Rascasse Audience Intelligence

Moisturizer Audience in Brazil

Name: Moisturizer — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Moisturizer in Brazil — modelled from more than twelve digital signal sources. Moisturizer has an estimated audience of 4,277,061 people in Brazil.

#1065among Topic in Brazil #96in Home & Garden

The average Moisturizer fan in Brazil is 41.4 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moisturizer profile in Brazil.

Audience size

4.3M

in Brazil

Gender

88.4%♀

11.6% male

Age

41.4

average years

Country rank

#1593

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Moisturizer fans

88.4% are female, 11.6% are male, average age 41.4.

Fig. 02

Gender split

88.4%

Female

11.6%

Male

Demographic split for Moisturizer audience in Brazil
Metric	Value
Female	88.4%
Male	11.6%
Average age	41.4
Estimated audience size	4,277,061

Fig. 03

Age distribution

Age distribution of the Moisturizer audience in Brazil
Age bracket	Share	%
16-19		14%
20-29		19%
30-39		20%
40-49		22%
50+		25%

Fig. 04

Worldwide distribution

2.7%

of the worldwide Moisturizer audience comes from Brazil.

Worldwide audience distribution share by country for Moisturizer
Country	Share
United States	17.3%
Japan	12.7%
China	9.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moisturizer audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Moisturizer fans by region: top regions in Brazil
#	Region	Reach	×
01	Rio de Janeiro	~500K	1.26×
02	São Paulo	~1.5M	1.21×
03	Federal District	~80K	1.15×
04	Rio Grande do Sul	~300K	1.12×
05	Pernambuco	~200K	1.08×
06	Paraná	~300K	1.07×
07	Santa Catarina	~200K	1.07×
08	Amapá	~20K	1.05×
09	Minas Gerais	~500K	1.04×
10	Sergipe	~50K	1.04×
11	Paraíba	~90K	1.03×
12	Roraima	~10K	1.03×
13	Rio Grande do Norte	~70K	1.02×
14	Acre	~20K	1.01×
15	Alagoas	~60K	0.98×
16	Rondônia	~30K	0.97×
17	Ceará	~200K	0.96×
18	Amazonas	~70K	0.96×
19	Mato Grosso do Sul	~60K	0.96×
20	Tocantins	~30K	0.96×
21	Espírito Santo	~80K	0.95×
22	Piauí	~60K	0.93×
23	Pará	~100K	0.92×
24	Goiás	~100K	0.91×
25	Bahia	~200K	0.89×
26	Maranhão	~100K	0.89×
27	Mato Grosso	~70K	0.89×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Brazil

Music (40,781,319)
Arts and music (39,605,104)
Food and drink (38,965,798)
Sports (38,308,261)
Food (37,833,570)

See Moisturizer audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Moisturizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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