A data profile of the people who buy, follow and care about Sleep in Denmark — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 1,166,736 people in Denmark.
Sleep has an estimated audience of 1,166,736 people in Denmark. 73.3% are female, 26.7% are male, average age 44.8. Top brand affinities: Mattress, Flower, Hobby, Gina Tricot, Georg Jensen.
Top brand affinities include Mattress, Flower, Hobby, with strongest over-indexing on Mattress (2.95× the country average).
Demographically, the Sleep audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical Sleep fan in Denmark is more female, around 44.8 years old, with strong Mindfulness tendencies and a notable affinity for Mattress.
The key figures that characterise the Sleep profile in Denmark.
73.3% are female, 26.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 44.8 |
| Estimated audience size | 1,166,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Sleep audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed frame | Home & Garden | 3.13× | ||
| 02 | Mattress | Home & Garden | 2.95× | ||
| 03 | Milan | Travel & Leisure | 2.11× | ||
| 04 | Flower bouquet | Home & Garden | 1.81× | ||
| 05 | Zizzi | Food & Beverages | 1.77× | ||
| 06 | Weather | Home & Garden | 1.76× | ||
| 07 | Georg Jensen | Home & Garden | 1.74× | ||
| 08 | TUI | Travel & Leisure | 1.68× | ||
| 09 | Hobby | Home & Garden | 1.66× | ||
| 10 | Sewing machine | Home & Garden | 1.66× | ||
| 11 | High school | Business & Career | 1.65× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.63× | ||
| 13 | Poster | Arts & Culture | 1.62× | ||
| 14 | Auction | Shopping | 1.62× | ||
| 15 | Child care | Kids & Family | 1.59× | ||
| 16 | Flower | Home & Garden | 1.58× | ||
| 17 | Physical therapy | Business & Career | 1.57× | ||
| 18 | Porcelain | Home & Garden | 1.55× | ||
| 19 | Toilet | Home & Garden | 1.51× | ||
| 20 | Island | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.26× | |
| Individualism | JOY | 1.25× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Convenience Orientation | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.