Lodging Audience in France
Lodging has an estimated audience of 5,895,836 people in France. 60.6% are female, 39.4% are male, average age 46.9. Top regions: Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Discount stores, House, Ryanair, Hotels, EasyJet.
The average Lodging fan in France is 46.9 years old, more female, and lives primarily in Hauts-de-France. The audience is concentrated in Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Discount stores, House, Ryanair, with strongest over-indexing on Discount stores (1.53× the country average). Demographically, the Lodging audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Lodging fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 46.9 |
| Estimated audience size | 5,895,836 |
Audience persona
The typical Lodging fan in France is more female, around 46.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Discount stores.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Hauts-de-France | 3,421,595 | 6.6× |
| Île-de-France | 741,293 | 0.7× |
| Auvergne-Rhône-Alpes | 381,841 | 0.55× |
| Provence-Alpes-Côte d'Azur | 309,861 | 0.71× |
| Occitanie | 270,126 | 0.53× |
| Nouvelle-Aquitaine | 250,209 | 0.48× |
| Pays de la Loire | 179,220 | 0.55× |
| Grand Est | 170,929 | 0.36× |
| Brittany | 127,587 | 0.44× |
| Normandy | 111,528 | 0.39× |
| Centre-Val de Loire | 105,068 | 0.47× |
| Bourgogne-Franche-Comté | 74,129 | 0.31× |
| Corsica | 26,603 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discount stores | 1.53× | Shopping |
| House | 1.52× | Home & Garden |
| Ryanair | 1.98× | Travel & Leisure |
| Hotels | 1.57× | Travel & Leisure |
| EasyJet | 1.89× | Travel & Leisure |
| Air France | 1.68× | Travel & Leisure |
| Airbnb | 1.66× | Travel & Leisure |
| Refrigerator | 3× | Home & Garden |
| Real estate | 1.54× | Business & Career |
| Departments of France | 1.63× | Politics & Society |
| Holiday | 1.68× | Travel & Leisure |
| Recreation | 1.55× | Travel & Leisure |
| Vacations | 1.57× | Travel & Leisure |
| Spas | 1.5× | Beauty & Wellness |
| Agriculture | 1.51× | Business & Career |
| Apartment | 1.74× | Business & Career |
| Road | 1.77× | Travel & Leisure |
| Water | 1.57× | Food & Beverages |
| Employment | 1.52× | Business & Career |
| Coupons | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.74 |
| Travelling | THRILL | 2.45 |
| Design Affinity | PREMIUM | 1.54 |
| Mindfulness | BALANCE | 1.5 |
| Quality Awareness | PREMIUM | 1.46 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
See Lodging audiences in other countries
More Travel type audiences in France
- Hotels (15,556,082)
- Camping (12,059,291)
- Beaches (9,660,195)
- Theme parks (6,596,345)
- Air travel (6,056,567)
Frequently asked questions
How many fans does Lodging have in France?
Lodging has an estimated audience of 5,895,836 people in France, concentrated in Hauts-de-France and Île-de-France.
What is the gender split and age of Lodging fans?
60.6% of Lodging fans are female, 39.4% are male, with an average age of 46.9 years.
Which brands do Lodging fans like most?
Lodging fans show strongest brand affinity for Discount stores (1.53×), House (1.52×), and Ryanair (1.98×) over the country average.
Where do Lodging fans live in France?
Lodging fans in France are most concentrated in Hauts-de-France (reach 3,421,595), Île-de-France (reach 741,293), and Auvergne-Rhône-Alpes (reach 381,841). These three regions account for the largest share of the active audience.
What other brands do Lodging fans also like?
Beyond Lodging itself, the audience over-indexes on House (1.52×), Ryanair (1.98×), Hotels (1.57×), and EasyJet (1.89×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.