Plant Audience in Italy
Plant has an estimated audience of 14,863,963 people in Italy. 61.8% are female, 38.2% are male, average age 43.8. Top brand affinities: General practitioner, Rose, Robert Redford, Google Maps, Meat.
Top brand affinities include General practitioner, Rose, Robert Redford, with strongest over-indexing on General practitioner (3.16× the country average). Demographically, the Plant audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Creativity.
Category: Home & Garden · Type: Topic
Demographics of Plant fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 43.8 |
| Estimated audience size | 14,863,963 |
Audience persona
The typical Plant fan in Italy is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for General practitioner.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| General practitioner | 3.16× | Health |
| Rose | 3.86× | Home & Garden |
| Robert Redford | 3.25× | Movies & TV |
| Google Maps | 1.78× | Internet & Social Media |
| Meat | 1.75× | Food & Beverages |
| Dentistry | 2.74× | Business & Career |
| Instant messaging | 1.84× | Internet & Social Media |
| Modern architecture | 2.32× | Arts & Culture |
| Tattoos | 1.5× | Fashion & Accessoires |
| Milk | 1.59× | Food & Beverages |
| Volunteering | 1.5× | Politics & Society |
| Slovenia | 1.66× | Travel & Leisure |
| Doctor of Medicine | 2.51× | Business & Career |
| Rural tourism | 1.76× | Travel & Leisure |
| Expert (company) | 2.01× | Shopping |
| Charity and causes | 1.62× | Business & Career |
| Mediaset | 1.66× | Technology & Electronics |
| Deal of the day | 1.58× | Shopping |
| Brunch | 2.16× | Food & Beverages |
| Weather | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.29 |
| Creativity | OPEN | 1.1 |
| Extroversion | THRILL | 1.09 |
| DIY Mentality | THRILL | 1.08 |
| Sustainability | BALANCE | 1.02 |
| Pet Ownership | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
See Plant audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.