 | Eyebrow | Beauty & Wellness | 1.69× | ||
| 15 | Manicure & Pedicure | Beauty & Wellness | 1.63× | ||
| 16 | Child development | Business & Career | 1.61× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.59× | ||
| 18 | Deal of the day | Shopping | 1.58× | ||
| 19 | Reseller | Shopping | 1.57× | ||
| 20 | Parent | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.31× | |
| Family Orientation | CONSERVATISM | 1.04× | |
| Spirituality | BALANCE | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.39× | |
| Need for Security | CONSERVATISM | 0.49× | |
| Quality Awareness | PREMIUM | 0.53× |
Manicure has an estimated audience of 7,219,791 people in Brazil, concentrated in São Paulo and Minas Gerais.
89.8% of Manicure fans are female, 10.2% are male, with an average age of 37.8 years.
Manicure fans show strongest brand affinity for Pedicure (5.81×), Nail salon (5.24×), and Artificial nails (5.08×) over the country average.
Manicure fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Manicure itself, the audience over-indexes on Nail salon (5.24×), Artificial nails (5.08×), Barbie (2.29×), and Nail art (4.14×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Manicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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