Manicure Audience in United States

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Manicure has an estimated audience of 22,249,034 people in United States. 87.7% are female, 12.3% are male, average age 37.2. Top regions: California, Texas, Virginia. Top brand affinities: Pedicure, Nail salon, Artificial nails, Nail polish, Hair Extensions.

The average Manicure fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Pedicure, Nail salon, Artificial nails, with strongest over-indexing on Pedicure (8.58× the country average). Demographically, the Manicure audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

Demographics of Manicure fans

Demographic split for Manicure audience in United States
MetricValue
Female87.7%
Male12.3%
Average age37.2
Estimated audience size22,249,034

Audience persona

The typical Manicure fan in United States is more female, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Pedicure.

Top regions in United States

Top regions ranked by reach for Manicure in United States
RegionReachAffinity
California2,838,6381.16×
Texas2,054,1781.07×
Virginia2,043,5683.77×
New York1,913,5601.54×
Florida1,612,6551.07×
Illinois873,2871.18×
Georgia811,4741.18×
North Carolina707,0531.06×
Pennsylvania694,8020.93×
New Jersey630,5351.11×
Ohio608,3260.89×
Michigan519,3340.89×
Massachusetts456,7981.04×
Washington445,9121×
Maryland443,1131.16×
Tennessee423,8940.95×
Colorado408,5291.16×
Arizona397,2730.87×
South Carolina353,4411.06×
Indiana352,3310.87×
Alabama330,4731.06×
Missouri323,8710.9×
Louisiana297,9431.04×
Minnesota288,6620.91×
Wisconsin268,3230.8×
Mississippi232,7931.27×
Oregon220,5350.86×
Kentucky216,8980.78×
Connecticut212,1020.95×
Oklahoma203,8390.83×
Nevada203,0480.94×
Utah178,6220.9×
Arkansas169,0180.92×
Kansas154,2280.88×
Iowa144,3370.79×
Hawaii138,7431.45×
New Mexico98,5680.88×
Washington, District of Columbia85,9011.28×
Nebraska85,1780.76×
Idaho81,1750.73×
West Virginia63,5580.61×
Rhode Island58,7970.83×
Delaware56,6460.92×
New Hampshire56,6300.65×
Maine55,3350.69×
Alaska44,0760.93×
South Dakota40,5140.79×
Montana40,2970.65×
North Dakota36,2050.79×
Vermont25,1220.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manicure audience
BrandAffinityCategory
Pedicure8.58×Beauty & Wellness
Nail salon7.81×Beauty & Wellness
Artificial nails7.02×Beauty & Wellness
Nail polish6.24×Beauty & Wellness
Hair Extensions4.82×Beauty & Wellness
Nail art5.05×Beauty & Wellness
Beauty1.75×Beauty & Wellness
Eyebrow4.55×Beauty & Wellness
Food and drink1.54×Food & Beverages
Shoes1.97×Fashion & Accessoires
Euphoria1.73×Movies & TV
Movies1.51×Movies & TV
Eyelash extensions4.29×Beauty & Wellness
ULTA Beauty3.18×Beauty & Wellness
Fashion Nova3.21×Shopping
Eyelash3.71×Beauty & Wellness
Macy's2.36×Shopping
Braid3.44×Home & Garden
Sephora2.56×Shopping
Natural skin care3.75×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manicure audience
TraitClusterScore
ExtroversionTHRILL1.45
Early Adopter MentalityPOWER1.18
Price SensitivityPREMIUM1.18
MindfulnessBALANCE1.16
LGBTQ+ IdentityOPEN1.15
CreativityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Manicure
CountryShare
United States15.2%
Japan12.4%
Italy5.4%

See Manicure audiences in other countries

More Nails audiences in United States

Frequently asked questions

How many fans does Manicure have in United States?

Manicure has an estimated audience of 22,249,034 people in United States, concentrated in California and Texas.

What is the gender split and age of Manicure fans?

87.7% of Manicure fans are female, 12.3% are male, with an average age of 37.2 years.

Which brands do Manicure fans like most?

Manicure fans show strongest brand affinity for Pedicure (8.58×), Nail salon (7.81×), and Artificial nails (7.02×) over the country average.

Where do Manicure fans live in United States?

Manicure fans in United States are most concentrated in California (reach 2,838,638), Texas (reach 2,054,178), and Virginia (reach 2,043,568). These three regions account for the largest share of the active audience.

What other brands do Manicure fans also like?

Beyond Manicure itself, the audience over-indexes on Nail salon (7.81×), Artificial nails (7.02×), Nail polish (6.24×), and Hair Extensions (4.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.