A data profile of the people who buy, follow and care about Oysho in Spain — modelled from more than twelve digital signal sources. Oysho has an estimated audience of 5,815,410 people in Spain.
The average Oysho fan in Spain is 41.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Stradivarius, Parfois (fashion accessories), Primark, with strongest over-indexing on Stradivarius (6.61× the country average).
Demographically, the Oysho audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Oysho fan in Spain is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Stradivarius.
The key figures that characterise the Oysho profile in Spain.
79.9% are female, 20.1% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 41.9 |
| Estimated audience size | 5,815,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 23% |
Where the Oysho audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 1.42× | |
| 02 | Catalonia | ~1.5M | 1.29× | |
| 03 | Community of Madrid | ~1M | 1.27× | |
| 04 | Basque Autonomous Country | ~300K | 1.19× | |
| 05 | Galicia | ~300K | 1.13× | |
| 06 | Comunidad Valenciana | ~700K | 1.07× | |
| 07 | Andalusia | ~1M | 1.04× | |
| 08 | Navarre | ~70K | 0.99× | |
| 09 | Principality of Asturias | ~100K | 0.98× | |
| 10 | Cantabria | ~70K | 0.97× | |
| 11 | La Rioja | ~40K | 0.96× | |
| 12 | Region of Murcia | ~200K | 0.92× | |
| 13 | Aragon | ~100K | 0.88× | |
| 14 | Castile and León | ~200K | 0.81× | |
| 15 | Castilla-La Mancha | ~200K | 0.71× | |
| 16 | Extremadura | ~90K | 0.71× | |
| 17 | Canary Islands | ~200K | 0.67× |
The strongest cross-interests of the Oysho audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports bra | Fashion & Accessoires | 9.56× | ||
| 02 | Nightwear | Fashion & Accessoires | 7.58× | ||
| 03 | One-piece swimsuit | Fashion & Accessoires | 7.33× | ||
| 04 | Parfois (fashion accessories) | Fashion & Accessoires | 6.67× | ||
| 05 | Stradivarius | Shopping | 6.61× | ||
| 06 | Panties | Fashion & Accessoires | 5.57× | ||
| 07 | Pull&Bear | Fashion & Accessoires | 5.51× | ||
| 08 | Massimo Dutti | Shopping | 4.74× | ||
| 09 | Moda Feminina | Fashion & Accessoires | 4.65× | ||
| 10 | Intimissimi | Fashion & Accessoires | 4.33× | ||
| 11 | Uniqlo | Shopping | 4.20× | ||
| 12 | Mango | Shopping | 4.16× | ||
| 13 | women'secret | Fashion & Accessoires | 4.10× | ||
| 14 | Primark | Shopping | 4.06× | ||
| 15 | Swimsuit | Fashion & Accessoires | 4.01× | ||
| 16 | Skirt | Fashion & Accessoires | 3.63× | ||
| 17 | Blouse | Fashion & Accessoires | 3.52× | ||
| 18 | Lingerie | Fashion & Accessoires | 3.47× | ||
| 19 | Deal of the day | Shopping | 3.44× | ||
| 20 | Women's clothing | Fashion & Accessoires | 2.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.78× | |
| Creativity | OPEN | 1.60× | |
| Design Affinity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.38× | |
| Need for Security | CONSERVATISM | 0.54× | |
| Risk Appetite | THRILL | 0.63× |
Oysho's target market in Spain covers an estimated 5,815,410 people, concentrated in Catalonia and Community of Madrid.
79.9% of the Oysho audience are female, 20.1% are male, with an average age of 41.9 years.
Oysho fans show strongest brand affinity for Stradivarius (6.61×), Parfois (fashion accessories) (6.67×), and Primark (4.06×) over the country average.
Oysho fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Oysho itself, the audience over-indexes on Parfois (fashion accessories) (6.67×), Primark (4.06×), Moda Feminina (4.65×), and Nightwear (7.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Oysho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.