Rascasse Audience Intelligence

Gel nails Audience in United States

A data profile of the people who buy, follow and care about Gel nails in United States — modelled from more than twelve digital signal sources. Gel nails has an estimated audience of 5,131,750 people in United States.

#8among Nails in United States#3721among Topic in United States#132in Beauty & Wellness

The average Gel nails fan in United States is 26.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pedicure, Artificial nails, Nail salon, with strongest over-indexing on Pedicure (21.7× the country average).

Demographically, the Gel nails audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gel nails fan in United States is more female, around 26.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Pedicure.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gel nails profile in United States.

Audience size
5.1M
in United States
Gender
82.0%♀
18.0% male
Age
26.8
average years
Country rank
#6531
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gel nails fans

82.0% are female, 18.0% are male, average age 26.8.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for Gel nails audience in United States
MetricValue
Female82.0%
Male18.0%
Average age26.8
Estimated audience size5,131,750
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Gel nails audience in United States
Age bracketShare%
16-1953%
20-2927%
30-3912%
40-496%
50+2%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Gel nails audience comes from United States.

Worldwide audience distribution share by country for Gel nails
CountryShare
United States20.0%
Japan16.7%
China7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gel nails audience in United States is strongest.

Fig. 05

Top regions by affinity

Gel nails fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~50K1.89×
02Arizona~100K1.40×
03Ohio~200K1.29×
04Nevada~60K1.25×
05Utah~60K1.20×
06Wisconsin~90K1.15×
07Indiana~100K1.14×
08Idaho~30K1.12×
09New Mexico~30K1.11×
10West Virginia~30K1.10×
11New Jersey~100K1.09×
12Iowa~50K1.08×
13Louisiana~70K1.06×
14Arkansas~40K1.06×
15Texas~500K1.05×
16Hawaii~20K1.05×
17Pennsylvania~200K1.04×
18South Carolina~80K1.03×
19Oklahoma~60K1.03×
20Mississippi~40K1.03×
21New York~300K1.02×
22Kentucky~60K0.99×
23Florida~300K0.98×
24North Carolina~200K0.98×
25North Dakota~10K0.98×
26Massachusetts~100K0.97×
27Kansas~40K0.97×
28California~500K0.96×
29Michigan~100K0.96×
30South Dakota~10K0.96×
31Tennessee~100K0.95×
32Alabama~70K0.95×
33Montana~10K0.94×
34Illinois~200K0.93×
35Oregon~50K0.93×
36Connecticut~50K0.93×
37Vermont~8K0.93×
38New Hampshire~20K0.92×
39Missouri~80K0.91×
40Georgia~100K0.89×
41Rhode Island~10K0.87×
42Alaska~10K0.87×
43Washington~90K0.85×
44Colorado~70K0.81×
45Virginia~100K0.80×
46Maine~10K0.80×
47Maryland~70K0.77×
48Delaware~10K0.77×
49Minnesota~60K0.76×
50Washington, District of Columbia~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Gel nails, United States
0.73×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gel nails audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gel nails audience
#·InterestCategoryAffinity×
01essieBeauty & Wellness34.29×
02PedicureBeauty & Wellness21.70×
03BB creamBeauty & Wellness13.19×
04Artificial nailsBeauty & Wellness12.89×
05Nail salonBeauty & Wellness10.67×
06Kendall JennerFashion & Accessoires10.02×
07Natural foodsFood & Beverages8.46×
08ManicureBeauty & Wellness7.53×
09Eyelash extensionsBeauty & Wellness7.14×
10MoisturizerHome & Garden6.11×
11MascaraBeauty & Wellness5.64×
12Personal careHealth4.67×
13Hair careBeauty & Wellness3.85×
14TikTokInternet & Social Media3.72×
157-ElevenShopping3.70×
16Skin careBeauty & Wellness3.42×
17Beauty salonsBeauty & Wellness2.53×
18Luxury goodsFashion & Accessoires2.36×
19Do it yourself (DIY)Home & Garden2.29×
20CosmeticsBeauty & Wellness2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gel nails audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gel nails audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.42×
MindfulnessBALANCE2.11×
ExtroversionTHRILL2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gel nails audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.39×
Need for SecurityCONSERVATISM0.72×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gel nails have in United States?

Gel nails has an estimated audience of 5,131,750 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gel nails fans?

82.0% of Gel nails fans are female, 18.0% are male, with an average age of 26.8 years.

03

Which brands do Gel nails fans like most?

Gel nails fans show strongest brand affinity for Pedicure (21.7×), Artificial nails (12.89×), and Nail salon (10.67×) over the country average.

04

Where do Gel nails fans live in United States?

Gel nails fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Gel nails fans also like?

Beyond Gel nails itself, the audience over-indexes on Artificial nails (12.89×), Nail salon (10.67×), TikTok (3.72×), and BB cream (13.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nails audiences in United States

See Gel nails audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gel nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →