Summer Audience in United States

Summer logo

Summer has an estimated audience of 26,619,265 people in United States. 61.9% are female, 38.1% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Governor of Michigan, headspace, Cherish (group).

The average Summer fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (10.2× the country average). Demographically, the Summer audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Summer fans

Demographic split for Summer audience in United States
MetricValue
Female61.9%
Male38.1%
Average age41.2
Estimated audience size26,619,265

Audience persona

The typical Summer fan in United States is more female, around 41.2 years old, with strong Travelling tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Summer in United States
RegionReachAffinity
California3,371,5631.15×
Texas2,503,0471.09×
Florida1,831,3221.02×
New York1,799,3611.21×
Pennsylvania989,9201.1×
Illinois955,0691.08×
Georgia888,6771.08×
Ohio860,2421.05×
North Carolina841,5421.05×
New Jersey812,4411.2×
Michigan714,3691.03×
Massachusetts663,2021.26×
Virginia656,2281.01×
Indiana614,8981.26×
Washington600,1431.12×
Tennessee596,1501.12×
Maryland489,4481.07×
Wisconsin433,5651.08×
Arizona433,3510.8×
Missouri432,4661.01×
South Carolina431,3521.08×
Colorado381,7000.91×
Minnesota362,9180.95×
Alabama338,1450.91×
Kentucky335,9551.01×
Louisiana335,1530.98×
Oregon293,9570.96×
Connecticut293,5891.1×
Oklahoma292,4040.99×
Utah263,7931.11×
Arkansas235,0231.07×
Nevada227,2470.88×
Iowa225,2781.03×
Kansas200,5340.96×
Mississippi197,7090.9×
Nebraska136,2781.02×
West Virginia134,1411.08×
Idaho133,3001×
New Mexico108,3910.81×
New Hampshire100,9440.96×
Hawaii98,0400.86×
Maine82,6170.87×
Rhode Island82,1530.97×
Washington, District of Columbia72,7330.91×
Delaware67,5860.92×
Montana58,7960.8×
North Dakota56,1821.03×
South Dakota54,8160.89×
Alaska43,3310.76×
Vermont34,7890.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Summer audience
BrandAffinityCategory
Historic site10.2×Arts & Culture
Goop12.1×Internet & Social Media
Governor of Michigan15.41×Politics & Society
headspace15.27×Health
Cherish (group)17.54×Music & Radio
Wok10.34×Food & Beverages
Google Home9.23×Technology & Electronics
Fairy godmother10.52×Literature
Hibachi10.84×Food & Beverages
Grinch5.19×Movies & TV
Vocal harmony5.73×Music & Radio
Grace Slick11.04×Music & Radio
Kikar HaShabbat18.37×News
Hipster10.21×Politics & Society
JDSU3.08×Business & Career
TV Fanatic10.4×Movies & TV
Hardik Pandya14.54×Sports
El Paso County, Colorado12.12×Travel & Leisure
Guitarist (magazine)10.42×Music & Radio
No Escape (1994 film)9.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Summer audience
TraitClusterScore
TravellingTHRILL1.33
Price SensitivityPREMIUM1.3
IndulgenceJOY1.29
SustainabilityBALANCE1.26
Family OrientationCONSERVATISM1.18
LGBTQ+ IdentityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Summer
CountryShare
United States14.3%
Italy10.6%
Brazil7.7%

See Summer audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Summer have in United States?

Summer has an estimated audience of 26,619,265 people in United States, concentrated in California and Texas.

What is the gender split and age of Summer fans?

61.9% of Summer fans are female, 38.1% are male, with an average age of 41.2 years.

Which brands do Summer fans like most?

Summer fans show strongest brand affinity for Historic site (10.2×), Goop (12.1×), and Governor of Michigan (15.41×) over the country average.

Where do Summer fans live in United States?

Summer fans in United States are most concentrated in California (reach 3,371,563), Texas (reach 2,503,047), and Florida (reach 1,831,322). These three regions account for the largest share of the active audience.

What other brands do Summer fans also like?

Beyond Summer itself, the audience over-indexes on Goop (12.1×), Governor of Michigan (15.41×), headspace (15.27×), and Cherish (group) (17.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.