Neutrogena Audience in United States

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Neutrogena has an estimated audience of 3,751,386 people in United States. 86.8% are female, 13.2% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Manicure & Pedicure, Bioderma, Wedding videography, Long hair, Health And Beauty.

The average Neutrogena fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Manicure & Pedicure, Bioderma, Wedding videography, with strongest over-indexing on Manicure & Pedicure (12.47× the country average). Demographically, the Neutrogena audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Neutrogena fans

Demographic split for Neutrogena audience in United States
MetricValue
Female86.8%
Male13.2%
Average age39.4
Estimated audience size3,751,386

Audience persona

The typical Neutrogena fan in United States is more female, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for Manicure & Pedicure.

Top regions in United States

Top regions ranked by reach for Neutrogena in United States
RegionReachAffinity
California556,3471.35×
Texas428,4801.33×
Florida324,3411.28×
New York299,3881.43×
Illinois174,2031.39×
New Jersey144,0271.51×
Pennsylvania136,2751.08×
Georgia129,1201.12×
North Carolina122,0401.08×
Ohio117,2041.01×
Virginia106,5861.17×
Michigan95,9330.98×
Arizona89,1351.16×
Massachusetts87,9291.19×
Washington79,8971.06×
Tennessee75,9141.01×
Maryland74,2881.15×
Indiana65,6240.96×
Alabama54,9321.05×
South Carolina54,8440.97×
Colorado54,5140.92×
Wisconsin54,1590.96×
Missouri52,6590.87×
Minnesota51,4610.96×
Louisiana49,1771.02×
Oregon42,4750.99×
Connecticut41,6901.11×
Kentucky40,7760.87×
Oklahoma39,1550.94×
Nevada38,1541.05×
Utah29,3160.87×
Arkansas29,0820.94×
Kansas27,6790.94×
Mississippi27,2040.88×
Iowa25,8920.84×
New Mexico18,7321×
Nebraska17,5750.93×
Idaho16,0230.85×
Hawaii15,6340.97×
West Virginia14,4090.82×
New Hampshire14,1570.96×
Rhode Island11,8410.99×
Maine10,7310.8×
Washington, District of Columbia10,6670.95×
Delaware10,3141×
Montana7,4740.72×
South Dakota6,9700.8×
North Dakota5,7690.75×
Alaska5,3670.67×
Vermont5,1080.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Neutrogena audience
BrandAffinityCategory
Manicure & Pedicure12.47×Beauty & Wellness
Bioderma23.47×Beauty & Wellness
Wedding videography9.52×Kids & Family
Long hair6.37×Beauty & Wellness
Health And Beauty6.1×Beauty & Wellness
Natural skin care5.83×Beauty & Wellness
Eucerin23.42×Beauty & Wellness
Avène22.21×Beauty & Wellness
Walgreens3.45×Shopping
Dollar Tree3.4×Shopping
ULTA Beauty4×Beauty & Wellness
Personal care3.39×Health
CVS Pharmacy3.65×Shopping
Foundation (cosmetics)6.61×Beauty & Wellness
Beauty & Fashion5.69×Beauty & Wellness
Cetaphil13.99×Beauty & Wellness
Hair conditioner4.58×Beauty & Wellness
Sephora2.95×Shopping
Organic product4.51×Food & Beverages
Skin care2.94×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Neutrogena audience
TraitClusterScore
ExtroversionTHRILL1.55
Price SensitivityPREMIUM1.52
IndulgenceJOY1.49
SustainabilityBALANCE1.42
Healthy LifestyleBALANCE1.26
CreativityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Neutrogena
CountryShare
United States22.2%
Brazil14.7%
India6.4%

See Neutrogena audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Neutrogena have in United States?

Neutrogena has an estimated audience of 3,751,386 people in United States, concentrated in California and Texas.

What is the gender split and age of Neutrogena fans?

86.8% of Neutrogena fans are female, 13.2% are male, with an average age of 39.4 years.

Which brands do Neutrogena fans like most?

Neutrogena fans show strongest brand affinity for Manicure & Pedicure (12.47×), Bioderma (23.47×), and Wedding videography (9.52×) over the country average.

Where do Neutrogena fans live in United States?

Neutrogena fans in United States are most concentrated in California (reach 556,347), Texas (reach 428,480), and Florida (reach 324,341). These three regions account for the largest share of the active audience.

What other brands do Neutrogena fans also like?

Beyond Neutrogena itself, the audience over-indexes on Bioderma (23.47×), Wedding videography (9.52×), Long hair (6.37×), and Health And Beauty (6.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Neutrogena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.