Departments of France Audience in France
Departments of France has an estimated audience of 11,649,673 people in France. 55.9% are female, 44.1% are male, average age 43.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Broadcasting of sports events.
The average Departments of France fan in France is 43.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (274.39× the country average). Demographically, the Departments of France audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Departments of France fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 43.0 |
| Estimated audience size | 11,649,673 |
Audience persona
The typical Departments of France fan in France is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
Departments of France fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~2M | 0.91× |
| Auvergne-Rhône-Alpes | ~1.5M | 1.07× |
| Nouvelle-Aquitaine | ~1M | 1.22× |
| Occitanie | ~1M | 1.06× |
| Hauts-de-France | ~1M | 0.94× |
| Grand Est | ~900K | 0.97× |
| Pays de la Loire | ~800K | 1.16× |
| Provence-Alpes-Côte d'Azur | ~700K | 0.84× |
| Brittany | ~600K | 1.02× |
| Normandy | ~600K | 1.01× |
| Centre-Val de Loire | ~500K | 1.22× |
| Bourgogne-Franche-Comté | ~500K | 1.09× |
| Corsica | ~30K | 0.52× |
Top brand affinities of Departments of France fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 274.39× | Kids & Family |
| Christmas Gift | 52.19× | Kids & Family |
| Kitchen garden | 22.96× | Home & Garden |
| Christmas tree | 31.32× | Kids & Family |
| Broadcasting of sports events | 20.88× | Movies & TV |
| Zoom lens | 18.46× | Technology & Electronics |
| Dentistry | 15.69× | Business & Career |
| Hormone | 15.85× | Health |
| Breast Cancer awareness | 18.24× | Health |
| Selfridges | 279.7× | Shopping |
| Real property | 3.01× | Home & Garden |
| Girl power | 12.34× | Politics & Society |
| Sustainable products | 8.76× | Politics & Society |
| Single-lens reflex camera | 10.75× | Technology & Electronics |
| Improvisation | 5.21× | Music & Radio |
| Burnout (psychology) | 8.95× | Health |
| Psoriasis Awareness | 7.86× | Health |
| Kitchen | 1.86× | Home & Garden |
| Western Union | 2.76× | Business & Career |
| Google Maps | 1.72× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.86 |
| Patriotism | CONSERVATISM | 1.27 |
| Quality Awareness | PREMIUM | 1.21 |
| Convenience Orientation | PREMIUM | 1.16 |
| Spirituality | BALANCE | 1.11 |
| Individualism | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 36.5% |
| United States | 8.2% |
| Vietnam | 7.4% |
See Departments of France audiences in other countries
- Departments of France — Germany
- Departments of France — United States
- Departments of France — United Kingdom
- Departments of France — Italy
- Departments of France — Spain
- Departments of France — Brazil
- Departments of France — Japan
- Departments of France — South Korea
- Departments of France — India
- Departments of France — Canada
- Departments of France — Mexico
More Politics & Society audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Departments of France have in France?
Departments of France has an estimated audience of 11,649,673 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Departments of France fans?
55.9% of Departments of France fans are female, 44.1% are male, with an average age of 43.0 years.
Which brands do Departments of France fans like most?
Departments of France fans show strongest brand affinity for Love & Sex (274.39×), Christmas Gift (52.19×), and Kitchen garden (22.96×) over the country average.
Where do Departments of France fans live in France?
Departments of France fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Departments of France fans also like?
Beyond Departments of France itself, the audience over-indexes on Christmas Gift (52.19×), Kitchen garden (22.96×), Christmas tree (31.32×), and Broadcasting of sports events (20.88×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Departments of France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.