A data profile of the people who buy, follow and care about Skirt in Brazil — modelled from more than twelve digital signal sources. Skirt has an estimated audience of 9,623,793 people in Brazil.
The average Skirt fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Men's clothing, Magazine Luiza, Cake, with strongest over-indexing on Men's clothing (1.66× the country average).
Demographically, the Skirt audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Skirt fan in Brazil is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Skirt profile in Brazil.
86.6% are female, 13.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 86.6% |
| Male | 13.4% |
| Average age | 41.3 |
| Estimated audience size | 9,623,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Skirt audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
Where the Skirt audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~200K | 1.12× | |
| 02 | Rio de Janeiro | ~1M | 1.09× | |
| 03 | Pernambuco | ~500K | 1.09× | |
| 04 | Rio Grande do Sul | ~600K | 1.08× | |
| 05 | Santa Catarina | ~500K | 1.08× | |
| 06 | Minas Gerais | ~1M | 1.07× | |
| 07 | Paraná | ~600K | 1.07× | |
| 08 | Sergipe | ~100K | 1.05× | |
| 09 | Mato Grosso do Sul | ~100K | 1.04× | |
| 10 | São Paulo | ~2.5M | 1.02× | |
| 11 | Goiás | ~400K | 1.02× | |
| 12 | Paraíba | ~200K | 1.02× | |
| 13 | Mato Grosso | ~200K | 1.02× | |
| 14 | Amazonas | ~200K | 1.02× | |
| 15 | Alagoas | ~100K | 1.02× | |
| 16 | Pará | ~300K | 1.00× | |
| 17 | Rio Grande do Norte | ~200K | 1.00× | |
| 18 | Piauí | ~100K | 0.99× | |
| 19 | Bahia | ~600K | 0.98× | |
| 20 | Acre | ~30K | 0.98× | |
| 21 | Rondônia | ~80K | 0.97× | |
| 22 | Roraima | ~30K | 0.97× | |
| 23 | Maranhão | ~200K | 0.96× | |
| 24 | Espírito Santo | ~200K | 0.96× | |
| 25 | Amapá | ~30K | 0.96× | |
| 26 | Ceará | ~400K | 0.95× | |
| 27 | Tocantins | ~60K | 0.94× |
The strongest cross-interests of the Skirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lipstick | Beauty & Wellness | 2.00× | ||
| 02 | Costume jewelry | Fashion & Accessoires | 1.92× | ||
| 03 | Riachuelo | Shopping | 1.83× | ||
| 04 | Galinha Pintadinha | Movies & TV | 1.81× | ||
| 05 | Men's clothing | Fashion & Accessoires | 1.66× | ||
| 06 | Magazine Luiza | Shopping | 1.64× | ||
| 07 | Airbnb | Travel & Leisure | 1.63× | ||
| 08 | Crochet | Home & Garden | 1.62× | ||
| 09 | Cake | Food & Beverages | 1.61× | ||
| 10 | Interpersonal relationship | Kids & Family | 1.61× | ||
| 11 | Therapy | Health | 1.58× | ||
| 12 | Sun | Travel & Leisure | 1.58× | ||
| 13 | Self-awareness | Health | 1.58× | ||
| 14 | Arezzo | Travel & Leisure | 1.57× | ||
| 15 | Summer | Travel & Leisure | 1.56× | ||
| 16 | Candy | Food & Beverages | 1.55× | ||
| 17 | Swimming pool | Sports | 1.55× | ||
| 18 | Parent | Kids & Family | 1.53× | ||
| 19 | Dresses | Fashion & Accessoires | 1.53× | ||
| 20 | Trousers | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.50× | |
| Quality Awareness | PREMIUM | 1.25× | |
| Creativity | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.73× |
Skirt has an estimated audience of 9,623,793 people in Brazil, concentrated in São Paulo and Minas Gerais.
86.6% of Skirt fans are female, 13.4% are male, with an average age of 41.3 years.
Skirt fans show strongest brand affinity for Men's clothing (1.66×), Magazine Luiza (1.64×), and Cake (1.61×) over the country average.
Skirt fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Skirt itself, the audience over-indexes on Magazine Luiza (1.64×), Cake (1.61×), Candy (1.55×), and Therapy (1.58×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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