A data profile of the people who buy, follow and care about Plant in Mexico — modelled from more than twelve digital signal sources. Plant has an estimated audience of 5,965,743 people in Mexico.
Plant has an estimated audience of 5,965,743 people in Mexico. 56.5% are female, 43.5% are male, average age 34.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (265.68× the country average).
Demographically, the Plant audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Plant fan in Mexico is more female, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Plant profile in Mexico.
56.5% are female, 43.5% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 34.4 |
| Estimated audience size | 5,965,743 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Plant audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 481.36× | ||
| 02 | Costa Rica | Travel & Leisure | 459.08× | ||
| 03 | Shopping and fashion | Shopping | 265.68× | ||
| 04 | Game consoles | Technology & Electronics | 172.19× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 135.67× | ||
| 06 | Catholic Church | Politics & Society | 127.78× | ||
| 07 | Valentine's Day | Kids & Family | 112.03× | ||
| 08 | Travel agency | Travel & Leisure | 85.70× | ||
| 09 | Broadcasting of sports events | Movies & TV | 85.70× | ||
| 10 | Sarcasm | Politics & Society | 81.81× | ||
| 11 | Mobile game | Games | 74.28× | ||
| 12 | Banana | Food & Beverages | 63.89× | ||
| 13 | El País | News | 61.55× | ||
| 14 | Orange (fruit) | Food & Beverages | 56.10× | ||
| 15 | Dentistry | Business & Career | 52.98× | ||
| 16 | Pilsner | Food & Beverages | 51.42× | ||
| 17 | Multi-level marketing | Business & Career | 47.53× | ||
| 18 | Sexology | Kids & Family | 38.96× | ||
| 19 | Breastfeeding | Kids & Family | 38.18× | ||
| 20 | Freeware | Technology & Electronics | 31.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.44× | |
| Travelling | THRILL | 22.25× | |
| Urban Lifestyle | OPEN | 4.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.92× | |
| Pet Ownership | JOY | 0.95× | |
| Sports Activity | POWER | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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