A data profile of the people who buy, follow and care about Sleep in India — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 5,154,293 people in India.
Sleep has an estimated audience of 5,154,293 people in India. 43.6% are female, 56.4% are male, average age 35.4. Top brand affinities: Mattress, Pillow, Tom Felton, Embroidery, Nutrient.
Top brand affinities include Mattress, Pillow, Tom Felton, with strongest over-indexing on Mattress (3.77× the country average).
Demographically, the Sleep audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Sleep fan in India is more male, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Mattress.
The key figures that characterise the Sleep profile in India.
43.6% are female, 56.4% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 35.4 |
| Estimated audience size | 5,154,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Sleep audience comes from India.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tom Felton | Movies & TV | 8.31× | ||
| 02 | Pillow | Home & Garden | 4.87× | ||
| 03 | Bed sheet | Home & Garden | 4.11× | ||
| 04 | Mattress | Home & Garden | 3.77× | ||
| 05 | Mother's Day | Kids & Family | 2.44× | ||
| 06 | Sewing machine | Home & Garden | 2.27× | ||
| 07 | Crochet | Home & Garden | 2.18× | ||
| 08 | Lodging | Travel & Leisure | 2.01× | ||
| 09 | Embroidery | Home & Garden | 1.97× | ||
| 10 | Fashion show | Fashion & Accessoires | 1.91× | ||
| 11 | Cabinetry | Home & Garden | 1.86× | ||
| 12 | Refrigerator | Home & Garden | 1.62× | ||
| 13 | Nutrient | Food & Beverages | 1.61× | ||
| 14 | Skirt | Fashion & Accessoires | 1.60× | ||
| 15 | Trousers | Fashion & Accessoires | 1.58× | ||
| 16 | Wedding invitation | Home & Garden | 1.56× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.54× | ||
| 18 | True Detective | Movies & TV | 1.53× | ||
| 19 | Earring | Fashion & Accessoires | 1.52× | ||
| 20 | Engagement ring | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Indulgence | JOY | 1.50× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Social Media Usage | JOY | 0.79× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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