L'Oréal Audience in United States

L'Oréal logo

L'Oréal has an estimated audience of 11,454,506 people in United States. 80.2% are female, 19.8% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Sephora, Natural skin care, Health And Beauty, Long hair, Anti-aging cream.

The average L'Oréal fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sephora, Natural skin care, Health And Beauty, with strongest over-indexing on Sephora (2.69× the country average). Demographically, the L'Oréal audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of L'Oréal fans

Demographic split for L'Oréal audience in United States
MetricValue
Female80.2%
Male19.8%
Average age35.8
Estimated audience size11,454,506

Audience persona

The typical L'Oréal fan in United States is more female, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Sephora.

Top regions in United States

Top regions ranked by reach for L'Oréal in United States
RegionReachAffinity
California1,861,2931.48×
Texas1,237,7471.26×
New York1,185,7791.85×
Florida1,002,3801.29×
New Jersey859,9522.95×
Illinois445,4791.17×
Pennsylvania414,1481.07×
Ohio388,6181.1×
Georgia360,3161.02×
North Carolina338,9280.98×
Michigan291,2270.97×
Virginia280,1161×
Massachusetts257,6741.14×
Arizona237,6991.02×
Washington224,1610.98×
Tennessee214,4850.93×
Kentucky210,5911.47×
Indiana201,8760.96×
Maryland182,9270.93×
South Carolina161,1520.94×
Missouri157,4950.85×
Colorado157,1390.87×
Arkansas150,2241.59×
Wisconsin146,5520.85×
Connecticut141,8001.23×
Minnesota137,8300.84×
Alabama136,9090.86×
Louisiana134,6610.91×
Oklahoma114,9750.9×
Oregon105,4630.8×
Nevada101,9710.92×
Utah89,5850.87×
Kansas85,2140.94×
Iowa78,2360.83×
Mississippi77,3200.82×
New Mexico53,9120.94×
Nebraska51,5010.9×
Idaho44,0920.77×
West Virginia43,8020.82×
Hawaii38,1040.77×
Washington, District of Columbia36,2211.05×
New Hampshire34,3400.76×
Rhode Island33,8040.93×
Maine31,5310.77×
Delaware27,8940.88×
Montana21,2080.67×
South Dakota17,0240.64×
North Dakota15,7300.67×
Alaska14,3350.58×
Vermont13,2990.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for L'Oréal audience
BrandAffinityCategory
Sephora2.69×Shopping
Natural skin care3.94×Beauty & Wellness
Health And Beauty4.05×Beauty & Wellness
Long hair3.98×Beauty & Wellness
Anti-aging cream3.95×Beauty & Wellness
Curly Hair3.47×Beauty & Wellness
Dollar Tree2.25×Shopping
Manicure & Pedicure6.06×Beauty & Wellness
ULTA Beauty2.78×Beauty & Wellness
Walgreens2.06×Shopping
Makeup Tutorials3.35×Beauty & Wellness
Eyelash extensions3.33×Beauty & Wellness
Foundation (cosmetics)4.35×Beauty & Wellness
Social media marketing2.98×Business & Career
Makeup &hair4.1×Beauty & Wellness
Beauty Makeup3.97×Beauty & Wellness
Fashion Nova2.38×Shopping
Nail art3.25×Beauty & Wellness
Natural Beauty4.91×Beauty & Wellness
Hair conditioner2.92×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by L'Oréal audience
TraitClusterScore
Luxury OrientationPREMIUM2.36
Risk AppetiteTHRILL1.55
Early Adopter MentalityPOWER1.31
Design AffinityPREMIUM1.29
LGBTQ+ IdentityOPEN1.24
Pet OwnershipJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for L'Oréal
CountryShare
United States17.9%
Brazil9.0%
India6.1%

See L'Oréal audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does L'Oréal have in United States?

L'Oréal has an estimated audience of 11,454,506 people in United States, concentrated in California and Texas.

What is the gender split and age of L'Oréal fans?

80.2% of L'Oréal fans are female, 19.8% are male, with an average age of 35.8 years.

Which brands do L'Oréal fans like most?

L'Oréal fans show strongest brand affinity for Sephora (2.69×), Natural skin care (3.94×), and Health And Beauty (4.05×) over the country average.

Where do L'Oréal fans live in United States?

L'Oréal fans in United States are most concentrated in California (reach 1,861,293), Texas (reach 1,237,747), and New York (reach 1,185,779). These three regions account for the largest share of the active audience.

What other brands do L'Oréal fans also like?

Beyond L'Oréal itself, the audience over-indexes on Natural skin care (3.94×), Health And Beauty (4.05×), Long hair (3.98×), and Anti-aging cream (3.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for L'Oréal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.