Flower Audience in Germany
Flower has an estimated audience of 11,953,145 people in Germany. 65.0% are female, 35.0% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Decoration, Deichmann, Flower bouquet, Sewing, Knitting.
The average Flower fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Decoration, Deichmann, Flower bouquet, with strongest over-indexing on Decoration (2.71× the country average). Demographically, the Flower audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Flower fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 39.8 |
| Estimated audience size | 11,953,145 |
Audience persona
The typical Flower fan in Germany is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Decoration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,727,907 | 1.04× |
| Bayern | 2,172,216 | 1.13× |
| Baden-Württemberg | 1,614,104 | 0.99× |
| Hessen | 1,546,304 | 1.7× |
| Berlin | 1,198,996 | 2.24× |
| Niedersachsen | 939,704 | 0.81× |
| Rheinland-Pfalz | 558,118 | 0.93× |
| Sachsen | 415,078 | 0.71× |
| Schleswig-Holstein | 339,916 | 0.79× |
| Hamburg | 336,055 | 1.24× |
| Brandenburg | 297,302 | 0.8× |
| Sachsen-Anhalt | 190,466 | 0.61× |
| Thüringen | 188,928 | 0.62× |
| Mecklenburg-Vorpommern | 130,388 | 0.57× |
| Bremen | 112,227 | 1.1× |
| Saarland | 103,317 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Decoration | 2.71× | Home & Garden |
| Deichmann | 1.55× | Shopping |
| Flower bouquet | 2.32× | Home & Garden |
| Sewing | 2.06× | Home & Garden |
| Knitting | 1.95× | Home & Garden |
| Plant | 1.58× | Home & Garden |
| Ornamental plant | 1.93× | Home & Garden |
| Bestseller | 1.95× | Literature |
| Tchibo | 1.6× | Shopping |
| Crochet | 1.98× | Home & Garden |
| Tradition | 1.64× | Politics & Society |
| Yarn | 1.83× | Fashion & Accessoires |
| Sleep | 1.81× | Health |
| Handmade | 1.72× | Home & Garden |
| Sewing machine | 1.93× | Home & Garden |
| Pattern (sewing) | 1.99× | Home & Garden |
| Home-improvement center | 1.65× | Home & Garden |
| DIY & Craft Ideas | 2× | Home & Garden |
| Handmade Crafts | 1.76× | Kids & Family |
| Balcony | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.65 |
| DIY Mentality | THRILL | 1.51 |
| Sustainability | BALANCE | 1.39 |
| Indulgence | JOY | 1.36 |
| Creativity | OPEN | 1.33 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
See Flower audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Flower have in Germany?
Flower has an estimated audience of 11,953,145 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flower fans?
65.0% of Flower fans are female, 35.0% are male, with an average age of 39.8 years.
Which brands do Flower fans like most?
Flower fans show strongest brand affinity for Decoration (2.71×), Deichmann (1.55×), and Flower bouquet (2.32×) over the country average.
Where do Flower fans live in Germany?
Flower fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,727,907), Bayern (reach 2,172,216), and Baden-Württemberg (reach 1,614,104). These three regions account for the largest share of the active audience.
What other brands do Flower fans also like?
Beyond Flower itself, the audience over-indexes on Deichmann (1.55×), Flower bouquet (2.32×), Sewing (2.06×), and Knitting (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.