Summer Audience in Spain
Summer has an estimated audience of 8,154,795 people in Spain. 65.3% are female, 34.7% are male, average age 43.2. Top brand affinities: Singer-songwriter, TripAdvisor, Aldi, Sports nutrition, Livemusic.
Top brand affinities include Singer-songwriter, TripAdvisor, Aldi, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Summer audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Travelling, Design Affinity.
Category: Travel & Leisure · Type: Topic
Demographics of Summer fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 43.2 |
| Estimated audience size | 8,154,795 |
Audience persona
The typical Summer fan in Spain is more female, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| TripAdvisor | 4.89× | Travel & Leisure |
| Aldi | 3.31× | Shopping |
| Sports nutrition | 7.93× | Food & Beverages |
| Livemusic | 3.85× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.85× | Internet & Social Media | |
| Lunch | 3.27× | Food & Beverages |
| Oncology | 5.64× | Health |
| Luxury yacht | 3.07× | Travel & Leisure |
| Oysho | 2.11× | Fashion & Accessoires |
| Beaches | 1.63× | Travel & Leisure |
| Mango | 2.3× | Shopping |
| Coches.net | 1.62× | Cars & Mobility |
| IKEA | 1.51× | Home & Garden |
| Bikini | 2.1× | Fashion & Accessoires |
| Deal of the day | 2.03× | Shopping |
| Flower | 1.6× | Home & Garden |
| Wedding dress | 2.33× | Fashion & Accessoires |
| Hair conditioner | 2.71× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.32 |
| Design Affinity | PREMIUM | 1.16 |
| Luxury Orientation | PREMIUM | 1.14 |
| Price Sensitivity | PREMIUM | 1.11 |
| Quality Awareness | PREMIUM | 1.11 |
| Indulgence | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 10.6% |
| Brazil | 7.7% |
See Summer audiences in other countries
More Travel & Leisure audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.