A data profile of the people who buy, follow and care about Summer in Spain — modelled from more than twelve digital signal sources. Summer has an estimated audience of 8,154,795 people in Spain.
Summer has an estimated audience of 8,154,795 people in Spain. 65.3% are female, 34.7% are male, average age 43.2. Top brand affinities: WhatsApp, Mango, Iberia (airline), TripAdvisor, Volunteering.
Top brand affinities include WhatsApp, Mango, Iberia (airline), with strongest over-indexing on WhatsApp (2.06× the country average).
Demographically, the Summer audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Travelling, Quality Awareness.
The typical Summer fan in Spain is more female, around 43.2 years old, with strong Travelling tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Summer profile in Spain.
65.3% are female, 34.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 43.2 |
| Estimated audience size | 8,154,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Summer audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 10.6% |
| Brazil | 7.7% |
The strongest cross-interests of the Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 3.34× | ||
| 02 | Sunscreen | Beauty & Wellness | 3.21× | ||
| 03 | Volunteering | Politics & Society | 2.80× | ||
| 04 | Pandora | Fashion & Accessoires | 2.64× | ||
| 05 | TripAdvisor | Travel & Leisure | 2.38× | ||
| 06 | Boho-chic | Fashion & Accessoires | 2.37× | ||
| 07 | Real property | Home & Garden | 2.36× | ||
| 08 | Refrigerator | Home & Garden | 2.34× | ||
| 09 | Wine tasting | Food & Beverages | 2.17× | ||
| 10 | Internet & Social Media | 2.06× | |||
| 11 | Distilled beverage | Food & Beverages | 1.99× | ||
| 12 | Travel photography | Technology & Electronics | 1.83× | ||
| 13 | Iberia (airline) | Travel & Leisure | 1.80× | ||
| 14 | Aldi | Shopping | 1.77× | ||
| 15 | Oysho | Fashion & Accessoires | 1.77× | ||
| 16 | Cruises | Travel & Leisure | 1.71× | ||
| 17 | Beaches | Travel & Leisure | 1.64× | ||
| 18 | Coches.net | Cars & Mobility | 1.62× | ||
| 19 | Flower | Home & Garden | 1.61× | ||
| 20 | Discount stores | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.60× | |
| Quality Awareness | PREMIUM | 1.47× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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