Flower Audience in Germany
A data profile of the people who buy, follow and care about Flower in Germany — modelled from more than twelve digital signal sources. Flower has an estimated audience of 11,953,145 people in Germany.
The average Flower fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Decoration, Deichmann, Flower bouquet, with strongest over-indexing on Decoration (2.71× the country average).
Demographically, the Flower audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Creativity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Flower fan in Germany is more female, around 39.8 years old, with strong Creativity tendencies and a notable affinity for Decoration.
At a glance
The key figures that characterise the Flower profile in Germany.
Search interest · 12-month trend
Demographics of Flower fans
65.0% are female, 35.0% are male, average age 39.8.
Gender split
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 39.8 |
| Estimated audience size | 11,953,145 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Flower audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
Geography
Where the Flower audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~1M | 2.14× | |
| 02 | Hessen | ~1.5M | 1.63× | |
| 03 | Hamburg | ~300K | 1.24× | |
| 04 | Bremen | ~100K | 1.15× | |
| 05 | Bayern | ~2M | 1.09× | |
| 06 | Nordrhein-Westfalen | ~2.5M | 1.04× | |
| 07 | Baden-Württemberg | ~1.5M | 0.98× | |
| 08 | Rheinland-Pfalz | ~600K | 0.96× | |
| 09 | Brandenburg | ~300K | 0.81× | |
| 10 | Niedersachsen | ~900K | 0.80× | |
| 11 | Schleswig-Holstein | ~300K | 0.80× | |
| 12 | Saarland | ~100K | 0.79× | |
| 13 | Sachsen | ~400K | 0.72× | |
| 14 | Sachsen-Anhalt | ~200K | 0.67× | |
| 15 | Thüringen | ~200K | 0.67× | |
| 16 | Mecklenburg-Vorpommern | ~100K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Flower audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Decoration | Home & Garden | 2.71× | ||
| 02 | Flower bouquet | Home & Garden | 2.32× | ||
| 03 | Sewing | Home & Garden | 2.06× | ||
| 04 | DIY & Craft Ideas | Home & Garden | 2.00× | ||
| 05 | Pattern (sewing) | Home & Garden | 1.99× | ||
| 06 | Crochet | Home & Garden | 1.98× | ||
| 07 | Knitting | Home & Garden | 1.95× | ||
| 08 | Bestseller | Literature | 1.95× | ||
| 09 | Ornamental plant | Home & Garden | 1.93× | ||
| 10 | Sewing machine | Home & Garden | 1.93× | ||
| 11 | Yarn | Fashion & Accessoires | 1.83× | ||
| 12 | Sleep | Health | 1.81× | ||
| 13 | Handmade Crafts | Kids & Family | 1.76× | ||
| 14 | Handmade | Home & Garden | 1.72× | ||
| 15 | Home-improvement center | Home & Garden | 1.65× | ||
| 16 | Tradition | Politics & Society | 1.64× | ||
| 17 | Tchibo | Shopping | 1.60× | ||
| 18 | Plant | Home & Garden | 1.58× | ||
| 19 | Deichmann | Shopping | 1.55× | ||
| 20 | Balcony | Home & Garden | 1.52× |
Personality of the Flower audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.34× | |
| Individualism | JOY | 1.12× | |
| Tradition | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Risk Appetite | THRILL | 0.83× | |
| Patriotism | CONSERVATISM | 0.85× |
Frequently asked questions
How many fans does Flower have in Germany?
Flower has an estimated audience of 11,953,145 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flower fans?
65.0% of Flower fans are female, 35.0% are male, with an average age of 39.8 years.
Which brands do Flower fans like most?
Flower fans show strongest brand affinity for Decoration (2.71×), Deichmann (1.55×), and Flower bouquet (2.32×) over the country average.
Where do Flower fans live in Germany?
Flower fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Flower fans also like?
Beyond Flower itself, the audience over-indexes on Deichmann (1.55×), Flower bouquet (2.32×), Sewing (2.06×), and Knitting (1.95×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Flower audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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