A data profile of the people who buy, follow and care about La Roche-Posay in Brazil — modelled from more than twelve digital signal sources. La Roche-Posay has an estimated audience of 4,362,413 people in Brazil.
The average La Roche-Posay fan in Brazil is 42.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Anti-aging cream, Bioderma, Kérastase, with strongest over-indexing on Anti-aging cream (3.38× the country average).
Demographically, the La Roche-Posay audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical La Roche-Posay fan in Brazil is more female, around 42.4 years old, with strong Creativity tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the La Roche-Posay profile in Brazil.
88.1% are female, 11.9% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 88.1% |
| Male | 11.9% |
| Average age | 42.4 |
| Estimated audience size | 4,362,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide La Roche-Posay audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.6% |
| Brazil | 12.1% |
| France | 5.2% |
Where the La Roche-Posay audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minas Gerais | ~600K | 1.23× | |
| 02 | São Paulo | ~1.5M | 1.21× | |
| 03 | Rio de Janeiro | ~500K | 1.21× | |
| 04 | Sergipe | ~60K | 1.21× | |
| 05 | Alagoas | ~80K | 1.18× | |
| 06 | Pernambuco | ~200K | 1.13× | |
| 07 | Paraíba | ~100K | 1.13× | |
| 08 | Santa Catarina | ~200K | 1.08× | |
| 09 | Mato Grosso do Sul | ~70K | 1.05× | |
| 10 | Bahia | ~300K | 1.01× | |
| 11 | Paraná | ~300K | 1.01× | |
| 12 | Rio Grande do Sul | ~300K | 1.00× | |
| 13 | Rio Grande do Norte | ~70K | 1.00× | |
| 14 | Espírito Santo | ~90K | 0.99× | |
| 15 | Ceará | ~200K | 0.98× | |
| 16 | Maranhão | ~100K | 0.97× | |
| 17 | Goiás | ~200K | 0.95× | |
| 18 | Piauí | ~60K | 0.95× | |
| 19 | Rondônia | ~30K | 0.95× | |
| 20 | Federal District | ~70K | 0.93× | |
| 21 | Tocantins | ~30K | 0.92× | |
| 22 | Roraima | ~10K | 0.91× | |
| 23 | Mato Grosso | ~70K | 0.90× | |
| 24 | Acre | ~10K | 0.88× | |
| 25 | Amapá | ~10K | 0.87× | |
| 26 | Amazonas | ~60K | 0.83× | |
| 27 | Pará | ~100K | 0.82× |
The strongest cross-interests of the La Roche-Posay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bioderma | Beauty & Wellness | 5.63× | ||
| 02 | Shiseido | Beauty & Wellness | 5.57× | ||
| 03 | Cetaphil | Beauty & Wellness | 5.37× | ||
| 04 | SkinCeuticals | Beauty & Wellness | 4.98× | ||
| 05 | Eucerin | Beauty & Wellness | 4.91× | ||
| 06 | Kérastase | Beauty & Wellness | 4.32× | ||
| 07 | Sunscreen | Beauty & Wellness | 3.94× | ||
| 08 | Neutrogena | Beauty & Wellness | 3.93× | ||
| 09 | L'Oréal Professionnel | Beauty & Wellness | 3.87× | ||
| 10 | Moisturizer | Home & Garden | 3.80× | ||
| 11 | Vichy | Beauty & Wellness | 3.63× | ||
| 12 | Spa town | Travel & Leisure | 3.44× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 3.38× | ||
| 14 | L'Oréal | Beauty & Wellness | 3.23× | ||
| 15 | Health And Beauty | Beauty & Wellness | 2.88× | ||
| 16 | Foundation (cosmetics) | Beauty & Wellness | 2.80× | ||
| 17 | Facial | Beauty & Wellness | 2.67× | ||
| 18 | Keratin | Beauty & Wellness | 2.66× | ||
| 19 | Sephora | Shopping | 2.01× | ||
| 20 | O Boticário | Shopping | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.11× | |
| Price Sensitivity | PREMIUM | 0.98× | |
| Indulgence | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.35× | |
| Risk Appetite | THRILL | 0.40× | |
| Early Adopter Mentality | POWER | 0.48× |
La Roche-Posay's target market in Brazil covers an estimated 4,362,413 people, concentrated in São Paulo and Minas Gerais.
88.1% of the La Roche-Posay audience are female, 11.9% are male, with an average age of 42.4 years.
La Roche-Posay fans show strongest brand affinity for Anti-aging cream (3.38×), Bioderma (5.63×), and Kérastase (4.32×) over the country average.
La Roche-Posay fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond La Roche-Posay itself, the audience over-indexes on Bioderma (5.63×), Kérastase (4.32×), Sunscreen (3.94×), and Moisturizer (3.8×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for La Roche-Posay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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