Manicure & Pedicure Audience in United States
Manicure & Pedicure has an estimated audience of 7,863,036 people in United States. 82.1% are female, 17.9% are male, average age 31.4. Top brand affinities: Mothercare, Staycation, Home equity, Bank account, UK garage.
Top brand affinities include Mothercare, Staycation, Home equity, with strongest over-indexing on Mothercare (6.74× the country average). Demographically, the Manicure & Pedicure audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Beauty & Wellness · Type: Topic · Subtype: Nails
Demographics of Manicure & Pedicure fans
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 31.4 |
| Estimated audience size | 7,863,036 |
Audience persona
The typical Manicure & Pedicure fan in United States is more female, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 6.74× | Kids & Family |
| Staycation | 3.45× | Home & Garden |
| Home equity | 1.88× | Home & Garden |
| Bank account | 2.07× | Business & Career |
| UK garage | 4.28× | Music & Radio |
| Nebraska Cornhuskers football | 2.81× | Sports |
| JDSU | 2.04× | Business & Career |
| Regional styles of Mexican music | 1.87× | Music & Radio |
| Roger Federer | 4.02× | Sports |
| Jesse Plemons | 2.05× | Movies & TV |
| Queens College, City University of New York | 4.09× | Business & Career |
| Historic site | 2.14× | Arts & Culture |
| Home staging | 2.44× | Home & Garden |
| Jaws | 2.54× | Movies & TV |
| John Havlicek | 6.73× | Sports |
| Tierra Cali | 3.23× | Travel & Leisure |
| Stamp collecting | 2.01× | Home & Garden |
| Cachorro | 2.28× | Pets & Animals |
| Tierra caliente | 3.31× | Travel & Leisure |
| Halsey, Oregon | 3.29× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.03 |
| Design Affinity | PREMIUM | 1.32 |
| Sustainability | BALANCE | 1.25 |
| Pet Ownership | JOY | 1.21 |
| Creativity | OPEN | 1.19 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.3% |
| Brazil | 13.2% |
| United States | 10.6% |
See Manicure & Pedicure audiences in other countries
More Nails audiences in United States
- Manicure (22,249,035)
- Nail polish (18,803,155)
- Pedicure (18,628,432)
- Nail art (18,398,800)
- Artificial nails (15,222,047)
How to read this data
Audience size is the estimated number of people in United States who actively search for Manicure & Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.