A data profile of the people who buy, follow and care about Lodging in France — modelled from more than twelve digital signal sources. Lodging has an estimated audience of 5,895,836 people in France.
The average Lodging fan in France is 46.9 years old, more female, and lives primarily in Hauts-de-France.
The audience is concentrated in Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Discount stores, House, Ryanair, with strongest over-indexing on Discount stores (1.53× the country average).
Demographically, the Lodging audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Travelling, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Lodging fan in France is more female, around 46.9 years old, with strong Travelling tendencies and a notable affinity for Discount stores.
The key figures that characterise the Lodging profile in France.
60.6% are female, 39.4% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 46.9 |
| Estimated audience size | 5,895,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Lodging audience comes from France.
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
Where the Lodging audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~3M | 6.26× | |
| 02 | Corsica | ~30K | 0.99× | |
| 03 | Bourgogne-Franche-Comté | ~200K | 0.84× | |
| 04 | Centre-Val de Loire | ~200K | 0.84× | |
| 05 | Provence-Alpes-Côte d'Azur | ~400K | 0.82× | |
| 06 | Normandy | ~200K | 0.81× | |
| 07 | Pays de la Loire | ~300K | 0.79× | |
| 08 | Brittany | ~200K | 0.78× | |
| 09 | Île-de-France | ~800K | 0.75× | |
| 10 | Occitanie | ~400K | 0.74× | |
| 11 | Grand Est | ~300K | 0.73× | |
| 12 | Nouvelle-Aquitaine | ~400K | 0.72× | |
| 13 | Auvergne-Rhône-Alpes | ~500K | 0.70× |
The strongest cross-interests of the Lodging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigerator | Home & Garden | 3.00× | ||
| 02 | Ryanair | Travel & Leisure | 1.98× | ||
| 03 | EasyJet | Travel & Leisure | 1.89× | ||
| 04 | Road | Travel & Leisure | 1.77× | ||
| 05 | Apartment | Business & Career | 1.74× | ||
| 06 | Air France | Travel & Leisure | 1.68× | ||
| 07 | Holiday | Travel & Leisure | 1.68× | ||
| 08 | Airbnb | Travel & Leisure | 1.66× | ||
| 09 | Departments of France | Politics & Society | 1.63× | ||
| 10 | Hotels | Travel & Leisure | 1.57× | ||
| 11 | Vacations | Travel & Leisure | 1.57× | ||
| 12 | Water | Food & Beverages | 1.57× | ||
| 13 | Recreation | Travel & Leisure | 1.55× | ||
| 14 | Real estate | Business & Career | 1.54× | ||
| 15 | Discount stores | Shopping | 1.53× | ||
| 16 | House | Home & Garden | 1.52× | ||
| 17 | Employment | Business & Career | 1.52× | ||
| 18 | Agriculture | Business & Career | 1.51× | ||
| 19 | Patrick Bruel | Music & Radio | 1.50× | ||
| 20 | Spas | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.45× | |
| Community Orientation | OPEN | 1.42× | |
| Price Sensitivity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Patriotism | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 0.99× |
Lodging has an estimated audience of 5,895,836 people in France, concentrated in Hauts-de-France and Île-de-France.
60.6% of Lodging fans are female, 39.4% are male, with an average age of 46.9 years.
Lodging fans show strongest brand affinity for Discount stores (1.53×), House (1.52×), and Ryanair (1.98×) over the country average.
Lodging fans in France are most concentrated in Hauts-de-France (reach ~3M), Île-de-France (reach ~800K), and Auvergne-Rhône-Alpes (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Lodging itself, the audience over-indexes on House (1.52×), Ryanair (1.98×), Hotels (1.57×), and EasyJet (1.89×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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