A data profile of the people who buy, follow and care about Vichy in Brazil — modelled from more than twelve digital signal sources. Vichy has an estimated audience of 4,091,697 people in Brazil.
The average Vichy fan in Brazil is 42.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include João Fonseca, Riachuelo, Men's clothing, with strongest over-indexing on João Fonseca (1.6× the country average).
Demographically, the Vichy audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Vichy fan in Brazil is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for João Fonseca.
The key figures that characterise the Vichy profile in Brazil.
89.7% are female, 10.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 89.7% |
| Male | 10.3% |
| Average age | 42.9 |
| Estimated audience size | 4,091,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Vichy audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 21.2% |
| France | 9.9% |
| United States | 8.2% |
Where the Vichy audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~1.5M | 1.36× | |
| 02 | Rio de Janeiro | ~500K | 1.30× | |
| 03 | Federal District | ~80K | 1.22× | |
| 04 | Minas Gerais | ~500K | 1.18× | |
| 05 | Espírito Santo | ~100K | 1.15× | |
| 06 | Santa Catarina | ~200K | 1.14× | |
| 07 | Paraíba | ~90K | 1.13× | |
| 08 | Rio Grande do Norte | ~80K | 1.13× | |
| 09 | Paraná | ~300K | 1.12× | |
| 10 | Sergipe | ~50K | 1.11× | |
| 11 | Rio Grande do Sul | ~300K | 1.07× | |
| 12 | Pernambuco | ~200K | 1.07× | |
| 13 | Mato Grosso do Sul | ~60K | 1.07× | |
| 14 | Goiás | ~200K | 1.06× | |
| 15 | Alagoas | ~60K | 0.99× | |
| 16 | Ceará | ~200K | 0.98× | |
| 17 | Piauí | ~60K | 0.97× | |
| 18 | Tocantins | ~30K | 0.94× | |
| 19 | Bahia | ~300K | 0.93× | |
| 20 | Mato Grosso | ~70K | 0.91× | |
| 21 | Roraima | ~10K | 0.91× | |
| 22 | Acre | ~10K | 0.90× | |
| 23 | Amazonas | ~60K | 0.87× | |
| 24 | Amapá | ~10K | 0.87× | |
| 25 | Rondônia | ~30K | 0.84× | |
| 26 | Maranhão | ~80K | 0.82× | |
| 27 | Pará | ~100K | 0.79× |
The strongest cross-interests of the Vichy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bioderma | Beauty & Wellness | 3.52× | ||
| 02 | La Roche-Posay | Beauty & Wellness | 2.91× | ||
| 03 | Beleza na Web | Shopping | 2.46× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 2.22× | ||
| 05 | Sephora | Shopping | 2.14× | ||
| 06 | Riachuelo | Shopping | 1.99× | ||
| 07 | Amaro, Friuli | POI | 1.87× | ||
| 08 | Vivara | Pets & Animals | 1.74× | ||
| 09 | Men's clothing | Fashion & Accessoires | 1.65× | ||
| 10 | Arezzo | Travel & Leisure | 1.64× | ||
| 11 | Crochet | Home & Garden | 1.64× | ||
| 12 | Magazine Luiza | Shopping | 1.62× | ||
| 13 | Parent | Kids & Family | 1.61× | ||
| 14 | Summer | Travel & Leisure | 1.61× | ||
| 15 | João Fonseca | Sports | 1.60× | ||
| 16 | Candy | Food & Beverages | 1.57× | ||
| 17 | Sun | Travel & Leisure | 1.55× | ||
| 18 | Trousers | Fashion & Accessoires | 1.54× | ||
| 19 | Therapy | Health | 1.51× | ||
| 20 | Confectionery | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.24× | |
| Quality Awareness | PREMIUM | 1.13× | |
| Luxury Orientation | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.55× | |
| Need for Security | CONSERVATISM | 0.57× | |
| Spirituality | BALANCE | 0.67× |
Vichy's target market in Brazil covers an estimated 4,091,697 people, concentrated in São Paulo and Minas Gerais.
89.7% of the Vichy audience are female, 10.3% are male, with an average age of 42.9 years.
Vichy fans show strongest brand affinity for João Fonseca (1.6×), Riachuelo (1.99×), and Men's clothing (1.65×) over the country average.
Vichy fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Vichy itself, the audience over-indexes on Riachuelo (1.99×), Men's clothing (1.65×), Magazine Luiza (1.62×), and Sephora (2.14×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Vichy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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