Google Maps Audience in France
Google Maps has an estimated audience of 10,914,842 people in France. 54.6% are female, 45.4% are male, average age 45.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Google Drive, GeoGuessr, Mobile device, Snapchat, ICloud.
The average Google Maps fan in France is 45.2 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Google Drive, GeoGuessr, Mobile device, with strongest over-indexing on Google Drive (9.28× the country average). Demographically, the Google Maps audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Maps fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 45.2 |
| Estimated audience size | 10,914,842 |
Audience persona
The typical Google Maps fan in France is balanced, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Google Drive.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,308,575 | 1.18× |
| Auvergne-Rhône-Alpes | 1,400,181 | 1.09× |
| Nouvelle-Aquitaine | 1,020,504 | 1.06× |
| Occitanie | 941,296 | 1× |
| Grand Est | 881,923 | 1× |
| Hauts-de-France | 859,794 | 0.9× |
| Pays de la Loire | 773,078 | 1.28× |
| Provence-Alpes-Côte d'Azur | 753,302 | 0.93× |
| Brittany | 620,203 | 1.16× |
| Normandy | 513,033 | 0.97× |
| Bourgogne-Franche-Comté | 407,520 | 0.92× |
| Centre-Val de Loire | 395,943 | 0.96× |
| Corsica | 29,908 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 9.28× | Technology & Electronics |
| GeoGuessr | 13.6× | Internet & Social Media |
| Mobile device | 6.41× | Technology & Electronics |
| Snapchat | 6.36× | Internet & Social Media |
| ICloud | 8.35× | Technology & Electronics |
| Noise-cancelling headphones | 27.64× | Technology & Electronics |
| Android (operating system) | 4.47× | Technology & Electronics |
| Apple Store | 11.45× | Shopping |
| Digital television | 6.96× | Movies & TV |
| Mappy | 5.38× | Internet & Social Media |
| Wearable technology | 13.5× | Technology & Electronics |
| X | 3.57× | Internet & Social Media |
| Web hosting | 13.94× | Business & Career |
| Wireless speakers | 14.54× | Technology & Electronics |
| Bluetooth | 8.46× | Technology & Electronics |
| Email marketing | 11.55× | Business & Career |
| Mobile game | 4.17× | Games |
| Smartwatch | 8.07× | Technology & Electronics |
| Gmail | 4.97× | Internet & Social Media |
| Office 365 | 6.24× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.65 |
| Early Adopter Mentality | POWER | 1.48 |
| Patriotism | CONSERVATISM | 1.4 |
| Need for Security | CONSERVATISM | 1.36 |
| Mindfulness | BALANCE | 1.31 |
| Urban Lifestyle | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.5% |
| United States | 10.6% |
| Japan | 2.9% |
See Google Maps audiences in other countries
More Internet & Social Media audiences in France
- Ouest France (31,177,608)
- Instagram (21,937,231)
- YouTube (20,956,662)
- TikTok (20,881,985)
- Le Monde (15,672,120)
Frequently asked questions
How many fans does Google Maps have in France?
Google Maps has an estimated audience of 10,914,842 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Google Maps fans?
54.6% of Google Maps fans are female, 45.4% are male, with an average age of 45.2 years.
Which brands do Google Maps fans like most?
Google Maps fans show strongest brand affinity for Google Drive (9.28×), GeoGuessr (13.6×), and Mobile device (6.41×) over the country average.
Where do Google Maps fans live in France?
Google Maps fans in France are most concentrated in Île-de-France (reach 2,308,575), Auvergne-Rhône-Alpes (reach 1,400,181), and Nouvelle-Aquitaine (reach 1,020,504). These three regions account for the largest share of the active audience.
What other brands do Google Maps fans also like?
Beyond Google Maps itself, the audience over-indexes on GeoGuessr (13.6×), Mobile device (6.41×), Snapchat (6.36×), and ICloud (8.35×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.