Rascasse Audience Intelligence

Summer Audience in United States

A data profile of the people who buy, follow and care about Summer in United States — modelled from more than twelve digital signal sources. Summer has an estimated audience of 26,619,265 people in United States.

#766among Topic in United States#97in Travel & Leisure

The average Summer fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Beaches, Reggaeton, with strongest over-indexing on Planet Fitness (1.76× the country average).

Demographically, the Summer audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Summer fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Summer profile in United States.

Audience size
26.6M
in United States
Gender
61.9%♀
38.1% male
Age
41.2
average years
Country rank
#1114
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Summer fans

61.9% are female, 38.1% are male, average age 41.2.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Summer audience in United States
MetricValue
Female61.9%
Male38.1%
Average age41.2
Estimated audience size26,619,265
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Summer audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Summer audience comes from United States.

Worldwide audience distribution share by country for Summer
CountryShare
United States14.2%
Italy10.6%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Summer audience in United States is strongest.

Fig. 05

Top regions by affinity

Summer fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~900K1.26×
02Massachusetts~600K1.22×
03Indiana~600K1.22×
04New York~1.5M1.17×
05Arkansas~300K1.17×
06Nebraska~200K1.17×
07Pennsylvania~1M1.14×
08Connecticut~300K1.13×
09North Dakota~60K1.13×
10Wisconsin~400K1.12×
11Utah~300K1.12×
12South Dakota~70K1.10×
13Washington~600K1.07×
14California~3M1.06×
15Texas~2.5M1.06×
16Illinois~900K1.06×
17Ohio~900K1.06×
18South Carolina~400K1.05×
19Georgia~800K1.03×
20Missouri~400K1.03×
21Minnesota~400K1.03×
22Iowa~200K1.03×
23West Virginia~100K1.03×
24North Carolina~800K1.02×
25Michigan~700K1.02×
26Maryland~500K1.02×
27Virginia~700K1.01×
28Idaho~100K1.01×
29Rhode Island~90K1.01×
30Delaware~70K1.01×
31Kentucky~300K1.00×
32Kansas~200K0.99×
33Oklahoma~300K0.97×
34Tennessee~500K0.96×
35Louisiana~300K0.96×
36Oregon~300K0.96×
37New Hampshire~100K0.95×
38Maine~90K0.93×
39Florida~1.5M0.91×
40Colorado~400K0.88×
41Alabama~300K0.88×
42Mississippi~200K0.87×
43Montana~60K0.86×
44Hawaii~100K0.84×
45Vermont~40K0.84×
46Nevada~200K0.82×
47New Mexico~100K0.81×
48Washington, District of Columbia~60K0.81×
49Alaska~50K0.81×
50Arizona~400K0.79×
Fig. 06

Affinity by region

Affinity by region — Summer, United States
0.79×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Summer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Summer audience
#·InterestCategoryAffinity×
01PandoraFashion & Accessoires3.32×
02The HolidayMovies & TV3.06×
03Diaper bagKids & Family2.36×
04Labor DayPolitics & Society2.19×
05ReggaetonMusic & Radio2.09×
06Summer vacationTravel & Leisure1.99×
07Planet FitnessSports1.76×
08Made in USABusiness & Career1.70×
09KitchenwareHome & Garden1.63×
10BeachesTravel & Leisure1.59×
11TicketmasterTravel & Leisure1.57×
12Real propertyHome & Garden1.57×
13Talk radioMusic & Radio1.57×
14RefrigeratorHome & Garden1.55×
15Mother's DayKids & Family1.55×
16ClinicHealth1.54×
17Swimming poolSports1.53×
18ExpediaTravel & Leisure1.53×
19Discount storesShopping1.52×
20PatioHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Summer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Summer audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.42×
TravellingTHRILL1.36×
Price SensitivityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Summer audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
PatriotismCONSERVATISM0.88×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Summer have in United States?

Summer has an estimated audience of 26,619,265 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Summer fans?

61.9% of Summer fans are female, 38.1% are male, with an average age of 41.2 years.

03

Which brands do Summer fans like most?

Summer fans show strongest brand affinity for Planet Fitness (1.76×), Beaches (1.59×), and Reggaeton (2.09×) over the country average.

04

Where do Summer fans live in United States?

Summer fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Summer fans also like?

Beyond Summer itself, the audience over-indexes on Beaches (1.59×), Reggaeton (2.09×), Diaper bag (2.36×), and Pandora (3.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Summer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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