Top 42 Domestic appliances in Brazil

How to read this list

Rank

Position in the Top 42, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	Electrolux	10M	35.6%	46.2	67.0%	Domestic appliances
2	Dyson	621k	1.1%	37.9	76.3%	Domestic appliances
3	Siemens	442k	2.6%	42.5	44.9%	Domestic appliances
4	General Electric	421k	7.8%	38.4	29.1%	Domestic appliances
5	Thermomix	395k	2.0%	41.5	67.3%	Domestic appliances
6	Robert Bosch	276k	11.4%	43.0	33.0%	Domestic appliances
7	KitchenAid	198k	2.1%	43.8	71.0%	Domestic appliances
8	De'Longhi	180k	1.3%	42.5	67.3%	Domestic appliances
9	Smeg (appliances)	162k	1.6%	39.9	69.0%	Domestic appliances
10	Roborock	107k	1.1%	40.4	50.5%	Domestic appliances
11	Hansgrohe	83k	1.9%	40.6	61.0%	Domestic appliances
12	Braun (company)	78k	1.0%	37.3	48.3%	Domestic appliances
13	Osram	76k	4.7%	49.7	61.7%	Domestic appliances
14	Miele	75k	0.7%	40.2	68.4%	Domestic appliances
15	Tefal	70k	0.7%	41.3	65.8%	Domestic appliances
16	Haier	45k	0.6%	38.5	53.2%	Domestic appliances
17	Grohe	41k	0.8%	41.2	67.0%	Domestic appliances
18	AEG	38k	0.7%	35.5	57.5%	Domestic appliances
19	Saeco	38k	3.2%	43.0	58.5%	Domestic appliances
20	Gorenje	31k	1.4%	45.5	62.2%	Domestic appliances
21	Instant Pot	28k	0.5%	42.5	69.1%	Domestic appliances
22	Gaggenau	18k	0.9%	37.3	61.6%	Domestic appliances
23	Krupp	12k	1.7%	39.6	54.4%	Domestic appliances
24	Vorwerk (company)	9.4k	0.2%	34.4	70.4%	Domestic appliances
25	Samsung Electronics	6.5k	4.1%	40.9	51.7%	Domestic appliances

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 42 list compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each domestic appliances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest domestic appliances in Brazil?

Electrolux currently leads with an estimated audience of 10M people in Brazil.

Other top lists in Brazil

Toothpastes Mobile phone operators Personal cares Golf courses Wars Westerns Lashes Luxury fashion shops Game shows Market research companies