Sleep Audience in Germany
Sleep has an estimated audience of 5,169,150 people in Germany. 68.2% are female, 31.8% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Delivery, Coworking, Cachorro, Preacher (comics).
The average Sleep fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Delivery, Coworking, with strongest over-indexing on Rossmann (1.6× the country average). Demographically, the Sleep audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Sleep fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 39.5 |
| Estimated audience size | 5,169,150 |
Audience persona
The typical Sleep fan in Germany is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,160,882 | 1.03× |
| Bayern | 799,798 | 0.96× |
| Baden-Württemberg | 688,574 | 0.98× |
| Niedersachsen | 511,028 | 1.02× |
| Hessen | 500,233 | 1.27× |
| Sachsen | 270,877 | 1.07× |
| Rheinland-Pfalz | 251,599 | 0.97× |
| Berlin | 246,231 | 1.07× |
| Brandenburg | 175,176 | 1.09× |
| Schleswig-Holstein | 164,538 | 0.89× |
| Sachsen-Anhalt | 139,582 | 1.04× |
| Thüringen | 135,203 | 1.03× |
| Hamburg | 103,016 | 0.88× |
| Mecklenburg-Vorpommern | 99,938 | 1.01× |
| Saarland | 56,330 | 0.89× |
| Bremen | 45,105 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.6× | Shopping |
| Home Delivery | 1.66× | Food & Beverages |
| Coworking | 2.42× | Business & Career |
| Cachorro | 1.7× | Pets & Animals |
| Preacher (comics) | 3.27× | Literature |
| Krasnodar | 3.93× | Travel & Leisure |
| The Hunt (2012 film) | 2.08× | Movies & TV |
| Women's empowerment | 1.66× | Politics & Society |
| Esra Erol | 2.45× | Movies & TV |
| Jacob Tremblay | 2.04× | Movies & TV |
| Fatteh | 4.46× | Food & Beverages |
| vienna.info | 3.37× | Travel & Leisure |
| Google Home | 2.25× | Technology & Electronics |
| Brunello Cucinelli | 1.83× | Fashion & Accessoires |
| Ipekyol | 1.58× | Shopping |
| Homesteading | 2.46× | Home & Garden |
| ESFP | 2.87× | Politics & Society |
| Glashütte | 1.58× | Travel & Leisure |
| Euphonium | 3.8× | Music & Radio |
| Throne of Glass | 1.95× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.6 |
| Sports Activity | POWER | 1.36 |
| Indulgence | JOY | 1.33 |
| Pet Ownership | JOY | 1.31 |
| Creativity | OPEN | 1.3 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
See Sleep audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sleep have in Germany?
Sleep has an estimated audience of 5,169,150 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sleep fans?
68.2% of Sleep fans are female, 31.8% are male, with an average age of 39.5 years.
Which brands do Sleep fans like most?
Sleep fans show strongest brand affinity for Rossmann (1.6×), Home Delivery (1.66×), and Coworking (2.42×) over the country average.
Where do Sleep fans live in Germany?
Sleep fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,160,882), Bayern (reach 799,798), and Baden-Württemberg (reach 688,574). These three regions account for the largest share of the active audience.
What other brands do Sleep fans also like?
Beyond Sleep itself, the audience over-indexes on Home Delivery (1.66×), Coworking (2.42×), Cachorro (1.7×), and Preacher (comics) (3.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.