Rascasse Audience Intelligence

Artificial nails Audience in United States

A data profile of the people who buy, follow and care about Artificial nails in United States — modelled from more than twelve digital signal sources. Artificial nails has an estimated audience of 15,222,046 people in United States.

#5among Nails in United States#1558among Topic in United States#62in Beauty & Wellness

The average Artificial nails fan in United States is 33.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Pretty Nails, Nail salon, Pedicure, with strongest over-indexing on Pretty Nails (23.95× the country average).

Demographically, the Artificial nails audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Artificial nails fan in United States is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Pretty Nails.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artificial nails profile in United States.

Audience size
15.2M
in United States
Gender
77.0%♀
23.0% male
Age
33.9
average years
Country rank
#2296
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artificial nails fans

77.0% are female, 23.0% are male, average age 33.9.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Artificial nails audience in United States
MetricValue
Female77.0%
Male23.0%
Average age33.9
Estimated audience size15,222,046
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Artificial nails audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Artificial nails audience comes from United States.

Worldwide audience distribution share by country for Artificial nails
CountryShare
Japan15.9%
United States14.0%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artificial nails audience in United States is strongest.

Fig. 05

Top regions by affinity

Artificial nails fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~90K1.20×
02Kentucky~200K1.11×
03Indiana~300K1.09×
04West Virginia~80K1.09×
05Alaska~40K1.09×
06Oklahoma~200K1.08×
07Texas~1.5M1.07×
08Alabama~200K1.05×
09Nebraska~80K1.05×
10Mississippi~100K1.04×
11Iowa~100K1.03×
12Kansas~100K1.03×
13Vermont~30K1.03×
14Louisiana~200K1.02×
15Arkansas~100K1.02×
16South Dakota~40K1.02×
17North Dakota~30K1.02×
18Ohio~500K1.01×
19Maine~60K1.01×
20Michigan~400K1.00×
21Tennessee~300K1.00×
22Georgia~500K0.99×
23Delaware~40K0.99×
24Montana~40K0.99×
25North Carolina~400K0.98×
26Wisconsin~200K0.98×
27Rhode Island~50K0.98×
28Virginia~400K0.97×
29Colorado~200K0.97×
30Minnesota~200K0.97×
31Idaho~70K0.97×
32New Hampshire~60K0.97×
33Florida~1M0.96×
34Pennsylvania~500K0.96×
35Missouri~200K0.96×
36South Carolina~200K0.96×
37Hawaii~60K0.96×
38Nevada~100K0.95×
39Washington, District of Columbia~40K0.95×
40Illinois~500K0.94×
41Oregon~200K0.93×
42Arizona~300K0.92×
43Utah~100K0.92×
44New York~800K0.91×
45Maryland~200K0.91×
46Connecticut~100K0.91×
47Washington~300K0.90×
48New Jersey~300K0.88×
49Massachusetts~300K0.87×
50California~1.5M0.81×
Fig. 06

Affinity by region

Affinity by region — Artificial nails, United States
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artificial nails audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artificial nails audience
#·InterestCategoryAffinity×
01Pretty NailsBeauty & Wellness23.95×
02Perfect NailsTopic18.92×
03Gel nailsBeauty & Wellness12.89×
04Nail salonBeauty & Wellness10.48×
05ShellacBeauty & Wellness10.28×
06PedicureBeauty & Wellness9.51×
07natural hairBeauty & Wellness8.36×
08ManicureBeauty & Wellness8.29×
09Nail polishBeauty & Wellness8.03×
10Hair ExtensionsBeauty & Wellness6.61×
11Eyelash extensionsBeauty & Wellness5.85×
12Nail artBeauty & Wellness5.57×
13EyebrowBeauty & Wellness4.93×
14Long hairBeauty & Wellness4.75×
15Curly HairBeauty & Wellness4.66×
16Hair straighteningBeauty & Wellness4.61×
17Natural skin careBeauty & Wellness4.46×
18BraidHome & Garden4.25×
19WigBeauty & Wellness3.79×
20SephoraShopping3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artificial nails audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Artificial nails audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.91×
Design AffinityPREMIUM1.73×
CreativityOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Artificial nails audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.64×
Career OrientationPOWER0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Artificial nails have in United States?

Artificial nails has an estimated audience of 15,222,046 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Artificial nails fans?

77.0% of Artificial nails fans are female, 23.0% are male, with an average age of 33.9 years.

03

Which brands do Artificial nails fans like most?

Artificial nails fans show strongest brand affinity for Pretty Nails (23.95×), Nail salon (10.48×), and Pedicure (9.51×) over the country average.

04

Where do Artificial nails fans live in United States?

Artificial nails fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Artificial nails fans also like?

Beyond Artificial nails itself, the audience over-indexes on Nail salon (10.48×), Pedicure (9.51×), Manicure (8.29×), and Nail polish (8.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nails audiences in United States

See Artificial nails audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Artificial nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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