A data profile of the people who buy, follow and care about Mappy in France — modelled from more than twelve digital signal sources. Mappy has an estimated audience of 7,667,742 people in France.
The average Mappy fan in France is 39.4 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Wes Anderson, BNP Paribas, Google Maps, with strongest over-indexing on Wes Anderson (53.64× the country average).
Demographically, the Mappy audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mappy fan in France is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Wes Anderson.
The key figures that characterise the Mappy profile in France.
38.4% are female, 61.6% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 39.4 |
| Estimated audience size | 7,667,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 12% | |
| 30-39 | 13% | |
| 40-49 | 28% | |
| 50+ | 20% |
of the worldwide Mappy audience comes from France.
| Country | Share |
|---|---|
| France | 87.5% |
| United States | 2.1% |
| Spain | 1.2% |
Where the Mappy audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~300K | 1.18× | |
| 02 | Pays de la Loire | ~500K | 1.16× | |
| 03 | Auvergne-Rhône-Alpes | ~1M | 1.14× | |
| 04 | Occitanie | ~700K | 1.13× | |
| 05 | Normandy | ~400K | 1.12× | |
| 06 | Nouvelle-Aquitaine | ~700K | 1.10× | |
| 07 | Hauts-de-France | ~700K | 1.09× | |
| 08 | Bourgogne-Franche-Comté | ~300K | 1.06× | |
| 09 | Brittany | ~400K | 0.99× | |
| 10 | Provence-Alpes-Côte d'Azur | ~500K | 0.93× | |
| 11 | Grand Est | ~600K | 0.91× | |
| 12 | Île-de-France | ~1M | 0.89× | |
| 13 | Corsica | ~10K | 0.33× |
The strongest cross-interests of the Mappy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wes Anderson | Movies & TV | 53.64× | ||
| 02 | BNP Paribas | Business & Career | 9.75× | ||
| 03 | Love & Sex | Kids & Family | 9.75× | ||
| 04 | Christmas Gift | Kids & Family | 9.75× | ||
| 05 | Willem Dafoe | Movies & TV | 9.39× | ||
| 06 | Christmas tree | Kids & Family | 9.31× | ||
| 07 | Rami Malek | Movies & TV | 8.31× | ||
| 08 | Residential area | Home & Garden | 8.00× | ||
| 09 | Property finder | Home & Garden | 5.91× | ||
| 10 | Sustainable products | Politics & Society | 5.77× | ||
| 11 | Eiffel Tower | Travel & Leisure | 5.67× | ||
| 12 | Zoe Saldana | Movies & TV | 5.40× | ||
| 13 | Google Maps | Internet & Social Media | 5.38× | ||
| 14 | Kitchen garden | Home & Garden | 4.65× | ||
| 15 | Apartment | Business & Career | 4.31× | ||
| 16 | Ouest France | News | 2.00× | ||
| 17 | Personal finance | Business & Career | 1.96× | ||
| 18 | Paris | Travel & Leisure | 1.64× | ||
| 19 | Physical fitness | Sports | 1.53× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.70× | |
| Travelling | THRILL | 2.17× | |
| Career Orientation | POWER | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Pet Ownership | JOY | 0.94× | |
| DIY Mentality | THRILL | 0.99× |
Mappy has an estimated audience of 7,667,742 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
38.4% of Mappy fans are female, 61.6% are male, with an average age of 39.4 years.
Mappy fans show strongest brand affinity for Wes Anderson (53.64×), BNP Paribas (9.75×), and Google Maps (5.38×) over the country average.
Mappy fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~1M), and Occitanie (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Mappy itself, the audience over-indexes on BNP Paribas (9.75×), Google Maps (5.38×), Apartment (4.31×), and Love & Sex (9.75×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mappy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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