Summer Audience in Brazil
Summer has an estimated audience of 14,456,445 people in Brazil. 68.2% are female, 31.8% are male, average age 40.0. Top brand affinities: Air travel, Anti-aging cream, Children's clothing, TripAdvisor, Handbags.
Top brand affinities include Air travel, Anti-aging cream, Children's clothing, with strongest over-indexing on Air travel (1.85× the country average). Demographically, the Summer audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Travel & Leisure · Type: Topic
Demographics of Summer fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 40.0 |
| Estimated audience size | 14,456,445 |
Audience persona
The typical Summer fan in Brazil is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Air travel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air travel | 1.85× | Travel & Leisure |
| Anti-aging cream | 2.12× | Beauty & Wellness |
| Children's clothing | 1.77× | Fashion & Accessoires |
| TripAdvisor | 2.11× | Travel & Leisure |
| Handbags | 1.68× | Fashion & Accessoires |
| mulheres | 1.69× | Movies & TV |
| Art jewelry | 1.97× | Fashion & Accessoires |
| Eye shadow | 2.27× | Beauty & Wellness |
| Skin care | 1.63× | Beauty & Wellness |
| Hair conditioner | 1.86× | Beauty & Wellness |
| Natural skin care | 1.99× | Beauty & Wellness |
| Business class | 1.97× | Travel & Leisure |
| Sephora | 1.59× | Shopping |
| Child care | 1.67× | Kids & Family |
| Eye liner | 1.9× | Beauty & Wellness |
| Bikini | 1.55× | Fashion & Accessoires |
| Discounts and allowances | 1.51× | Shopping |
| Manicure | 1.66× | Beauty & Wellness |
| Lip gloss | 1.87× | Beauty & Wellness |
| Eyelash extensions | 2.17× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| Quality Awareness | PREMIUM | 1.59 |
| Creativity | OPEN | 1.43 |
| Luxury Orientation | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.36 |
| Mindfulness | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 10.6% |
| Brazil | 7.7% |
See Summer audiences in other countries
More Travel & Leisure audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.