Mappy Audience in France
Mappy has an estimated audience of 7,667,742 people in France. 38.4% are female, 61.6% are male, average age 39.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Wes Anderson, BNP Paribas, Google Maps, Apartment, Love & Sex.
The average Mappy fan in France is 39.4 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Wes Anderson, BNP Paribas, Google Maps, with strongest over-indexing on Wes Anderson (53.64× the country average). Demographically, the Mappy audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Audience demographics of Mappy
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 39.4 |
| Estimated audience size | 7,667,742 |
Audience persona
The typical Mappy fan in France is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Wes Anderson.
Mappy fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1M | 0.89× |
| Auvergne-Rhône-Alpes | ~1M | 1.14× |
| Occitanie | ~700K | 1.13× |
| Nouvelle-Aquitaine | ~700K | 1.1× |
| Hauts-de-France | ~700K | 1.09× |
| Grand Est | ~600K | 0.91× |
| Provence-Alpes-Côte d'Azur | ~500K | 0.93× |
| Pays de la Loire | ~500K | 1.16× |
| Normandy | ~400K | 1.12× |
| Brittany | ~400K | 0.99× |
| Centre-Val de Loire | ~300K | 1.18× |
| Bourgogne-Franche-Comté | ~300K | 1.06× |
| Corsica | ~10K | 0.33× |
Top brand affinities of Mappy fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wes Anderson | 53.64× | Movies & TV |
| BNP Paribas | 9.75× | Business & Career |
| Google Maps | 5.38× | Internet & Social Media |
| Apartment | 4.31× | Business & Career |
| Love & Sex | 9.75× | Kids & Family |
| Ouest France | 2× | News |
| Christmas Gift | 9.75× | Kids & Family |
| Residential area | 8× | Home & Garden |
| Property finder | 5.91× | Home & Garden |
| Christmas tree | 9.31× | Kids & Family |
| Willem Dafoe | 9.39× | Movies & TV |
| Personal finance | 1.96× | Business & Career |
| Kitchen garden | 4.65× | Home & Garden |
| Physical fitness | 1.53× | Sports |
| Paris | 1.64× | Travel & Leisure |
| Cosmetics | 1.53× | Beauty & Wellness |
| Rami Malek | 8.31× | Movies & TV |
| Eiffel Tower | 5.67× | Travel & Leisure |
| Sustainable products | 5.77× | Politics & Society |
| Ouest-France | 1.69× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.7 |
| Travelling | THRILL | 2.17 |
| Career Orientation | POWER | 1.95 |
| Mindfulness | BALANCE | 1.87 |
| Quality Awareness | PREMIUM | 1.79 |
| Design Affinity | PREMIUM | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 87.4% |
| United States | 1.8% |
| Spain | 1.7% |
See Mappy audiences in other countries
More Internet & Social Media audiences in France
- Ouest France (31,177,608)
- Instagram (21,937,231)
- YouTube (20,956,662)
- TikTok (20,881,985)
- Le Monde (15,672,120)
Frequently asked questions
How many fans does Mappy have in France?
Mappy has an estimated audience of 7,667,742 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Mappy fans?
38.4% of Mappy fans are female, 61.6% are male, with an average age of 39.4 years.
Which brands do Mappy fans like most?
Mappy fans show strongest brand affinity for Wes Anderson (53.64×), BNP Paribas (9.75×), and Google Maps (5.38×) over the country average.
Where do Mappy fans live in France?
Mappy fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~1M), and Occitanie (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Mappy fans also like?
Beyond Mappy itself, the audience over-indexes on BNP Paribas (9.75×), Google Maps (5.38×), Apartment (4.31×), and Love & Sex (9.75×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Mappy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.