Top 50 Home & Garden brands in Brazil
This curated ranking covers the 50 largest home & garden brands in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,154 home & garden brands tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Design, Nature and Home and garden lead the list with a combined estimated audience of 80,163,318 people. Across all 50 entries the average audience size is 12,624,422, and the largest, Design, reaches around 29,915,338 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each home & garden brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Design |
29,915,338 | 4.7% | Lifestyle cluster | Home & Garden |
| 2 |  Nature |
25,630,741 | 4.7% | Lifestyle cluster | Home & Garden |
| 3 |  Home and garden |
24,617,239 | 3.4% | Lifestyle cluster | Home & Garden |
| 4 |  House |
23,506,041 | 5.0% | Home & Garden | |
| 5 |  Kitchen |
23,077,665 | 5.5% | Home & Garden | |
| 6 |  Furniture |
20,046,904 | 4.0% | Lifestyle cluster | Home & Garden |
| 7 |  Handicraft |
18,863,733 | 5.4% | Home & Garden | |
| 8 |  Crafts |
16,856,115 | 3.9% | Home & Garden | |
| 9 |  Energy |
16,843,239 | 5.3% | Home & Garden | |
| 10 |  Home Appliances |
16,328,833 | 4.9% | Home & Garden | |
| 11 |  Home improvement |
15,941,671 | 3.4% | Lifestyle cluster | Home & Garden |
| 12 |  Electricity |
15,711,143 | 5.5% | Home & Garden | |
| 13 |  Creativity |
15,399,424 | 5.0% | Home & Garden | |
| 14 |  Do it yourself (DIY) |
14,608,456 | 3.5% | Lifestyle cluster | Home & Garden |
| 15 |  Gated community |
14,602,148 | 20.5% | Home & Garden | |
| 16 |  Garden |
13,634,174 | 3.6% | Home & Garden | |
| 17 |  Real property |
13,027,879 | 6.2% | Home & Garden | |
| 18 |  Crochet |
12,887,327 | 10.0% | Home & Garden | |
| 19 |  Sewing |
12,569,984 | 7.4% | Home & Garden | |
| 20 |  Azure (magazine) |
12,435,400 | 60.6% | Home & Garden | |
| 21 |  Glade (brand) |
11,508,439 | 48.0% | Detergent | Home & Garden |
| 22 |  Crop |
11,445,187 | 6.9% | Home & Garden | |
| 23 |  Flower |
11,222,905 | 3.0% | Home & Garden | |
| 24 |  Knitting |
11,060,538 | 6.8% | Home & Garden | |
| 25 |  Condominio |
10,553,010 | 38.9% | Home & Garden | |
| 26 |  Bed |
10,487,143 | 3.7% | Home & Garden | |
| 27 |  Electrolux |
10,453,642 | 37.1% | Domestic appliances | Home & Garden |
| 28 |  Hobby |
10,399,939 | 2.9% | Home & Garden | |
| 29 |  Enel |
10,328,884 | 49.0% | Energy | Home & Garden |
| 30 |  Wallpaper |
10,216,900 | 12.0% | Home & Garden | |
| 31 |  Agronomy |
10,188,510 | 14.3% | Field of study | Home & Garden |
| 32 |  Renovation |
9,882,365 | 4.0% | Home & Garden | |
| 33 |  Plant |
9,845,523 | 3.2% | Home & Garden | |
| 34 |  Refrigerator |
9,370,465 | 5.4% | Home & Garden | |
| 35 |  Building |
9,040,909 | 5.7% | Home & Garden | |
| 36 |  Household |
9,021,024 | 4.7% | Home & Garden | |
| 37 |  Azure |
8,985,377 | 61.0% | Home & Garden | |
| 38 |  Homemaking |
8,940,667 | 18.4% | Home & Garden | |
| 39 |  Wallpaper (magazine) |
8,906,839 | 20.6% | Home & Garden | |
| 40 |  Drawing |
8,889,576 | 3.8% | Home & Garden | |
| 41 |  Gardening |
8,692,915 | 3.5% | Home & Garden | |
| 42 |  Concrete |
7,542,542 | 5.9% | Home & Garden | |
| 43 |  Color |
7,489,882 | 4.2% | Home & Garden | |
| 44 |  Mattress |
7,468,043 | 4.1% | Home & Garden | |
| 45 |  Designer |
7,388,736 | 5.2% | Home & Garden | |
| 46 |  Sink |
7,350,488 | 6.9% | Home & Garden | |
| 47 |  Sewing machine |
7,252,901 | 8.0% | Home & Garden | |
| 48 |  Roof |
6,983,473 | 7.4% | Home & Garden | |
| 49 |  Brick |
6,912,756 | 8.8% | Home & Garden | |
| 50 |  Plumbing |
6,888,097 | 4.7% | Home & Garden |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each home & garden brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest home & garden brand in Brazil?
Design currently leads with an estimated audience of 29,915,338 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.