Top 42 Domestic appliances in Brazil
This curated ranking covers the 42 largest domestic appliances in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Electrolux, Thermomix and Dyson lead the list with a combined estimated audience of 11,926,454 people. Across all 42 entries the average audience size is 350,987, and the largest, Electrolux, reaches around 10,453,642 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each domestic appliances, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Electrolux |
10,453,642 | 37.1% | Domestic appliances | Home & Garden |
| 2 |  Thermomix |
770,217 | 3.4% | Domestic appliances | Home & Garden |
| 3 |  Dyson |
702,595 | 1.1% | Domestic appliances | Home & Garden |
| 4 |  Siemens |
453,582 | 2.5% | Domestic appliances | Home & Garden |
| 5 |  KitchenAid |
447,741 | 4.7% | Domestic appliances | Home & Garden |
| 6 |  General Electric |
426,989 | 8.8% | Domestic appliances | Home & Garden |
| 7 |  Robert Bosch |
277,317 | 11.3% | Domestic appliances | Home & Garden |
| 8 |  De'Longhi |
183,291 | 1.3% | Domestic appliances | Home & Garden |
| 9 |  Smeg (appliances) |
174,439 | 1.7% | Domestic appliances | Home & Garden |
| 10 |  Roborock |
96,775 | 0.9% | Domestic appliances | Home & Garden |
| 11 |  Krups |
86,544 | 3.9% | Domestic appliances | Home & Garden |
| 12 |  Hansgrohe |
82,719 | 2.0% | Domestic appliances | Home & Garden |
| 13 |  Braun (company) |
78,929 | 1.0% | Domestic appliances | Home & Garden |
| 14 |  Osram |
77,976 | 5.1% | Domestic appliances | Home & Garden |
| 15 |  Miele |
74,381 | 0.7% | Domestic appliances | Home & Garden |
| 16 |  Tefal |
70,030 | 0.7% | Domestic appliances | Home & Garden |
| 17 |  Grohe |
42,056 | 0.8% | Domestic appliances | Home & Garden |
| 18 |  Haier |
39,908 | 0.6% | Domestic appliances | Home & Garden |
| 19 |  Saeco |
39,157 | 3.5% | Domestic appliances | Home & Garden |
| 20 |  AEG |
37,826 | 0.7% | Domestic appliances | Home & Garden |
| 21 |  Gorenje |
31,241 | 1.7% | Domestic appliances | Home & Garden |
| 22 |  Gaggenau |
17,873 | 0.9% | Domestic appliances | Home & Garden |
| 23 |  Samsung Home Appliances |
16,373 | 24.3% | Domestic appliances | Home & Garden |
| 24 |  Instant Pot |
14,919 | 0.3% | Domestic appliances | Home & Garden |
| 25 |  Krupp |
13,844 | 2.2% | Domestic appliances | Home & Garden |
| 26 |  Vorwerk (company) |
9,519 | 0.2% | Domestic appliances | Home & Garden |
| 27 |  Samsung Electronics |
6,461 | 4.0% | Domestic appliances | Home & Garden |
| 28 |  Beurer |
5,983 | 0.5% | Domestic appliances | Home & Garden |
| 29 |  Viessmann |
5,011 | 0.2% | Domestic appliances | Home & Garden |
| 30 |  Silit |
2,003 | 0.6% | Domestic appliances | Home & Garden |
| 31 |  Vapor steam cleaner |
636 | 0.1% | Domestic appliances | Home & Garden |
| 32 |  Brennenstuhl |
497 | 0.1% | Domestic appliances | Home & Garden |
| 33 |  Hekatron |
272 | 0.2% | Domestic appliances | Home & Garden |
| 34 |  Wolf Gourmet |
272 | 1.2% | Domestic appliances | Home & Garden |
| 35 |  Bernina International |
183 | 0.1% | Domestic appliances | Home & Garden |
| 36 |  Arçelik |
69 | 0.0% | Domestic appliances | Home & Garden |
| 37 |  BSH Bosch und Siemens Hausgeräte |
62 | 0.0% | Domestic appliances | Home & Garden |
| 38 |  Dirt Devil |
52 | 0.0% | Domestic appliances | Home & Garden |
| 39 |  Kenwood Limited |
42 | 1.2% | Domestic appliances | Home & Garden |
| 40 |  Gaggenau Hausgeräte |
23 | 0.0% | Domestic appliances | Home & Garden |
| 41 |  SieMatic |
14 | 0.0% | Domestic appliances | Home & Garden |
| 42 |  Neff GmbH |
13 | 0.0% | Domestic appliances | Home & Garden |
Frequently asked questions
How is this Top 42 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each domestic appliances by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest domestic appliances in Brazil?
Electrolux currently leads with an estimated audience of 10,453,642 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.