Rascasse Audience Intelligence

Manicure Audience in United States

A data profile of the people who buy, follow and care about Manicure in United States — modelled from more than twelve digital signal sources. Manicure has an estimated audience of 22,249,034 people in United States.

#1among Nails in United States#985among Topic in United States#33in Beauty & Wellness

The average Manicure fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pedicure, Nail salon, Artificial nails, with strongest over-indexing on Pedicure (8.58× the country average).

Demographically, the Manicure audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Manicure fan in United States is more female, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Pedicure.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manicure profile in United States.

Audience size
22.2M
in United States
Gender
87.7%♀
12.3% male
Age
37.2
average years
Country rank
#1437
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manicure fans

87.7% are female, 12.3% are male, average age 37.2.

Fig. 02

Gender split

87.7%
Female
12.3%
Male
Demographic split for Manicure audience in United States
MetricValue
Female87.7%
Male12.3%
Average age37.2
Estimated audience size22,249,034
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Manicure audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Manicure audience comes from United States.

Worldwide audience distribution share by country for Manicure
CountryShare
United States15.2%
Japan12.4%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manicure audience in United States is strongest.

Fig. 05

Top regions by affinity

Manicure fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~1.5M3.14×
02Hawaii~100K1.49×
03New York~2M1.47×
04Colorado~500K1.35×
05Mississippi~200K1.31×
06Washington, District of Columbia~80K1.26×
07Georgia~800K1.16×
08California~3M1.14×
09Illinois~800K1.14×
10Maryland~400K1.13×
11Louisiana~300K1.10×
12New Jersey~600K1.09×
13Alabama~300K1.08×
14Florida~1.5M1.06×
15Texas~2M1.04×
16North Carolina~700K1.04×
17South Carolina~300K1.04×
18Massachusetts~500K1.03×
19Washington~500K1.01×
20Alaska~50K0.99×
21Connecticut~200K0.98×
22Arkansas~200K0.98×
23Nevada~200K0.97×
24Delaware~60K0.97×
25Tennessee~400K0.96×
26New Mexico~100K0.95×
27Missouri~300K0.94×
28Kansas~200K0.94×
29Pennsylvania~700K0.92×
30North Dakota~40K0.91×
31Ohio~600K0.90×
32Michigan~500K0.90×
33Indiana~400K0.90×
34Minnesota~300K0.90×
35Arizona~400K0.89×
36Utah~200K0.89×
37Rhode Island~60K0.89×
38South Dakota~50K0.89×
39Oregon~200K0.86×
40Oklahoma~200K0.85×
41Iowa~200K0.85×
42Nebraska~90K0.84×
43Wisconsin~300K0.83×
44Kentucky~200K0.81×
45Idaho~90K0.81×
46Vermont~30K0.79×
47Maine~60K0.78×
48Montana~50K0.77×
49New Hampshire~70K0.74×
50West Virginia~70K0.72×
Fig. 06

Affinity by region

Affinity by region — Manicure, United States
0.72×1.00×3.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manicure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manicure audience
#·InterestCategoryAffinity×
01PedicureBeauty & Wellness8.58×
02Nail salonBeauty & Wellness7.81×
03Artificial nailsBeauty & Wellness7.02×
04Nail polishBeauty & Wellness6.24×
05Nail artBeauty & Wellness5.05×
06Hair ExtensionsBeauty & Wellness4.82×
07EyebrowBeauty & Wellness4.55×
08Eyelash extensionsBeauty & Wellness4.29×
09Natural skin careBeauty & Wellness3.75×
10Hair straighteningBeauty & Wellness3.73×
11EyelashBeauty & Wellness3.71×
12BraidHome & Garden3.44×
13Fashion NovaShopping3.21×
14ULTA BeautyBeauty & Wellness3.18×
15SephoraShopping2.56×
16Macy'sShopping2.36×
17ShoesFashion & Accessoires1.97×
18BeautyBeauty & Wellness1.75×
19Food and drinkFood & Beverages1.54×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manicure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manicure audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.57×
MindfulnessBALANCE1.33×
CreativityOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manicure audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.42×
Career OrientationPOWER0.70×
Need for SecurityCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manicure have in United States?

Manicure has an estimated audience of 22,249,034 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Manicure fans?

87.7% of Manicure fans are female, 12.3% are male, with an average age of 37.2 years.

03

Which brands do Manicure fans like most?

Manicure fans show strongest brand affinity for Pedicure (8.58×), Nail salon (7.81×), and Artificial nails (7.02×) over the country average.

04

Where do Manicure fans live in United States?

Manicure fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Manicure fans also like?

Beyond Manicure itself, the audience over-indexes on Nail salon (7.81×), Artificial nails (7.02×), Nail polish (6.24×), and Hair Extensions (4.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Manicure audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Manicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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