A data profile of the people who buy, follow and care about Google Maps in France — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 10,914,842 people in France.
The average Google Maps fan in France is 45.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Google Drive, GeoGuessr, Mobile device, with strongest over-indexing on Google Drive (9.28× the country average).
Demographically, the Google Maps audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Google Maps fan in France is balanced, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.
The key figures that characterise the Google Maps profile in France.
54.6% are female, 45.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 45.2 |
| Estimated audience size | 10,914,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Google Maps audience comes from France.
| Country | Share |
|---|---|
| China | 16.3% |
| United States | 10.5% |
| Japan | 2.9% |
Where the Google Maps audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~800K | 1.27× | |
| 02 | Île-de-France | ~2.5M | 1.18× | |
| 03 | Brittany | ~600K | 1.16× | |
| 04 | Auvergne-Rhône-Alpes | ~1.5M | 1.09× | |
| 05 | Nouvelle-Aquitaine | ~1M | 1.06× | |
| 06 | Occitanie | ~900K | 1.00× | |
| 07 | Grand Est | ~900K | 1.00× | |
| 08 | Normandy | ~500K | 0.97× | |
| 09 | Centre-Val de Loire | ~400K | 0.96× | |
| 10 | Provence-Alpes-Côte d'Azur | ~800K | 0.93× | |
| 11 | Bourgogne-Franche-Comté | ~400K | 0.92× | |
| 12 | Hauts-de-France | ~900K | 0.89× | |
| 13 | Corsica | ~30K | 0.55× |
The strongest cross-interests of the Google Maps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Noise-cancelling headphones | Technology & Electronics | 27.64× | ||
| 02 | Wireless speakers | Technology & Electronics | 14.54× | ||
| 03 | Web hosting | Business & Career | 13.94× | ||
| 04 | GeoGuessr | Internet & Social Media | 13.60× | ||
| 05 | Wearable technology | Technology & Electronics | 13.50× | ||
| 06 | Email marketing | Business & Career | 11.55× | ||
| 07 | Apple Store | Shopping | 11.45× | ||
| 08 | Google Drive | Technology & Electronics | 9.28× | ||
| 09 | Bluetooth | Technology & Electronics | 8.46× | ||
| 10 | ICloud | Technology & Electronics | 8.35× | ||
| 11 | Smartwatch | Technology & Electronics | 8.07× | ||
| 12 | Digital television | Movies & TV | 6.96× | ||
| 13 | Mobile device | Technology & Electronics | 6.41× | ||
| 14 | Snapchat | Internet & Social Media | 6.36× | ||
| 15 | Mappy | Internet & Social Media | 5.38× | ||
| 16 | TCL | Technology & Electronics | 5.37× | ||
| 17 | Gmail | Internet & Social Media | 4.97× | ||
| 18 | Android (operating system) | Technology & Electronics | 4.47× | ||
| 19 | Mobile game | Games | 4.17× | ||
| 20 | X | Internet & Social Media | 3.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.12× | |
| Early Adopter Mentality | POWER | 3.00× | |
| Social Media Usage | JOY | 2.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Individualism | JOY | 0.74× | |
| Family Orientation | CONSERVATISM | 0.78× |
Google Maps has an estimated audience of 10,914,842 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.6% of Google Maps fans are female, 45.4% are male, with an average age of 45.2 years.
Google Maps fans show strongest brand affinity for Google Drive (9.28×), GeoGuessr (13.6×), and Mobile device (6.41×) over the country average.
Google Maps fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Google Maps itself, the audience over-indexes on GeoGuessr (13.6×), Mobile device (6.41×), ICloud (8.35×), and Snapchat (6.36×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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