Rascasse Audience Intelligence

L'Oréal Target Market in United States

A data profile of the people who buy, follow and care about L'Oréal in United States — modelled from more than twelve digital signal sources. L'Oréal has an estimated audience of 11,458,793 people in United States.

#1among Personal care in United States#312among Brand in United States#82in Beauty & Wellness

The average L'Oréal fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sephora, Natural skin care, Health And Beauty, with strongest over-indexing on Sephora (2.69× the country average).

Demographically, the L'Oréal audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical L'Oréal fan in United States is more female, around 35.8 years old, with strong Quality Awareness tendencies and a notable affinity for Sephora.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the L'Oréal profile in United States.

Audience size
11.5M
in United States
Gender
80.2%♀
19.8% male
Age
35.8
average years
Country rank
#3123
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of L'Oréal

80.2% are female, 19.8% are male, average age 35.8.

Fig. 02

Gender split

80.2%
Female
19.8%
Male
Demographic split for L'Oréal audience in United States
MetricValue
Female80.2%
Male19.8%
Average age35.8
Estimated audience size11,458,793
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the L'Oréal audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

17.6%

of the worldwide L'Oréal audience comes from United States.

Worldwide audience distribution share by country for L'Oréal
CountryShare
United States17.6%
Brazil8.8%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the L'Oréal audience in United States is strongest.

Fig. 05

Top regions by affinity

L'Oréal customers by region in United States
#RegionReachAffinity×
01New Jersey~800K2.74×
02New York~1M1.70×
03Arkansas~200K1.63×
04Kentucky~200K1.50×
05California~1.5M1.36×
06Florida~1M1.29×
07Texas~1M1.22×
08Connecticut~100K1.13×
09Illinois~400K1.09×
10Massachusetts~200K1.09×
11Ohio~400K1.07×
12Pennsylvania~400K1.05×
13Arizona~200K1.00×
14Georgia~300K0.99×
15New Mexico~60K0.99×
16Kansas~90K0.98×
17Indiana~200K0.97×
18Washington, District of Columbia~30K0.97×
19North Carolina~300K0.96×
20Virginia~300K0.96×
21Washington~200K0.96×
22Louisiana~100K0.96×
23Rhode Island~40K0.96×
24Michigan~300K0.95×
25South Carolina~200K0.94×
26Nebraska~50K0.94×
27Delaware~30K0.94×
28Oklahoma~100K0.93×
29Nevada~100K0.93×
30Tennessee~200K0.92×
31Alabama~100K0.92×
32Maryland~200K0.91×
33West Virginia~50K0.91×
34Utah~90K0.90×
35Missouri~200K0.89×
36Wisconsin~200K0.89×
37Colorado~200K0.87×
38Mississippi~80K0.87×
39Iowa~80K0.86×
40Idaho~50K0.85×
41New Hampshire~40K0.84×
42Minnesota~100K0.83×
43South Dakota~20K0.83×
44North Dakota~20K0.83×
45Hawaii~40K0.82×
46Maine~30K0.82×
47Montana~30K0.80×
48Vermont~20K0.80×
49Oregon~100K0.79×
50Alaska~20K0.78×
Fig. 06

Affinity by region

Affinity by region — L'Oréal, United States
0.78×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the L'Oréal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for L'Oréal audience
#·InterestCategoryAffinity×
01Manicure & PedicureBeauty & Wellness6.06×
02Natural BeautyBeauty & Wellness4.91×
03Foundation (cosmetics)Beauty & Wellness4.35×
04Makeup &hairBeauty & Wellness4.10×
05Health And BeautyBeauty & Wellness4.05×
06Long hairBeauty & Wellness3.98×
07Beauty MakeupBeauty & Wellness3.97×
08Anti-aging creamBeauty & Wellness3.95×
09Natural skin careBeauty & Wellness3.94×
10Curly HairBeauty & Wellness3.47×
11Makeup TutorialsBeauty & Wellness3.35×
12Eyelash extensionsBeauty & Wellness3.33×
13Nail artBeauty & Wellness3.25×
14Social media marketingBusiness & Career2.98×
15Hair conditionerBeauty & Wellness2.92×
16ULTA BeautyBeauty & Wellness2.78×
17SephoraShopping2.69×
18Dollar TreeShopping2.25×
19CVS PharmacyShopping2.10×
20WalgreensShopping2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the L'Oréal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by L'Oréal audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.60×
Luxury OrientationPREMIUM1.53×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by L'Oréal audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.29×
Need for SecurityCONSERVATISM0.52×
Career OrientationPOWER0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is L'Oréal's target market in United States?

L'Oréal's target market in United States covers an estimated 11,458,793 people, concentrated in California and Texas.

02

What is the gender split and age of L'Oréal customers?

80.2% of the L'Oréal audience are female, 19.8% are male, with an average age of 35.8 years.

03

Which brands do L'Oréal fans like most?

L'Oréal fans show strongest brand affinity for Sephora (2.69×), Natural skin care (3.94×), and Health And Beauty (4.05×) over the country average.

04

Where do L'Oréal fans live in United States?

L'Oréal fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do L'Oréal fans also like?

Beyond L'Oréal itself, the audience over-indexes on Natural skin care (3.94×), Health And Beauty (4.05×), Long hair (3.98×), and Anti-aging cream (3.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See L'Oréal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for L'Oréal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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