Manicure & Pedicure Audience in United States
Manicure & Pedicure has an estimated audience of 7,863,036 people in United States. 82.1% are female, 17.9% are male, average age 31.4. Top brand affinities: Pedicure, essie, Planet Fitness, Livemusic, Natural foods.
Top brand affinities include Pedicure, essie, Planet Fitness, with strongest over-indexing on Pedicure (15× the country average). Demographically, the Manicure & Pedicure audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Beauty & Wellness · Type: Topic · Subtype: Nails
Demographics of Manicure & Pedicure fans
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 31.4 |
| Estimated audience size | 7,863,036 |
Audience persona
The typical Manicure & Pedicure fan in United States is more female, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Pedicure.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pedicure | 15× | Beauty & Wellness |
| essie | 54.39× | Beauty & Wellness |
| Planet Fitness | 3.81× | Sports |
| Livemusic | 4.51× | Music & Radio |
| Natural foods | 6× | Food & Beverages |
| YouTube Music | 4.01× | Internet & Social Media |
| Moisturizer | 4.13× | Home & Garden |
| Mascara | 5.31× | Beauty & Wellness |
| Hair Extensions | 3.9× | Beauty & Wellness |
| Long hair | 3.97× | Beauty & Wellness |
| TikTok | 1.85× | Internet & Social Media |
| Personal care | 2.61× | Health |
| ULTA Beauty | 3.03× | Beauty & Wellness |
| Luxury Bags | 12.34× | Fashion & Accessoires |
| Breastfeeding | 5.05× | Kids & Family |
| Shellac | 7.02× | Beauty & Wellness |
| Kendall Jenner | 6.69× | Fashion & Accessoires |
| Nail clipper | 12.45× | Beauty & Wellness |
| Do it yourself (DIY) | 1.81× | Home & Garden |
| Eyelash extensions | 3.68× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.03 |
| Design Affinity | PREMIUM | 1.32 |
| Sustainability | BALANCE | 1.25 |
| Pet Ownership | JOY | 1.21 |
| Creativity | OPEN | 1.19 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.3% |
| Brazil | 13.2% |
| United States | 10.6% |
See Manicure & Pedicure audiences in other countries
More Nails audiences in United States
- Manicure (22,249,035)
- Nail polish (18,803,155)
- Pedicure (18,628,432)
- Nail art (18,398,800)
- Artificial nails (15,222,047)
How to read this data
Audience size is the estimated number of people in United States who actively search for Manicure & Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.