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Popularity ranking · Brazil

The 42 most popular Domestic Appliances in Brazil

This curated ranking covers the 42 largest domestic appliances in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Electrolux, Dyson and General Electric lead the list with a combined estimated audience of 12M people. Across all 42 entries the average audience size is 337k, and the largest, Electrolux, reaches around 11M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each domestic appliances, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 42, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Samsung Electronics 6.5k 40.9 51.7% Domestic appliances
27 SieMatic 6.2k 39.6 69.1% Domestic appliances
28 Viessmann 5.1k 44.7 56.7% Domestic appliances
29 Beurer 5.1k 43.5 56.7% Domestic appliances
30 Silit 1.8k 39.9 64.6% Domestic appliances
31 Vapor steam cleaner 638 44.5 74.7% Domestic appliances
32 Brennenstuhl 500 43.6 41.8% Domestic appliances
33 Hekatron 274 41.7 33.6% Domestic appliances
34 Bernina International 183 44.7 79.7% Domestic appliances
35 Wolf Gourmet 162 40.1 64.6% Domestic appliances
36 Arçelik 70 42.8 60.2% Domestic appliances
37 BSH Bosch und Siemens Hausgeräte 62 41.2 51.9% Domestic appliances
38 Dirt Devil 52 32.8 65.4% Domestic appliances
39 Kenwood Limited 43 41.4 68.3% Domestic appliances
40 Samsung Home Appliances 25 39.9 71.9% Domestic appliances
41 Gaggenau Hausgeräte 23 40.1 67.2% Domestic appliances
42 Neff GmbH 13 48.5 64.3% Domestic appliances

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular domestic appliances compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each domestic appliances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest domestic appliances in Brazil?

Electrolux currently leads with an estimated audience of 11M people in Brazil.

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