Plant Audience in Germany
Plant has an estimated audience of 11,011,860 people in Germany. 59.9% are female, 40.1% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Information sensitivity, Esra Erol, Sixx, Cachorro.
The average Plant fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Information sensitivity, Esra Erol, with strongest over-indexing on Icon (magazine) (1.53× the country average). Demographically, the Plant audience skews more female with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plant fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 40.2 |
| Estimated audience size | 11,011,860 |
Audience persona
The typical Plant fan in Germany is more female, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,155,822 | 0.89× |
| Bayern | 1,569,238 | 0.89× |
| Baden-Württemberg | 1,340,184 | 0.89× |
| Niedersachsen | 1,087,863 | 1.02× |
| Sachsen | 687,692 | 1.27× |
| Hessen | 648,400 | 0.77× |
| Rheinland-Pfalz | 494,666 | 0.9× |
| Berlin | 476,223 | 0.97× |
| Brandenburg | 457,070 | 1.34× |
| Sachsen-Anhalt | 376,703 | 1.32× |
| Schleswig-Holstein | 352,459 | 0.89× |
| Thüringen | 349,290 | 1.24× |
| Mecklenburg-Vorpommern | 242,753 | 1.15× |
| Hamburg | 211,140 | 0.85× |
| Saarland | 107,031 | 0.79× |
| Bremen | 76,329 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 1.53× | Arts & Culture |
| Information sensitivity | 3.12× | Technology & Electronics |
| Esra Erol | 3.22× | Movies & TV |
| Sixx | 1.62× | Movies & TV |
| Cachorro | 1.74× | Pets & Animals |
| Glashütte | 1.89× | Travel & Leisure |
| Celtic mythology | 2.16× | Arts & Culture |
| vienna.info | 3.11× | Travel & Leisure |
| Throne of Glass | 2.12× | Literature |
| ESFP | 2.87× | Politics & Society |
| Carrie (novel) | 1.97× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Samanyolu Haber | 1.52× | Movies & TV |
| Homesteading | 2.15× | Home & Garden |
| Scratching post | 1.95× | Pets & Animals |
| Jaguar F-Pace | 2.14× | Cars & Mobility |
| Tifo | 2.29× | Sports |
| Viator | 1.98× | Travel & Leisure |
| Hostelworld | 1.91× | Travel & Leisure |
| Yozgat | 2.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.74 |
| Design Affinity | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.42 |
| Pet Ownership | JOY | 1.34 |
| Sports Activity | POWER | 1.31 |
| Creativity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
See Plant audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plant have in Germany?
Plant has an estimated audience of 11,011,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plant fans?
59.9% of Plant fans are female, 40.1% are male, with an average age of 40.2 years.
Which brands do Plant fans like most?
Plant fans show strongest brand affinity for Icon (magazine) (1.53×), Information sensitivity (3.12×), and Esra Erol (3.22×) over the country average.
Where do Plant fans live in Germany?
Plant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,155,822), Bayern (reach 1,569,238), and Baden-Württemberg (reach 1,340,184). These three regions account for the largest share of the active audience.
What other brands do Plant fans also like?
Beyond Plant itself, the audience over-indexes on Information sensitivity (3.12×), Esra Erol (3.22×), Sixx (1.62×), and Cachorro (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.