Gel nails Audience in United States

Gel nails has an estimated audience of 5,131,750 people in United States. 82.0% are female, 18.0% are male, average age 26.8. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Pedicure, Artificial nails, Honda HR-V, Nail salon.

The average Gel nails fan in United States is 26.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Pedicure, Artificial nails, with strongest over-indexing on Kia Sportage (47.37× the country average). Demographically, the Gel nails audience skews more female with an average age of 26.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

Demographics of Gel nails fans

Demographic split for Gel nails audience in United States
MetricValue
Female82.0%
Male18.0%
Average age26.8
Estimated audience size5,131,750

Audience persona

The typical Gel nails fan in United States is more female, around 26.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Gel nails in United States
RegionReachAffinity
California564,9831×
Texas499,1961.13×
Florida345,2770.99×
New York301,1351.05×
Ohio202,9891.28×
Illinois173,5081.01×
Pennsylvania171,9481×
Arizona162,5181.55×
North Carolina158,3531.03×
Georgia148,4560.94×
New Jersey140,4091.08×
Michigan131,6770.98×
Indiana107,1241.14×
Tennessee103,9241.01×
Virginia99,7170.8×
Massachusetts98,0020.97×
Washington92,1880.9×
Wisconsin84,6301.1×
South Carolina79,5001.03×
Missouri76,9320.93×
Louisiana70,5711.07×
Colorado68,9480.85×
Alabama67,9560.95×
Maryland67,2830.76×
Kentucky65,7711.02×
Oklahoma60,0101.05×
Utah59,3791.29×
Nevada59,0811.19×
Minnesota57,2500.78×
Oregon57,0120.97×
Connecticut49,6260.96×
Nebraska45,4321.77×
Mississippi44,1511.04×
Arkansas43,4461.03×
Iowa43,3271.02×
Kansas39,9270.99×
Idaho29,1561.13×
New Mexico27,3461.06×
West Virginia26,1031.09×
Hawaii24,1801.1×
New Hampshire17,0000.84×
Rhode Island13,6250.83×
Maine13,5690.74×
Montana12,9310.91×
South Dakota10,7730.91×
Washington, District of Columbia10,4920.68×
North Dakota9,5440.91×
Delaware9,1510.65×
Alaska7,9510.72×
Wyoming7,3590.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gel nails audience
BrandAffinityCategory
Kia Sportage47.37×Cars & Mobility
Pedicure12.35×Beauty & Wellness
Artificial nails10.77×Beauty & Wellness
Honda HR-V31.58×Cars & Mobility
Nail salon8.98×Beauty & Wellness
Pre-school playgroup35.29×Kids & Family
Manicure6.88×Beauty & Wellness
essie32.64×Beauty & Wellness
Jeep Grand Cherokee8.77×Cars & Mobility
TikTok2.38×Internet & Social Media
Personal care3.38×Health
Eyelash extensions5.27×Beauty & Wellness
Natural foods5.97×Food & Beverages
ULTA Beauty3.71×Beauty & Wellness
BB cream7.97×Beauty & Wellness
Long hair4.51×Beauty & Wellness
Do it yourself (DIY)2.3×Home & Garden
Lace wig3.44×Beauty & Wellness
Lip gloss5.87×Beauty & Wellness
Anti-aging cream4.12×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gel nails audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
Luxury OrientationPREMIUM1.48
Pet OwnershipJOY1.33
MindfulnessBALANCE1.3
Early Adopter MentalityPOWER1.29
Design AffinityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Gel nails
CountryShare
United States20.0%
Japan16.7%
China7.8%

See Gel nails audiences in other countries

More Nails audiences in United States

Frequently asked questions

How many fans does Gel nails have in United States?

Gel nails has an estimated audience of 5,131,750 people in United States, concentrated in California and Texas.

What is the gender split and age of Gel nails fans?

82.0% of Gel nails fans are female, 18.0% are male, with an average age of 26.8 years.

Which brands do Gel nails fans like most?

Gel nails fans show strongest brand affinity for Kia Sportage (47.37×), Pedicure (12.35×), and Artificial nails (10.77×) over the country average.

Where do Gel nails fans live in United States?

Gel nails fans in United States are most concentrated in California (reach 564,983), Texas (reach 499,196), and Florida (reach 345,277). These three regions account for the largest share of the active audience.

What other brands do Gel nails fans also like?

Beyond Gel nails itself, the audience over-indexes on Pedicure (12.35×), Artificial nails (10.77×), Honda HR-V (31.58×), and Nail salon (8.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gel nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.