Plant Audience in Mexico
Plant has an estimated audience of 5,965,743 people in Mexico. 56.5% are female, 43.5% are male, average age 34.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (265.68× the country average). Demographically, the Plant audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Plant fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 34.4 |
| Estimated audience size | 5,965,743 |
Audience persona
The typical Plant fan in Mexico is more female, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Plant fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 265.68× | Shopping |
| Costa Rica | 459.08× | Travel & Leisure |
| Game consoles | 172.19× | Technology & Electronics |
| Catholic Church | 127.78× | Politics & Society |
| Mobile game | 74.28× | Games |
| Travel agency | 85.7× | Travel & Leisure |
| Sarcasm | 81.81× | Politics & Society |
| Banana | 63.89× | Food & Beverages |
| Exfoliation (cosmetology) | 135.67× | Beauty & Wellness |
| Broadcasting of sports events | 85.7× | Movies & TV |
| Valentine's Day | 112.03× | Kids & Family |
| El País | 61.55× | News |
| Dentistry | 52.98× | Business & Career |
| Orange (fruit) | 56.1× | Food & Beverages |
| Freeware | 31.16× | Technology & Electronics |
| Sexology | 38.96× | Kids & Family |
| Daily Horoscope | 481.36× | Internet & Social Media |
| Multi-level marketing | 47.53× | Business & Career |
| Breastfeeding | 38.18× | Kids & Family |
| Pilsner | 51.42× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.44 |
| Travelling | THRILL | 22.25 |
| Urban Lifestyle | OPEN | 4.17 |
| Risk Appetite | THRILL | 2.3 |
| Mindfulness | BALANCE | 1.65 |
| Patriotism | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
See Plant audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.