A data profile of the people who buy, follow and care about Departments of France in France — modelled from more than twelve digital signal sources. Departments of France has an estimated audience of 11,649,673 people in France.
The average Departments of France fan in France is 43.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (274.39× the country average).
Demographically, the Departments of France audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Departments of France fan in France is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Departments of France profile in France.
55.9% are female, 44.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 43.0 |
| Estimated audience size | 11,649,673 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Departments of France audience comes from France.
| Country | Share |
|---|---|
| France | 36.5% |
| United States | 8.2% |
| Vietnam | 7.4% |
Where the Departments of France audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~1M | 1.22× | |
| 02 | Centre-Val de Loire | ~500K | 1.22× | |
| 03 | Pays de la Loire | ~800K | 1.16× | |
| 04 | Bourgogne-Franche-Comté | ~500K | 1.09× | |
| 05 | Auvergne-Rhône-Alpes | ~1.5M | 1.07× | |
| 06 | Occitanie | ~1M | 1.06× | |
| 07 | Brittany | ~600K | 1.02× | |
| 08 | Normandy | ~600K | 1.01× | |
| 09 | Grand Est | ~900K | 0.97× | |
| 10 | Hauts-de-France | ~1M | 0.94× | |
| 11 | Île-de-France | ~2M | 0.91× | |
| 12 | Provence-Alpes-Côte d'Azur | ~700K | 0.84× | |
| 13 | Corsica | ~30K | 0.52× |
The strongest cross-interests of the Departments of France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 279.70× | ||
| 02 | Love & Sex | Kids & Family | 274.39× | ||
| 03 | Christmas Gift | Kids & Family | 52.19× | ||
| 04 | Christmas tree | Kids & Family | 31.32× | ||
| 05 | Kitchen garden | Home & Garden | 22.96× | ||
| 06 | Broadcasting of sports events | Movies & TV | 20.88× | ||
| 07 | Zoom lens | Technology & Electronics | 18.46× | ||
| 08 | Breast Cancer awareness | Health | 18.24× | ||
| 09 | Hormone | Health | 15.85× | ||
| 10 | Dentistry | Business & Career | 15.69× | ||
| 11 | Girl power | Politics & Society | 12.34× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 10.75× | ||
| 13 | Burnout (psychology) | Health | 8.95× | ||
| 14 | Sustainable products | Politics & Society | 8.76× | ||
| 15 | Psoriasis Awareness | Health | 7.86× | ||
| 16 | Improvisation | Music & Radio | 5.21× | ||
| 17 | Real property | Home & Garden | 3.01× | ||
| 18 | Western Union | Business & Career | 2.76× | ||
| 19 | Kitchen | Home & Garden | 1.86× | ||
| 20 | Google Maps | Internet & Social Media | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.86× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Career Orientation | POWER | 0.89× |
Departments of France has an estimated audience of 11,649,673 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.9% of Departments of France fans are female, 44.1% are male, with an average age of 43.0 years.
Departments of France fans show strongest brand affinity for Love & Sex (274.39×), Christmas Gift (52.19×), and Kitchen garden (22.96×) over the country average.
Departments of France fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Departments of France itself, the audience over-indexes on Christmas Gift (52.19×), Kitchen garden (22.96×), Christmas tree (31.32×), and Broadcasting of sports events (20.88×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Departments of France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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