Top 17 Detergents in Brazil
This curated ranking covers the 17 largest detergents in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Glade (brand), Unilever and Surf (detergent) lead the list with a combined estimated audience of 14,634,447 people. Across all 17 entries the average audience size is 1,142,545, and the largest, Glade (brand), reaches around 11,508,439 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each detergent, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Glade (brand) |
11,508,439 | 48.0% | Detergent | Home & Garden |
| 2 |  Unilever |
1,666,149 | 9.1% | Detergent | Home & Garden |
| 3 |  Surf (detergent) |
1,459,859 | 13.0% | Detergent | Home & Garden |
| 4 |  Ariel (detergent) |
1,162,423 | 20.9% | Detergent | Home & Garden |
| 5 |  Procter & Gamble |
1,000,269 | 4.7% | Detergent | Home & Garden |
| 6 |  WD-40 |
730,559 | 8.0% | Detergent | Home & Garden |
| 7 |  Downy |
719,827 | 21.0% | Detergent | Home & Garden |
| 8 |  Endust |
401,814 | 92.7% | Detergent | Home & Garden |
| 9 |  Tide (brand) |
378,324 | 3.6% | Detergent | Home & Garden |
| 10 |  Henkel |
166,221 | 3.4% | Detergent | Home & Garden |
| 11 |  Conair Corporation |
85,282 | 4.2% | Detergent | Home & Garden |
| 12 |  Persil |
72,434 | 1.5% | Detergent | Home & Garden |
| 13 |  Scrub Daddy |
40,089 | 1.1% | Detergent | Home & Garden |
| 14 |  Formil |
12,481 | 11.9% | Detergent | Home & Garden |
| 15 |  The Pink Stuff |
10,065 | 0.6% | Detergent | Home & Garden |
| 16 |  Vileda |
9,007 | 0.3% | Detergent | Home & Garden |
| 17 |  American Craftsman |
38 | 0.8% | Detergent | Home & Garden |
Frequently asked questions
How is this Top 17 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each detergent by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest detergent in Brazil?
Glade (brand) currently leads with an estimated audience of 11,508,439 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.