Oysho Audience in Spain
Oysho has an estimated audience of 5,830,853 people in Spain. 79.9% are female, 20.1% are male, average age 41.9. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Stradivarius, Parfois (fashion accessories), Primark, Moda Feminina, Pull&Bear.
The average Oysho fan in Spain is 41.9 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Stradivarius, Parfois (fashion accessories), Primark, with strongest over-indexing on Stradivarius (6.61× the country average). Demographically, the Oysho audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Oysho fans
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 41.9 |
| Estimated audience size | 5,830,853 |
Audience persona
The typical Oysho fan in Spain is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Stradivarius.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,521,206 | 1.29× |
| Community of Madrid | 1,399,314 | 1.27× |
| Andalusia | 1,333,449 | 1.04× |
| Comunidad Valenciana | 782,977 | 1.07× |
| Galicia | 344,253 | 1.13× |
| Basque Autonomous Country | 290,965 | 1.19× |
| Balearic Islands | 260,662 | 1.42× |
| Castile and León | 229,713 | 0.81× |
| Canary Islands | 218,526 | 0.67× |
| Region of Murcia | 206,048 | 0.92× |
| Castilla-La Mancha | 186,308 | 0.7× |
| Aragon | 151,509 | 0.88× |
| Principality of Asturias | 150,877 | 0.98× |
| Extremadura | 99,693 | 0.71× |
| Navarre | 81,263 | 0.99× |
| Cantabria | 79,578 | 0.97× |
| La Rioja | 40,937 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 6.61× | Shopping |
| Parfois (fashion accessories) | 6.67× | Fashion & Accessoires |
| Primark | 4.06× | Shopping |
| Moda Feminina | 4.65× | Fashion & Accessoires |
| Pull&Bear | 5.51× | Fashion & Accessoires |
| Nightwear | 7.58× | Fashion & Accessoires |
| Panties | 5.57× | Fashion & Accessoires |
| Massimo Dutti | 4.74× | Shopping |
| Uniqlo | 4.2× | Shopping |
| women'secret | 4.1× | Fashion & Accessoires |
| Sports bra | 9.56× | Fashion & Accessoires |
| Mango | 4.16× | Shopping |
| Skirt | 3.63× | Fashion & Accessoires |
| Women's clothing | 2.47× | Fashion & Accessoires |
| River Island | 12.73× | Fashion & Accessoires |
| Swimsuit | 4.01× | Fashion & Accessoires |
| Lingerie | 3.47× | Fashion & Accessoires |
| Intimissimi | 4.33× | Fashion & Accessoires |
| One-piece swimsuit | 7.33× | Fashion & Accessoires |
| Urban Outfitters | 5.48× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.29 |
| Creativity | OPEN | 1.27 |
| Design Affinity | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.18 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 20.3% |
| Italy | 9.9% |
| Germany | 7.4% |
See Oysho audiences in other countries
More Lingerie audiences in Spain
- women'secret (5,182,015)
- Intimissimi (4,026,865)
- Calzedonia (2,812,471)
- TEZENIS (2,127,882)
- Etam (1,013,073)
Frequently asked questions
How many fans does Oysho have in Spain?
Oysho has an estimated audience of 5,830,853 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Oysho fans?
79.9% of Oysho fans are female, 20.1% are male, with an average age of 41.9 years.
Which brands do Oysho fans like most?
Oysho fans show strongest brand affinity for Stradivarius (6.61×), Parfois (fashion accessories) (6.67×), and Primark (4.06×) over the country average.
Where do Oysho fans live in Spain?
Oysho fans in Spain are most concentrated in Catalonia (reach 1,521,206), Community of Madrid (reach 1,399,314), and Andalusia (reach 1,333,449). These three regions account for the largest share of the active audience.
What other brands do Oysho fans also like?
Beyond Oysho itself, the audience over-indexes on Parfois (fashion accessories) (6.67×), Primark (4.06×), Moda Feminina (4.65×), and Pull&Bear (5.51×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Oysho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.