A data profile of the people who buy, follow and care about Plant in Italy — modelled from more than twelve digital signal sources. Plant has an estimated audience of 14,863,963 people in Italy.
Plant has an estimated audience of 14,863,963 people in Italy. 61.8% are female, 38.2% are male, average age 43.8. Top brand affinities: Wikipedia, WhatsApp, Volunteering, Personal finance, Modern architecture.
Top brand affinities include Wikipedia, WhatsApp, Volunteering, with strongest over-indexing on Wikipedia (3.22× the country average).
Demographically, the Plant audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Plant fan in Italy is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Plant profile in Italy.
61.8% are female, 38.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 43.8 |
| Estimated audience size | 14,863,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Plant audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.22× | ||
| 02 | Satire | Literature | 2.72× | ||
| 03 | Rose | Home & Garden | 2.61× | ||
| 04 | Modern architecture | Arts & Culture | 2.50× | ||
| 05 | Flower bouquet | Home & Garden | 2.24× | ||
| 06 | Robert Redford | Movies & TV | 2.16× | ||
| 07 | Volunteering | Politics & Society | 2.15× | ||
| 08 | Mediaset | Technology & Electronics | 2.07× | ||
| 09 | Champagne | Food & Beverages | 1.99× | ||
| 10 | General practitioner | Health | 1.95× | ||
| 11 | Zoo | Kids & Family | 1.89× | ||
| 12 | Genetics | Kids & Family | 1.87× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.79× | ||
| 14 | Internet & Social Media | 1.69× | |||
| 15 | Milk | Food & Beverages | 1.65× | ||
| 16 | Singer-songwriter | Music & Radio | 1.60× | ||
| 17 | Travel website | Travel & Leisure | 1.59× | ||
| 18 | Nonprofit organization | Politics & Society | 1.53× | ||
| 19 | Personal finance | Business & Career | 1.51× | ||
| 20 | Tradition | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Sustainability | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.96× | |
| Extroversion | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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