Sleep Audience in Brazil
Sleep has an estimated audience of 9,167,744 people in Brazil. 76.9% are female, 23.1% are male, average age 43.8. Top brand affinities: Polo Ralph Lauren, Electrolux, Smart device, Preta Gil, Havaianas.
Top brand affinities include Polo Ralph Lauren, Electrolux, Smart device, with strongest over-indexing on Polo Ralph Lauren (18.38× the country average). Demographically, the Sleep audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Creativity, Indulgence.
Category: Health · Type: Topic
Demographics of Sleep fans
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 43.8 |
| Estimated audience size | 9,167,744 |
Audience persona
The typical Sleep fan in Brazil is more female, around 43.8 years old, with strong Creativity tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 18.38× | Fashion & Accessoires |
| Electrolux | 2.87× | Home & Garden |
| Smart device | 5.05× | Technology & Electronics |
| Preta Gil | 1.52× | Music & Radio |
| Havaianas | 2.4× | Fashion & Accessoires |
| Dafiti | 2.04× | Fashion & Accessoires |
| Pillow | 2.79× | Home & Garden |
| Home Appliances | 1.53× | Home & Garden |
| Real property | 1.64× | Home & Garden |
| TripAdvisor | 2.11× | Travel & Leisure |
| Netshoes | 1.63× | Shopping |
| Telegram | 1.84× | Internet & Social Media |
| Flower | 1.69× | Home & Garden |
| Sport Club do Recife | 1.55× | Sports |
| Coritiba Foot Ball Club | 1.67× | Sports |
| Knitting | 1.61× | Home & Garden |
| Children's clothing | 1.56× | Fashion & Accessoires |
| Steam | 1.84× | Games |
| Hairstyle | 1.51× | Beauty & Wellness |
| Privalia | 2.23× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.48 |
| Indulgence | JOY | 1.29 |
| Design Affinity | PREMIUM | 1.24 |
| Tradition | CONSERVATISM | 1.23 |
| Quality Awareness | PREMIUM | 1.19 |
| Healthy Lifestyle | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
See Sleep audiences in other countries
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.