Beaches Audience in Spain
Beaches has an estimated audience of 10,732,860 people in Spain. 60.2% are female, 39.8% are male, average age 45.4. Top regions: Catalonia, Andalusia, Canary Islands. Top brand affinities: Vacations, Summer, Travel Adventures, Moda Feminina, Stradivarius.
The average Beaches fan in Spain is 45.4 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Canary Islands. Top brand affinities include Vacations, Summer, Travel Adventures, with strongest over-indexing on Vacations (1.77× the country average). Demographically, the Beaches audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Beaches fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.4 |
| Estimated audience size | 10,732,860 |
Audience persona
The typical Beaches fan in Spain is more female, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Vacations.
Beaches fans by region: top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | ~4M | 2.12× |
| Andalusia | ~2.5M | 1.15× |
| Canary Islands | ~1.5M | 3.01× |
| Comunidad Valenciana | ~1M | 0.89× |
| Balearic Islands | ~1M | 6.45× |
| Community of Madrid | ~500K | 0.3× |
| Region of Murcia | ~300K | 0.76× |
| Galicia | ~200K | 0.38× |
| Basque Autonomous Country | ~200K | 0.38× |
| Castilla-La Mancha | ~100K | 0.34× |
| Castile and León | ~100K | 0.31× |
| Extremadura | ~100K | 0.52× |
| Principality of Asturias | ~100K | 0.44× |
| Aragon | ~100K | 0.38× |
| Cantabria | ~70K | 0.51× |
| Navarre | ~70K | 0.5× |
| La Rioja | ~50K | 0.66× |
Top brand affinities of Beaches fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 1.77× | Travel & Leisure |
| Summer | 1.64× | Travel & Leisure |
| Travel Adventures | 2.03× | Travel & Leisure |
| Moda Feminina | 1.73× | Fashion & Accessoires |
| Stradivarius | 1.51× | Shopping |
| Resort | 1.58× | Travel & Leisure |
| Trivago | 1.87× | Travel & Leisure |
| TripAdvisor | 1.75× | Travel & Leisure |
| Oysho | 1.58× | Fashion & Accessoires |
| Travel website | 1.8× | Travel & Leisure |
| Holiday | 1.51× | Travel & Leisure |
| Skirt | 1.56× | Fashion & Accessoires |
| Nike | 1.56× | Fashion & Accessoires |
| Holiday cottage | 2.36× | Travel & Leisure |
| Adventure travel | 1.57× | Travel & Leisure |
| Summer vacation | 2.11× | Travel & Leisure |
| Swimsuit | 1.64× | Fashion & Accessoires |
| Deal of the day | 1.52× | Shopping |
| Blouse | 1.53× | Fashion & Accessoires |
| Outdoor enthusiast | 1.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.52 |
| Luxury Orientation | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.21 |
| DIY Mentality | THRILL | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
See Beaches audiences in other countries
More Travel type audiences in Spain
- Hotels (14,463,665)
- Camping (8,546,911)
- Air travel (7,560,734)
- Adventure travel (5,665,088)
- Cruises (5,501,992)
Frequently asked questions
How many fans does Beaches have in Spain?
Beaches has an estimated audience of 10,732,860 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Beaches fans?
60.2% of Beaches fans are female, 39.8% are male, with an average age of 45.4 years.
Which brands do Beaches fans like most?
Beaches fans show strongest brand affinity for Vacations (1.77×), Summer (1.64×), and Travel Adventures (2.03×) over the country average.
Where do Beaches fans live in Spain?
Beaches fans in Spain are most concentrated in Catalonia (reach ~4M), Andalusia (reach ~2.5M), and Canary Islands (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Beaches fans also like?
Beyond Beaches itself, the audience over-indexes on Summer (1.64×), Travel Adventures (2.03×), Moda Feminina (1.73×), and Stradivarius (1.51×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.