Sleep Audience in Canada
Sleep has an estimated audience of 5,634,523 people in Canada. 63.0% are female, 37.0% are male, average age 40.4. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Blanket, Mattress, Western Union, Microwave oven.
The average Sleep fan in Canada is 40.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Blanket, Mattress, with strongest over-indexing on Real property (1.65× the country average). Demographically, the Sleep audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Sleep fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 40.4 |
| Estimated audience size | 5,634,523 |
Audience persona
The typical Sleep fan in Canada is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,150,594 | 1.33× |
| British Columbia | 1,121,816 | 1.33× |
| Quebec | 869,067 | 0.64× |
| Alberta | 788,064 | 1.13× |
| Manitoba | 230,513 | 1.09× |
| Saskatchewan | 194,090 | 1.09× |
| Nova Scotia | 146,987 | 0.88× |
| New Brunswick | 132,203 | 1.02× |
| Newfoundland and Labrador | 80,326 | 0.94× |
| Prince Edward Island | 20,496 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.65× | Home & Garden |
| Blanket | 2.72× | Home & Garden |
| Mattress | 1.68× | Home & Garden |
| Western Union | 1.57× | Business & Career |
| Microwave oven | 1.69× | Home & Garden |
| Bored Panda | 1.91× | Internet & Social Media |
| Non-alcoholic beverage | 1.64× | Food & Beverages |
| Meghan Markle | 1.52× | Fashion & Accessoires |
| Fertilizer | 1.66× | Home & Garden |
| Duvet | 2.93× | Home & Garden |
| Laundry detergent | 1.7× | Home & Garden |
| Traditional medicine | 1.78× | Health |
| Day spa | 1.51× | Beauty & Wellness |
| Mineral water | 1.64× | Food & Beverages |
| Slow cooker | 1.6× | Food & Beverages |
| Wearable technology | 1.74× | Technology & Electronics |
| Concealer | 1.52× | Beauty & Wellness |
| Toothbrush | 1.6× | Beauty & Wellness |
| Kate Hudson | 1.59× | Movies & TV |
| Air purifier | 1.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.37 |
| Tradition | CONSERVATISM | 1.36 |
| Individualism | JOY | 1.23 |
| Convenience Orientation | PREMIUM | 1.22 |
| Quality Awareness | PREMIUM | 1.21 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
See Sleep audiences in other countries
More Health audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Sleep have in Canada?
Sleep has an estimated audience of 5,634,523 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Sleep fans?
63.0% of Sleep fans are female, 37.0% are male, with an average age of 40.4 years.
Which brands do Sleep fans like most?
Sleep fans show strongest brand affinity for Real property (1.65×), Blanket (2.72×), and Mattress (1.68×) over the country average.
Where do Sleep fans live in Canada?
Sleep fans in Canada are most concentrated in Ontario (reach 3,150,594), British Columbia (reach 1,121,816), and Quebec (reach 869,067). These three regions account for the largest share of the active audience.
What other brands do Sleep fans also like?
Beyond Sleep itself, the audience over-indexes on Blanket (2.72×), Mattress (1.68×), Western Union (1.57×), and Microwave oven (1.69×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.