Rascasse Audience Intelligence

Mascara Audience in United States

A data profile of the people who buy, follow and care about Mascara in United States — modelled from more than twelve digital signal sources. Mascara has an estimated audience of 15,647,264 people in United States.

#10among Cosmetics in United States#1511among Topic in United States#59in Beauty & Wellness

The average Mascara fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Makeup Tutorials, Eyelash extensions, Eye shadow, with strongest over-indexing on Makeup Tutorials (6.67× the country average).

Demographically, the Mascara audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mascara fan in United States is more female, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Makeup Tutorials.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mascara profile in United States.

Audience size
15.6M
in United States
Gender
86.5%♀
13.5% male
Age
35.0
average years
Country rank
#2219
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mascara fans

86.5% are female, 13.5% are male, average age 35.0.

Fig. 02

Gender split

86.5%
Female
13.5%
Male
Demographic split for Mascara audience in United States
MetricValue
Female86.5%
Male13.5%
Average age35.0
Estimated audience size15,647,264
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Mascara audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3917%
40-4917%
50+13%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Mascara audience comes from United States.

Worldwide audience distribution share by country for Mascara
CountryShare
Japan17.5%
United States14.2%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mascara audience in United States is strongest.

Fig. 05

Top regions by affinity

Mascara fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.30×
02California~2M1.24×
03Arizona~400K1.22×
04Alabama~300K1.20×
05West Virginia~80K1.16×
06Arkansas~100K1.12×
07Georgia~500K1.11×
08Virginia~400K1.11×
09Nebraska~90K1.10×
10North Carolina~500K1.09×
11Indiana~300K1.09×
12Illinois~600K1.08×
13Kentucky~200K1.08×
14Florida~1M1.07×
15Oklahoma~200K1.07×
16Louisiana~200K1.06×
17Mississippi~100K1.06×
18Nevada~200K1.05×
19New York~900K1.04×
20Maryland~300K1.04×
21New Mexico~80K1.04×
22Utah~100K1.03×
23Kansas~100K1.03×
24New Jersey~400K1.02×
25Iowa~100K1.02×
26Pennsylvania~500K1.00×
27Michigan~400K1.00×
28Tennessee~300K1.00×
29Missouri~300K1.00×
30South Carolina~200K1.00×
31Washington~300K0.99×
32Idaho~80K0.99×
33Connecticut~200K0.98×
34South Dakota~40K0.97×
35Alaska~30K0.97×
36North Dakota~30K0.97×
37Ohio~500K0.96×
38Minnesota~200K0.96×
39Oregon~200K0.94×
40Massachusetts~300K0.92×
41Delaware~40K0.92×
42Wisconsin~200K0.89×
43Rhode Island~40K0.89×
44Hawaii~60K0.87×
45Colorado~200K0.86×
46New Hampshire~50K0.84×
47Maine~50K0.84×
48Montana~30K0.80×
49Washington, District of Columbia~40K0.78×
50Vermont~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Mascara, United States
0.75×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mascara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mascara audience
#·InterestCategoryAffinity×
01BB creamBeauty & Wellness10.36×
02CC creamBeauty & Wellness9.67×
03Manicure & PedicureBeauty & Wellness9.60×
04Face powderBeauty & Wellness8.52×
05Eye shadowBeauty & Wellness7.93×
06Foundation (cosmetics)Beauty & Wellness7.63×
07ConcealerBeauty & Wellness7.46×
08Makeup brushBeauty & Wellness7.22×
09Lip glossBeauty & Wellness6.90×
10Eye linerBeauty & Wellness6.73×
11Makeup TutorialsBeauty & Wellness6.67×
12Eyelash extensionsBeauty & Wellness6.63×
13Makeup &hairBeauty & Wellness6.59×
14Beauty & FashionBeauty & Wellness5.74×
15Health And BeautyBeauty & Wellness5.71×
16Nail artBeauty & Wellness5.26×
17EyebrowBeauty & Wellness5.06×
18LipstickBeauty & Wellness4.95×
19Natural skin careBeauty & Wellness4.85×
20EyelashBeauty & Wellness3.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mascara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mascara audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.50×
Price SensitivityPREMIUM1.42×
CreativityOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mascara audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.61×
Risk AppetiteTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mascara have in United States?

Mascara has an estimated audience of 15,647,264 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mascara fans?

86.5% of Mascara fans are female, 13.5% are male, with an average age of 35.0 years.

03

Which brands do Mascara fans like most?

Mascara fans show strongest brand affinity for Makeup Tutorials (6.67×), Eyelash extensions (6.63×), and Eye shadow (7.93×) over the country average.

04

Where do Mascara fans live in United States?

Mascara fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Mascara fans also like?

Beyond Mascara itself, the audience over-indexes on Eyelash extensions (6.63×), Eye shadow (7.93×), BB cream (10.36×), and Health And Beauty (5.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Mascara audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mascara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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