Rascasse Audience Intelligence

Manicure & Pedicure Audience in United States

A data profile of the people who buy, follow and care about Manicure & Pedicure in United States — modelled from more than twelve digital signal sources. Manicure & Pedicure has an estimated audience of 7,863,036 people in United States.

#6among Nails in United States#2760among Topic in United States#107in Beauty & Wellness

The average Manicure & Pedicure fan in United States is 31.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Pedicure, Moisturizer, Mascara, with strongest over-indexing on Pedicure (24.93× the country average).

Demographically, the Manicure & Pedicure audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Manicure & Pedicure fan in United States is more female, around 31.4 years old, with strong Indulgence tendencies and a notable affinity for Pedicure.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manicure & Pedicure profile in United States.

Audience size
7.9M
in United States
Gender
82.1%♀
17.9% male
Age
31.4
average years
Country rank
#4502
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manicure & Pedicure fans

82.1% are female, 17.9% are male, average age 31.4.

Fig. 02

Gender split

82.1%
Female
17.9%
Male
Demographic split for Manicure & Pedicure audience in United States
MetricValue
Female82.1%
Male17.9%
Average age31.4
Estimated audience size7,863,036
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Manicure & Pedicure audience in United States
Age bracketShare%
16-1941%
20-2922%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Manicure & Pedicure audience comes from United States.

Worldwide audience distribution share by country for Manicure & Pedicure
CountryShare
Japan16.3%
Brazil13.2%
United States10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manicure & Pedicure audience in United States is strongest.

Fig. 05

Top regions by affinity

Manicure & Pedicure fans by region: top regions in United States
#RegionReachAffinity×
01New York~700K1.52×
02Rhode Island~30K1.12×
03Hawaii~40K1.09×
04Idaho~40K1.07×
05Maine~30K1.07×
06Delaware~20K1.05×
07Nebraska~40K1.03×
08Louisiana~100K1.02×
09Utah~70K1.02×
10Kansas~60K1.02×
11Kentucky~100K1.01×
12Oregon~90K1.01×
13Nevada~80K1.01×
14Arkansas~70K1.01×
15Mississippi~70K1.01×
16New Mexico~40K1.01×
17New Hampshire~30K1.01×
18Alaska~20K1.01×
19Vermont~10K1.01×
20Connecticut~80K1.00×
21Washington, District of Columbia~20K1.00×
22Montana~20K1.00×
23Wyoming~10K1.00×
24Colorado~100K0.99×
25Wisconsin~100K0.99×
26Alabama~100K0.99×
27Oklahoma~90K0.99×
28Iowa~60K0.99×
29Washington~200K0.98×
30Indiana~100K0.98×
31Maryland~100K0.98×
32South Carolina~100K0.98×
33Arizona~200K0.97×
34Tennessee~200K0.97×
35Massachusetts~200K0.97×
36Missouri~100K0.97×
37Minnesota~100K0.97×
38New Jersey~200K0.96×
39Ohio~200K0.95×
40Georgia~200K0.95×
41North Carolina~200K0.95×
42Michigan~200K0.95×
43Virginia~200K0.95×
44Pennsylvania~200K0.94×
45Illinois~200K0.94×
46Florida~500K0.93×
47Texas~600K0.88×
48California~700K0.85×
49West Virginia0.00×
50South Dakota0.00×
Fig. 06

Affinity by region

Affinity by region — Manicure & Pedicure, United States
0.85×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manicure & Pedicure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manicure & Pedicure audience
#·InterestCategoryAffinity×
01essieBeauty & Wellness41.63×
02PedicureBeauty & Wellness24.93×
03NeutrogenaBeauty & Wellness12.47×
04Kendall JennerFashion & Accessoires11.25×
05MascaraBeauty & Wellness9.60×
06Natural foodsFood & Beverages9.60×
07MoisturizerHome & Garden9.01×
08BreastfeedingKids & Family8.44×
09Outback SteakhouseFood & Beverages5.48×
10Ariana GrandeMusic & Radio5.46×
11PhilanthropyArts & Culture5.10×
12Deal of the dayShopping4.77×
13Bath and BodyworksShopping4.53×
14Hair ExtensionsBeauty & Wellness4.16×
15YouTube MusicInternet & Social Media4.11×
16LivemusicMusic & Radio3.52×
17TikTokInternet & Social Media3.25×
18Sam's ClubShopping2.90×
19CosmeticsBeauty & Wellness2.38×
20Luxury goodsFashion & Accessoires2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manicure & Pedicure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manicure & Pedicure audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.93×
Luxury OrientationPREMIUM1.90×
Price SensitivityPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manicure & Pedicure audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
PatriotismCONSERVATISM0.80×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manicure & Pedicure have in United States?

Manicure & Pedicure has an estimated audience of 7,863,036 people in United States, concentrated in California and New York.

02

What is the gender split and age of Manicure & Pedicure fans?

82.1% of Manicure & Pedicure fans are female, 17.9% are male, with an average age of 31.4 years.

03

Which brands do Manicure & Pedicure fans like most?

Manicure & Pedicure fans show strongest brand affinity for Pedicure (24.93×), Moisturizer (9.01×), and Mascara (9.6×) over the country average.

04

Where do Manicure & Pedicure fans live in United States?

Manicure & Pedicure fans in United States are most concentrated in California (reach ~700K), New York (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Manicure & Pedicure fans also like?

Beyond Manicure & Pedicure itself, the audience over-indexes on Moisturizer (9.01×), Mascara (9.6×), Natural foods (9.6×), and essie (41.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Manicure & Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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