A data profile of the people who buy, follow and care about Sleep in Brazil — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 9,167,744 people in Brazil.
Sleep has an estimated audience of 9,167,744 people in Brazil. 76.9% are female, 23.1% are male, average age 43.8. Top brand affinities: Instagram, Country music, Shopping malls, Rock music, Medicine.
Top brand affinities include Instagram, Country music, Shopping malls, with strongest over-indexing on Instagram (1.67× the country average).
Demographically, the Sleep audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Sleep fan in Brazil is more female, around 43.8 years old, with strong Creativity tendencies and a notable affinity for Instagram.
The key figures that characterise the Sleep profile in Brazil.
76.9% are female, 23.1% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 43.8 |
| Estimated audience size | 9,167,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Sleep audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 3.46× | ||
| 02 | Pillow | Home & Garden | 2.77× | ||
| 03 | Microwave oven | Home & Garden | 2.07× | ||
| 04 | Dafiti | Fashion & Accessoires | 2.01× | ||
| 05 | Electrolux | Home & Garden | 1.74× | ||
| 06 | Rock music | Music & Radio | 1.69× | ||
| 07 | Flower | Home & Garden | 1.68× | ||
| 08 | Internet & Social Media | 1.67× | |||
| 09 | Pop music | Music & Radio | 1.65× | ||
| 10 | Medicine | Business & Career | 1.64× | ||
| 11 | Country music | Music & Radio | 1.62× | ||
| 12 | Shopping malls | Shopping | 1.62× | ||
| 13 | Furniture | Home & Garden | 1.59× | ||
| 14 | Hip hop music | Music & Radio | 1.56× | ||
| 15 | Lojas Renner | Fashion & Accessoires | 1.55× | ||
| 16 | Skirt | Fashion & Accessoires | 1.55× | ||
| 17 | Handbags | Fashion & Accessoires | 1.54× | ||
| 18 | Knitting | Home & Garden | 1.52× | ||
| 19 | Fragrances | Beauty & Wellness | 1.51× | ||
| 20 | Hypermarket | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.53× | |
| Indulgence | JOY | 1.51× | |
| Individualism | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Need for Security | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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