A data profile of the people who buy, follow and care about Summer in France — modelled from more than twelve digital signal sources. Summer has an estimated audience of 4,395,753 people in France.
Summer has an estimated audience of 4,395,753 people in France. 61.2% are female, 38.8% are male, average age 41.1. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Broadcasting of sports events.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (338.49× the country average).
Demographically, the Summer audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Travelling.
The typical Summer fan in France is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Summer profile in France.
61.2% are female, 38.8% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 41.1 |
| Estimated audience size | 4,395,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Summer audience comes from France.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 10.6% |
| Brazil | 7.7% |
The strongest cross-interests of the Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 338.49× | ||
| 02 | Selfridges | Shopping | 207.68× | ||
| 03 | Christmas Gift | Kids & Family | 33.15× | ||
| 04 | Christmas tree | Kids & Family | 25.58× | ||
| 05 | Esselunga | Shopping | 20.00× | ||
| 06 | UniEuro | Shopping | 14.70× | ||
| 07 | Breast Cancer awareness | Health | 13.39× | ||
| 08 | Girl power | Politics & Society | 12.27× | ||
| 09 | Zoom lens | Technology & Electronics | 12.15× | ||
| 10 | Broadcasting of sports events | Movies & TV | 11.82× | ||
| 11 | Kitchen garden | Home & Garden | 11.75× | ||
| 12 | Dentistry | Business & Career | 10.35× | ||
| 13 | Sustainable products | Politics & Society | 10.16× | ||
| 14 | Hormone | Health | 9.77× | ||
| 15 | Sunscreen | Beauty & Wellness | 7.31× | ||
| 16 | Single-lens reflex camera | Technology & Electronics | 6.99× | ||
| 17 | Pandora | Fashion & Accessoires | 4.52× | ||
| 18 | Permanent residency | Business & Career | 3.64× | ||
| 19 | Kitchen | Home & Garden | 2.45× | ||
| 20 | Real property | Home & Garden | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.43× | |
| Travelling | THRILL | 1.67× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Tradition | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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