Top 17 Household cleanings in Brazil
This curated ranking covers the 17 largest household cleanings in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Cif, Vanish (brand) and Domestos lead the list with a combined estimated audience of 1,900,587 people. Across all 17 entries the average audience size is 215,246, and the largest, Cif, reaches around 925,227 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each household cleaning, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Cif |
925,227 | 20.6% | Household cleaning | Home & Garden |
| 2 |  Vanish (brand) |
562,310 | 27.5% | Household cleaning | Home & Garden |
| 3 |  Domestos |
413,050 | 17.3% | Household cleaning | Home & Garden |
| 4 |  Lysol |
390,656 | 9.7% | Household cleaning | Home & Garden |
| 5 |  Mr. Clean |
302,856 | 5.7% | Household cleaning | Home & Garden |
| 6 |  OMO Brasil |
238,836 | 99.9% | Household cleaning | Home & Garden |
| 7 |  Windex |
231,707 | 10.3% | Household cleaning | Home & Garden |
| 8 |  Clorox |
176,046 | 3.4% | Household cleaning | Home & Garden |
| 9 |  Charmin |
120,374 | 14.4% | Household cleaning | Home & Garden |
| 10 |  Rubbermaid |
78,070 | 3.6% | Household cleaning | Home & Garden |
| 11 |  Dreft |
46,347 | 12.6% | Household cleaning | Home & Garden |
| 12 |  Febreze |
43,498 | 1.2% | Household cleaning | Home & Garden |
| 13 |  Purex (laundry detergent) |
42,221 | 14.0% | Household cleaning | Home & Garden |
| 14 |  OxiClean |
36,049 | 2.3% | Household cleaning | Home & Garden |
| 15 |  Casabella |
32,606 | 4.0% | Household cleaning | Home & Garden |
| 16 |  Swiffer |
19,327 | 0.7% | Household cleaning | Home & Garden |
| 17 |  Finish Dishwashing |
16 | 0.0% | Household cleaning | Home & Garden |
Frequently asked questions
How is this Top 17 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each household cleaning by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest household cleaning in Brazil?
Cif currently leads with an estimated audience of 925,227 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.