A data profile of the people who buy, follow and care about Beaches in France — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 9,660,194 people in France.
The average Beaches fan in France is 44.9 years old, more female, and lives primarily in Provence-Alpes-Côte d'Azur.
The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Sports, Food, Fitness and wellness, with strongest over-indexing on Sports (1.54× the country average).
Demographically, the Beaches audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Beaches fan in France is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Sports.
The key figures that characterise the Beaches profile in France.
57.9% are female, 42.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 44.9 |
| Estimated audience size | 9,660,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Beaches audience comes from France.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
Where the Beaches audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~200K | 3.89× | |
| 02 | Provence-Alpes-Côte d'Azur | ~2M | 2.48× | |
| 03 | Normandy | ~400K | 0.88× | |
| 04 | Occitanie | ~700K | 0.85× | |
| 05 | Île-de-France | ~1.5M | 0.80× | |
| 06 | Nouvelle-Aquitaine | ~700K | 0.78× | |
| 07 | Brittany | ~300K | 0.74× | |
| 08 | Auvergne-Rhône-Alpes | ~700K | 0.65× | |
| 09 | Grand Est | ~500K | 0.61× | |
| 10 | Pays de la Loire | ~300K | 0.51× | |
| 11 | Hauts-de-France | ~400K | 0.47× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.41× | |
| 13 | Centre-Val de Loire | ~100K | 0.39× |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sun tanning | Beauty & Wellness | 3.84× | ||
| 02 | Travel website | Travel & Leisure | 3.63× | ||
| 03 | Outdoor Photographer | Arts & Culture | 3.32× | ||
| 04 | Fine-art photography | Technology & Electronics | 3.15× | ||
| 05 | Ecotourism | Business & Career | 3.14× | ||
| 06 | Self-love | Health | 2.93× | ||
| 07 | Lace wig | Beauty & Wellness | 2.81× | ||
| 08 | Self care | Health | 2.60× | ||
| 09 | Travel Adventures | Travel & Leisure | 2.57× | ||
| 10 | Outdoor enthusiast | Sports | 2.46× | ||
| 11 | Vacations | Travel & Leisure | 2.12× | ||
| 12 | Leclerc Voyages | Travel & Leisure | 2.05× | ||
| 13 | Holiday | Travel & Leisure | 2.01× | ||
| 14 | Health & wellness | Health | 1.98× | ||
| 15 | Sephora | Shopping | 1.70× | ||
| 16 | Quality of life | Health | 1.65× | ||
| 17 | Airbnb | Travel & Leisure | 1.60× | ||
| 18 | Fitness and wellness | Sports | 1.57× | ||
| 19 | Sports | Sports | 1.54× | ||
| 20 | Food | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.43× | |
| Sustainability | BALANCE | 1.73× | |
| Design Affinity | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Spirituality | BALANCE | 0.96× | |
| Social Media Usage | JOY | 0.97× |
Beaches has an estimated audience of 9,660,194 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
57.9% of Beaches fans are female, 42.1% are male, with an average age of 44.9 years.
Beaches fans show strongest brand affinity for Sports (1.54×), Food (1.54×), and Fitness and wellness (1.57×) over the country average.
Beaches fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach ~2M), Île-de-France (reach ~1.5M), and Auvergne-Rhône-Alpes (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Beaches itself, the audience over-indexes on Food (1.54×), Fitness and wellness (1.57×), Vacations (2.12×), and Travel website (3.63×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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