A data profile of the people who buy, follow and care about Beaches in Spain — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 10,732,860 people in Spain.
The average Beaches fan in Spain is 45.4 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Canary Islands.
Top brand affinities include Vacations, Summer, Travel Adventures, with strongest over-indexing on Vacations (1.77× the country average).
Demographically, the Beaches audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Beaches fan in Spain is more female, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Vacations.
The key figures that characterise the Beaches profile in Spain.
60.2% are female, 39.8% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.4 |
| Estimated audience size | 10,732,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Beaches audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
Where the Beaches audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~1M | 6.45× | |
| 02 | Canary Islands | ~1.5M | 3.01× | |
| 03 | Catalonia | ~4M | 2.12× | |
| 04 | Andalusia | ~2.5M | 1.15× | |
| 05 | Comunidad Valenciana | ~1M | 0.89× | |
| 06 | Region of Murcia | ~300K | 0.76× | |
| 07 | La Rioja | ~50K | 0.66× | |
| 08 | Extremadura | ~100K | 0.52× | |
| 09 | Cantabria | ~70K | 0.51× | |
| 10 | Navarre | ~70K | 0.50× | |
| 11 | Principality of Asturias | ~100K | 0.44× | |
| 12 | Galicia | ~200K | 0.38× | |
| 13 | Basque Autonomous Country | ~200K | 0.38× | |
| 14 | Aragon | ~100K | 0.38× | |
| 15 | Castilla-La Mancha | ~100K | 0.34× | |
| 16 | Castile and León | ~100K | 0.31× | |
| 17 | Community of Madrid | ~500K | 0.30× |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holiday cottage | Travel & Leisure | 2.36× | ||
| 02 | Summer vacation | Travel & Leisure | 2.11× | ||
| 03 | Travel Adventures | Travel & Leisure | 2.03× | ||
| 04 | Trivago | Travel & Leisure | 1.87× | ||
| 05 | Travel website | Travel & Leisure | 1.80× | ||
| 06 | Vacations | Travel & Leisure | 1.77× | ||
| 07 | Outdoor enthusiast | Sports | 1.76× | ||
| 08 | TripAdvisor | Travel & Leisure | 1.75× | ||
| 09 | Moda Feminina | Fashion & Accessoires | 1.73× | ||
| 10 | Summer | Travel & Leisure | 1.64× | ||
| 11 | Swimsuit | Fashion & Accessoires | 1.64× | ||
| 12 | Resort | Travel & Leisure | 1.58× | ||
| 13 | Oysho | Fashion & Accessoires | 1.58× | ||
| 14 | Adventure travel | Travel & Leisure | 1.57× | ||
| 15 | Skirt | Fashion & Accessoires | 1.56× | ||
| 16 | Nike | Fashion & Accessoires | 1.56× | ||
| 17 | Blouse | Fashion & Accessoires | 1.53× | ||
| 18 | Deal of the day | Shopping | 1.52× | ||
| 19 | Stradivarius | Shopping | 1.51× | ||
| 20 | Holiday | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.52× | |
| Luxury Orientation | PREMIUM | 1.29× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.79× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Tradition | CONSERVATISM | 0.88× |
Beaches has an estimated audience of 10,732,860 people in Spain, concentrated in Catalonia and Andalusia.
60.2% of Beaches fans are female, 39.8% are male, with an average age of 45.4 years.
Beaches fans show strongest brand affinity for Vacations (1.77×), Summer (1.64×), and Travel Adventures (2.03×) over the country average.
Beaches fans in Spain are most concentrated in Catalonia (reach ~4M), Andalusia (reach ~2.5M), and Canary Islands (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Beaches itself, the audience over-indexes on Summer (1.64×), Travel Adventures (2.03×), Moda Feminina (1.73×), and Stradivarius (1.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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