A data profile of the people who buy, follow and care about L'Oréal in Brazil — modelled from more than twelve digital signal sources. L'Oréal has an estimated audience of 5,743,195 people in Brazil.
The average L'Oréal fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Sephora, Health And Beauty, Anti-aging cream, with strongest over-indexing on Sephora (2.16× the country average).
Demographically, the L'Oréal audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical L'Oréal fan in Brazil is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Sephora.
The key figures that characterise the L'Oréal profile in Brazil.
87.8% are female, 12.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 87.8% |
| Male | 12.2% |
| Average age | 40.7 |
| Estimated audience size | 5,743,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide L'Oréal audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 8.8% |
| India | 6.0% |
Where the L'Oréal audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~900K | 1.69× | |
| 02 | São Paulo | ~2.5M | 1.52× | |
| 03 | Ceará | ~400K | 1.40× | |
| 04 | Sergipe | ~70K | 1.19× | |
| 05 | Alagoas | ~90K | 1.13× | |
| 06 | Piauí | ~90K | 1.13× | |
| 07 | Bahia | ~400K | 1.09× | |
| 08 | Paraíba | ~100K | 1.06× | |
| 09 | Pernambuco | ~300K | 1.05× | |
| 10 | Minas Gerais | ~600K | 1.04× | |
| 11 | Goiás | ~200K | 1.00× | |
| 12 | Rondônia | ~50K | 1.00× | |
| 13 | Rio Grande do Norte | ~90K | 0.98× | |
| 14 | Mato Grosso do Sul | ~80K | 0.95× | |
| 15 | Pará | ~200K | 0.92× | |
| 16 | Mato Grosso | ~100K | 0.92× | |
| 17 | Espírito Santo | ~100K | 0.91× | |
| 18 | Federal District | ~90K | 0.91× | |
| 19 | Tocantins | ~30K | 0.90× | |
| 20 | Maranhão | ~100K | 0.87× | |
| 21 | Amapá | ~20K | 0.87× | |
| 22 | Acre | ~20K | 0.87× | |
| 23 | Paraná | ~300K | 0.84× | |
| 24 | Rio Grande do Sul | ~300K | 0.82× | |
| 25 | Roraima | ~10K | 0.80× | |
| 26 | Amazonas | ~70K | 0.75× | |
| 27 | Santa Catarina | ~200K | 0.74× |
The strongest cross-interests of the L'Oréal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Health And Beauty | Beauty & Wellness | 3.02× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 2.45× | ||
| 03 | Kérastase | Beauty & Wellness | 2.25× | ||
| 04 | Foundation (cosmetics) | Beauty & Wellness | 2.22× | ||
| 05 | Sephora | Shopping | 2.16× | ||
| 06 | Beleza na Web | Shopping | 2.11× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 2.10× | ||
| 08 | Artificial nails | Beauty & Wellness | 2.05× | ||
| 09 | Long hair | Beauty & Wellness | 2.05× | ||
| 10 | Mascara | Beauty & Wellness | 2.04× | ||
| 11 | Keratin | Beauty & Wellness | 2.03× | ||
| 12 | Hair iron | Beauty & Wellness | 2.01× | ||
| 13 | Lip gloss | Beauty & Wellness | 1.99× | ||
| 14 | Manicure | Beauty & Wellness | 1.97× | ||
| 15 | Shampoo | Beauty & Wellness | 1.94× | ||
| 16 | Eye liner | Beauty & Wellness | 1.94× | ||
| 17 | Girl | Kids & Family | 1.63× | ||
| 18 | Galinha Pintadinha | Movies & TV | 1.58× | ||
| 19 | Homemaking | Home & Garden | 1.54× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.10× | |
| Creativity | OPEN | 1.05× | |
| Pet Ownership | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| Spirituality | BALANCE | 0.71× | |
| Need for Security | CONSERVATISM | 0.71× |
L'Oréal's target market in Brazil covers an estimated 5,743,195 people, concentrated in São Paulo and Rio de Janeiro.
87.8% of the L'Oréal audience are female, 12.2% are male, with an average age of 40.7 years.
L'Oréal fans show strongest brand affinity for Sephora (2.16×), Health And Beauty (3.02×), and Anti-aging cream (2.1×) over the country average.
L'Oréal fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Rio de Janeiro (reach ~900K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond L'Oréal itself, the audience over-indexes on Health And Beauty (3.02×), Anti-aging cream (2.1×), Makeup Tutorials (2.45×), and Shampoo (1.94×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for L'Oréal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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