Summer Audience in Italy
Summer has an estimated audience of 19,796,475 people in Italy. 61.8% are female, 38.2% are male, average age 42.2. Top brand affinities: corriere dello sport, Google Maps, Dentistry, Robert Redford, General practitioner.
Top brand affinities include corriere dello sport, Google Maps, Dentistry, with strongest over-indexing on corriere dello sport (2.44× the country average). Demographically, the Summer audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Summer fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 42.2 |
| Estimated audience size | 19,796,475 |
Audience persona
The typical Summer fan in Italy is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for corriere dello sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| corriere dello sport | 2.44× | Sports |
| Google Maps | 2× | Internet & Social Media |
| Dentistry | 2.96× | Business & Career |
| Robert Redford | 2.99× | Movies & TV |
| General practitioner | 2.79× | Health |
| Tattoos | 1.59× | Fashion & Accessoires |
| Weddings | 1.61× | Kids & Family |
| Meat | 1.62× | Food & Beverages |
| Instant messaging | 1.73× | Internet & Social Media |
| The Bold and the Beautiful | 1.97× | Movies & TV |
| Rural tourism | 1.84× | Travel & Leisure |
| Deal of the day | 1.75× | Shopping |
| Shampoo | 1.91× | Beauty & Wellness |
| Charity and causes | 1.71× | Business & Career |
| Sophia Loren | 2.39× | Movies & TV |
| Rose | 2.53× | Home & Garden |
| Shellac | 2.07× | Beauty & Wellness |
| Expert (company) | 1.95× | Shopping |
| Arezzo | 2.86× | Travel & Leisure |
| Necklace | 1.83× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.4 |
| Community Orientation | OPEN | 1.18 |
| Patriotism | CONSERVATISM | 1.02 |
| Luxury Orientation | PREMIUM | 0.99 |
| Price Sensitivity | PREMIUM | 0.96 |
| Social Media Usage | JOY | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 10.6% |
| Brazil | 7.7% |
See Summer audiences in other countries
More Travel & Leisure audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.