Mascara Audience in United States

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Mascara has an estimated audience of 15,647,264 people in United States. 86.5% are female, 13.5% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Makeup Tutorials, Eyelash extensions, Eye shadow, BB cream, Health And Beauty.

The average Mascara fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Makeup Tutorials, Eyelash extensions, Eye shadow, with strongest over-indexing on Makeup Tutorials (6.67× the country average). Demographically, the Mascara audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Mascara fans

Demographic split for Mascara audience in United States
MetricValue
Female86.5%
Male13.5%
Average age35.0
Estimated audience size15,647,264

Audience persona

The typical Mascara fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Makeup Tutorials.

Top regions in United States

Top regions ranked by reach for Mascara in United States
RegionReachAffinity
California2,259,8871.31×
Texas1,805,4101.34×
Florida1,183,6751.12×
New York951,4371.09×
Illinois581,5731.12×
Georgia542,0551.12×
Pennsylvania529,7711.01×
North Carolina522,2431.11×
Ohio463,6810.96×
Virginia440,8861.16×
Arizona417,8021.31×
Michigan413,0361.01×
New Jersey406,6081.02×
Tennessee322,9791.03×
Washington320,3281.02×
Indiana319,2291.12×
Massachusetts288,3130.94×
Maryland277,6591.03×
Alabama271,2391.24×
Missouri255,8051.01×
South Carolina235,9481×
Colorado219,1110.89×
Minnesota218,1960.97×
Kentucky215,1501.1×
Louisiana208,2001.03×
Wisconsin206,6930.88×
Oklahoma190,1881.09×
Oregon167,8900.94×
Nevada162,7151.08×
Connecticut154,9870.99×
Utah143,4461.02×
Arkansas141,5041.1×
Iowa131,0781.02×
Mississippi130,1571.01×
Kansas128,0211.04×
West Virginia84,5371.16×
Nebraska84,2421.07×
New Mexico79,1921.01×
Idaho75,4200.96×
Hawaii55,8430.83×
New Hampshire47,6950.77×
Maine45,2800.81×
Rhode Island42,3260.85×
Delaware36,6850.85×
Washington, District of Columbia34,3920.73×
South Dakota33,8060.93×
Montana31,9690.74×
Alaska31,3360.94×
North Dakota30,3500.94×
Wyoming19,4990.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mascara audience
BrandAffinityCategory
Makeup Tutorials6.67×Beauty & Wellness
Eyelash extensions6.63×Beauty & Wellness
Eye shadow7.93×Beauty & Wellness
BB cream10.36×Beauty & Wellness
Health And Beauty5.71×Beauty & Wellness
Manicure & Pedicure9.6×Beauty & Wellness
Foundation (cosmetics)7.63×Beauty & Wellness
Eye liner6.73×Beauty & Wellness
Concealer7.46×Beauty & Wellness
Face powder8.52×Beauty & Wellness
Natural skin care4.85×Beauty & Wellness
Makeup brush7.22×Beauty & Wellness
Eyebrow5.06×Beauty & Wellness
Makeup &hair6.59×Beauty & Wellness
CC cream9.67×Beauty & Wellness
Nail art5.26×Beauty & Wellness
Lip gloss6.9×Beauty & Wellness
Beauty & Fashion5.74×Beauty & Wellness
Lipstick4.95×Beauty & Wellness
Eyelash3.95×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mascara audience
TraitClusterScore
Luxury OrientationPREMIUM2.61
Price SensitivityPREMIUM1.36
CreativityOPEN1.24
Risk AppetiteTHRILL1.22
Design AffinityPREMIUM1.12
Pet OwnershipJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Mascara
CountryShare
Japan17.5%
United States14.2%
Brazil5.5%

See Mascara audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Mascara have in United States?

Mascara has an estimated audience of 15,647,264 people in United States, concentrated in California and Texas.

What is the gender split and age of Mascara fans?

86.5% of Mascara fans are female, 13.5% are male, with an average age of 35.0 years.

Which brands do Mascara fans like most?

Mascara fans show strongest brand affinity for Makeup Tutorials (6.67×), Eyelash extensions (6.63×), and Eye shadow (7.93×) over the country average.

Where do Mascara fans live in United States?

Mascara fans in United States are most concentrated in California (reach 2,259,887), Texas (reach 1,805,410), and Florida (reach 1,183,675). These three regions account for the largest share of the active audience.

What other brands do Mascara fans also like?

Beyond Mascara itself, the audience over-indexes on Eyelash extensions (6.63×), Eye shadow (7.93×), BB cream (10.36×), and Health And Beauty (5.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mascara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.