Plant Audience in Mexico
Plant has an estimated audience of 5,965,743 people in Mexico. 56.5% are female, 43.5% are male, average age 34.4. Top brand affinities: MSN, Catholic Church, Banana, Travel agency, Sarcasm.
Top brand affinities include MSN, Catholic Church, Banana, with strongest over-indexing on MSN (3.15× the country average). Demographically, the Plant audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Plant fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 34.4 |
| Estimated audience size | 5,965,743 |
Audience persona
The typical Plant fan in Mexico is more female, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.15× | News |
| Catholic Church | 2.65× | Politics & Society |
| Banana | 2.64× | Food & Beverages |
| Travel agency | 2.78× | Travel & Leisure |
| Sarcasm | 2.57× | Politics & Society |
| Game consoles | 2× | Technology & Electronics |
| Pedro Pascal | 2.53× | Movies & TV |
| Radio | 1.89× | Technology & Electronics |
| El País | 2.49× | News |
| Broadcasting of sports events | 3.27× | Movies & TV |
| Dentistry | 2.28× | Business & Career |
| Freeware | 2.18× | Technology & Electronics |
| High school | 2.91× | Business & Career |
| Bruce Willis | 2.31× | Movies & TV |
| Sexology | 2.56× | Kids & Family |
| Multi-level marketing | 3.22× | Business & Career |
| Pilsner | 3.55× | Food & Beverages |
| Breastfeeding | 2.6× | Kids & Family |
| Orange (fruit) | 3.51× | Food & Beverages |
| Immigration | 3.8× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.52 |
| Travelling | THRILL | 1.24 |
| Extroversion | THRILL | 1.09 |
| Creativity | OPEN | 1.06 |
| Need for Security | CONSERVATISM | 1.05 |
| Urban Lifestyle | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
See Plant audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.