Skirt Audience in Brazil
Skirt has an estimated audience of 9,623,793 people in Brazil. 86.6% are female, 13.4% are male, average age 41.3. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Men's clothing, Magazine Luiza, Cake, Candy, Therapy.
The average Skirt fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Men's clothing, Magazine Luiza, Cake, with strongest over-indexing on Men's clothing (1.66× the country average). Demographically, the Skirt audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Skirt fans
| Metric | Value |
|---|---|
| Female | 86.6% |
| Male | 13.4% |
| Average age | 41.3 |
| Estimated audience size | 9,623,793 |
Audience persona
The typical Skirt fan in Brazil is more female, around 41.3 years old, with strong Creativity tendencies and a notable affinity for Men's clothing.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,552,343 | 1.02× |
| Minas Gerais | 1,075,880 | 1.08× |
| Rio de Janeiro | 992,250 | 1.1× |
| Paraná | 633,736 | 1.08× |
| Rio Grande do Sul | 618,832 | 1.09× |
| Bahia | 615,628 | 0.97× |
| Pernambuco | 494,918 | 1.12× |
| Santa Catarina | 483,220 | 1.1× |
| Ceará | 390,862 | 0.93× |
| Goiás | 376,729 | 1.02× |
| Pará | 312,545 | 1× |
| Maranhão | 226,849 | 0.94× |
| Paraíba | 199,516 | 1.03× |
| Espírito Santo | 187,740 | 0.94× |
| Federal District | 186,600 | 1.16× |
| Mato Grosso | 186,575 | 1.03× |
| Amazonas | 171,589 | 1.03× |
| Rio Grande do Norte | 161,615 | 1.01× |
| Mato Grosso do Sul | 150,456 | 1.07× |
| Alagoas | 144,848 | 1.03× |
| Piauí | 131,553 | 0.98× |
| Sergipe | 111,254 | 1.11× |
| Rondônia | 73,858 | 0.92× |
| Tocantins | 50,699 | 0.8× |
| Acre | 29,342 | 0.88× |
| Amapá | 26,492 | 0.78× |
| Roraima | 21,490 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Men's clothing | 1.66× | Fashion & Accessoires |
| Magazine Luiza | 1.64× | Shopping |
| Cake | 1.61× | Food & Beverages |
| Candy | 1.55× | Food & Beverages |
| Therapy | 1.58× | Health |
| Riachuelo | 1.83× | Shopping |
| Sun | 1.58× | Travel & Leisure |
| Arezzo | 1.57× | Travel & Leisure |
| Costume jewelry | 1.92× | Fashion & Accessoires |
| Interpersonal relationship | 1.61× | Kids & Family |
| Summer | 1.56× | Travel & Leisure |
| Parent | 1.53× | Kids & Family |
| Airbnb | 1.63× | Travel & Leisure |
| Trousers | 1.51× | Fashion & Accessoires |
| Crochet | 1.62× | Home & Garden |
| Self-awareness | 1.58× | Health |
| Lipstick | 2× | Beauty & Wellness |
| Dresses | 1.53× | Fashion & Accessoires |
| Swimming pool | 1.55× | Sports |
| Galinha Pintadinha | 1.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.74 |
| Indulgence | JOY | 1.28 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Quality Awareness | PREMIUM | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
See Skirt audiences in other countries
More Fashion & Accessoires audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Skirt have in Brazil?
Skirt has an estimated audience of 9,623,793 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Skirt fans?
86.6% of Skirt fans are female, 13.4% are male, with an average age of 41.3 years.
Which brands do Skirt fans like most?
Skirt fans show strongest brand affinity for Men's clothing (1.66×), Magazine Luiza (1.64×), and Cake (1.61×) over the country average.
Where do Skirt fans live in Brazil?
Skirt fans in Brazil are most concentrated in São Paulo (reach 2,552,343), Minas Gerais (reach 1,075,880), and Rio de Janeiro (reach 992,250). These three regions account for the largest share of the active audience.
What other brands do Skirt fans also like?
Beyond Skirt itself, the audience over-indexes on Magazine Luiza (1.64×), Cake (1.61×), Candy (1.55×), and Therapy (1.58×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.