Beaches Audience in France
Beaches has an estimated audience of 9,660,194 people in France. 57.9% are female, 42.1% are male, average age 44.9. Top regions: Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Sports, Food, Fitness and wellness, Vacations, Travel website.
The average Beaches fan in France is 44.9 years old, more female, and lives primarily in Provence-Alpes-Côte d'Azur. The audience is concentrated in Provence-Alpes-Côte d'Azur, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Sports, Food, Fitness and wellness, with strongest over-indexing on Sports (1.54× the country average). Demographically, the Beaches audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Beaches fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 44.9 |
| Estimated audience size | 9,660,194 |
Audience persona
The typical Beaches fan in France is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Sports.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Provence-Alpes-Côte d'Azur | 1,782,634 | 2.49× |
| Île-de-France | 1,375,447 | 0.8× |
| Auvergne-Rhône-Alpes | 731,714 | 0.64× |
| Occitanie | 705,752 | 0.85× |
| Nouvelle-Aquitaine | 661,767 | 0.78× |
| Grand Est | 471,362 | 0.6× |
| Normandy | 413,569 | 0.88× |
| Hauts-de-France | 392,919 | 0.46× |
| Brittany | 344,734 | 0.73× |
| Pays de la Loire | 266,709 | 0.5× |
| Corsica | 191,422 | 3.99× |
| Bourgogne-Franche-Comté | 147,329 | 0.38× |
| Centre-Val de Loire | 125,740 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.54× | Sports |
| Food | 1.54× | Food & Beverages |
| Fitness and wellness | 1.57× | Sports |
| Vacations | 2.12× | Travel & Leisure |
| Travel website | 3.63× | Travel & Leisure |
| Holiday | 2.01× | Travel & Leisure |
| Leclerc Voyages | 2.05× | Travel & Leisure |
| Sun tanning | 3.84× | Beauty & Wellness |
| Quality of life | 1.65× | Health |
| Fine-art photography | 3.15× | Technology & Electronics |
| Outdoor Photographer | 3.32× | Arts & Culture |
| Ecotourism | 3.14× | Business & Career |
| Self-love | 2.93× | Health |
| Airbnb | 1.6× | Travel & Leisure |
| Travel Adventures | 2.57× | Travel & Leisure |
| Self care | 2.6× | Health |
| Outdoor enthusiast | 2.46× | Sports |
| Health & wellness | 1.98× | Health |
| Sephora | 1.7× | Shopping |
| Lace wig | 2.81× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Mindfulness | BALANCE | 1.44 |
| Extroversion | THRILL | 1.24 |
| Travelling | THRILL | 1.24 |
| Design Affinity | PREMIUM | 1.08 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
See Beaches audiences in other countries
More Travel type audiences in France
- Hotels (15,556,082)
- Camping (12,059,291)
- Theme parks (6,596,345)
- Air travel (6,056,567)
- Lodging (5,895,836)
Frequently asked questions
How many fans does Beaches have in France?
Beaches has an estimated audience of 9,660,194 people in France, concentrated in Provence-Alpes-Côte d'Azur and Île-de-France.
What is the gender split and age of Beaches fans?
57.9% of Beaches fans are female, 42.1% are male, with an average age of 44.9 years.
Which brands do Beaches fans like most?
Beaches fans show strongest brand affinity for Sports (1.54×), Food (1.54×), and Fitness and wellness (1.57×) over the country average.
Where do Beaches fans live in France?
Beaches fans in France are most concentrated in Provence-Alpes-Côte d'Azur (reach 1,782,634), Île-de-France (reach 1,375,447), and Auvergne-Rhône-Alpes (reach 731,714). These three regions account for the largest share of the active audience.
What other brands do Beaches fans also like?
Beyond Beaches itself, the audience over-indexes on Food (1.54×), Fitness and wellness (1.57×), Vacations (2.12×), and Travel website (3.63×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.