Gel nails Audience in United States

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Gel nails has an estimated audience of 5,131,750 people in United States. 82.0% are female, 18.0% are male, average age 26.8. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Combat sport, Bank account, Regional styles of Mexican music, Mothercare.

The average Gel nails fan in United States is 26.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Combat sport, Bank account, with strongest over-indexing on Elsword (47.37× the country average). Demographically, the Gel nails audience skews more female with an average age of 26.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

Demographics of Gel nails fans

Demographic split for Gel nails audience in United States
MetricValue
Female82.0%
Male18.0%
Average age26.8
Estimated audience size5,131,750

Audience persona

The typical Gel nails fan in United States is more female, around 26.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Gel nails in United States
RegionReachAffinity
California564,9831×
Texas499,1961.13×
Florida345,2770.99×
New York301,1351.05×
Ohio202,9891.28×
Illinois173,5081.01×
Pennsylvania171,9481×
Arizona162,5181.55×
North Carolina158,3531.03×
Georgia148,4560.94×
New Jersey140,4091.08×
Michigan131,6770.98×
Indiana107,1241.14×
Tennessee103,9241.01×
Virginia99,7170.8×
Massachusetts98,0020.97×
Washington92,1880.9×
Wisconsin84,6301.1×
South Carolina79,5001.03×
Missouri76,9320.93×
Louisiana70,5711.07×
Colorado68,9480.85×
Alabama67,9560.95×
Maryland67,2830.76×
Kentucky65,7711.02×
Oklahoma60,0101.05×
Utah59,3791.29×
Nevada59,0811.19×
Minnesota57,2500.78×
Oregon57,0120.97×
Connecticut49,6260.96×
Nebraska45,4321.77×
Mississippi44,1511.04×
Arkansas43,4461.03×
Iowa43,3271.02×
Kansas39,9270.99×
Idaho29,1561.13×
New Mexico27,3461.06×
West Virginia26,1031.09×
Hawaii24,1801.1×
New Hampshire17,0000.84×
Rhode Island13,6250.83×
Maine13,5690.74×
Montana12,9310.91×
South Dakota10,7730.91×
Washington, District of Columbia10,4920.68×
North Dakota9,5440.91×
Delaware9,1510.65×
Alaska7,9510.72×
Wyoming7,3590.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gel nails audience
BrandAffinityCategory
Elsword47.37×Games
Combat sport2.18×Sports
Bank account2.71×Business & Career
Regional styles of Mexican music2.72×Music & Radio
Mothercare2.81×Kids & Family
E-box10.77×Health
The Perks of Being a Wallflower (film)4.38×Movies & TV
Racing1.54×Cars & Mobility
Stamp collecting2.75×Home & Garden
Tierra caliente4.12×Travel & Leisure
Roger Federer3.39×Sports
Tierra Cali3.81×Travel & Leisure
Bugatti Chiron5.09×Cars & Mobility
Panama1.58×Travel & Leisure
JC Whitney6.89×Shopping
California State University, San Bernardino7.97×Business & Career
St. Ives5.7×Travel & Leisure
Cachorro2.19×Pets & Animals
UK garage2.15×Music & Radio
Commercial mortgage2.29×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gel nails audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
Luxury OrientationPREMIUM1.48
Pet OwnershipJOY1.33
MindfulnessBALANCE1.3
Early Adopter MentalityPOWER1.29
Design AffinityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Gel nails
CountryShare
United States20.0%
Japan16.7%
China7.8%

See Gel nails audiences in other countries

More Nails audiences in United States

Frequently asked questions

How many fans does Gel nails have in United States?

Gel nails has an estimated audience of 5,131,750 people in United States, concentrated in California and Texas.

What is the gender split and age of Gel nails fans?

82.0% of Gel nails fans are female, 18.0% are male, with an average age of 26.8 years.

Which brands do Gel nails fans like most?

Gel nails fans show strongest brand affinity for Elsword (47.37×), Combat sport (2.18×), and Bank account (2.71×) over the country average.

Where do Gel nails fans live in United States?

Gel nails fans in United States are most concentrated in California (reach 564,983), Texas (reach 499,196), and Florida (reach 345,277). These three regions account for the largest share of the active audience.

What other brands do Gel nails fans also like?

Beyond Gel nails itself, the audience over-indexes on Combat sport (2.18×), Bank account (2.71×), Regional styles of Mexican music (2.72×), and Mothercare (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gel nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.