Plant Audience in Brazil
Plant has an estimated audience of 9,845,523 people in Brazil. 70.3% are female, 29.7% are male, average age 44.3. Top brand affinities: Sport Club Corinthians Paulista, Electrolux, Flower, Grêmio Foot-Ball Porto Alegrense, Telegram.
Top brand affinities include Sport Club Corinthians Paulista, Electrolux, Flower, with strongest over-indexing on Sport Club Corinthians Paulista (1.51× the country average). Demographically, the Plant audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Creativity, Urban Lifestyle.
Category: Home & Garden · Type: Topic
Demographics of Plant fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 44.3 |
| Estimated audience size | 9,845,523 |
Audience persona
The typical Plant fan in Brazil is more female, around 44.3 years old, with strong Creativity tendencies and a notable affinity for Sport Club Corinthians Paulista.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport Club Corinthians Paulista | 1.51× | Sports |
| Electrolux | 2.8× | Home & Garden |
| Flower | 2.26× | Home & Garden |
| Grêmio Foot-Ball Porto Alegrense | 1.57× | Sports |
| Telegram | 2.09× | Internet & Social Media |
| Magazine Luiza | 1.59× | Shopping |
| Lojas Renner | 1.92× | Fashion & Accessoires |
| Sport Club do Recife | 1.75× | Sports |
| Havaianas | 2.16× | Fashion & Accessoires |
| Knitting | 1.79× | Home & Garden |
| Brazil national football team | 1.58× | Sports |
| TripAdvisor | 2.11× | Travel & Leisure |
| Michael Jackson | 2.44× | Music & Radio |
| Hairstyle | 1.69× | Beauty & Wellness |
| Buscapé | 1.99× | Shopping |
| Vivo (telecommunications) | 1.56× | Technology & Electronics |
| Steam | 1.91× | Games |
| Atacadão | 1.51× | Shopping |
| Gardening | 1.72× | Home & Garden |
| Cupcake | 1.62× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.51 |
| Urban Lifestyle | OPEN | 1.34 |
| Spirituality | BALANCE | 1.28 |
| Design Affinity | PREMIUM | 1.27 |
| Indulgence | JOY | 1.25 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
See Plant audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.