A data profile of the people who buy, follow and care about Paris in France — modelled from more than twelve digital signal sources. Paris has an estimated audience of 17,040,200 people in France.
The average Paris fan in France is 41.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Mappy, Le Bon Marché, Mr. Bricolage, with strongest over-indexing on Mappy (1.64× the country average).
Demographically, the Paris audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Paris fan in France is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Mappy.
The key figures that characterise the Paris profile in France.
56.1% are female, 43.9% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 41.2 |
| Estimated audience size | 17,040,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Paris audience comes from France.
| Country | Share |
|---|---|
| France | 14.2% |
| United States | 11.9% |
| United Kingdom | 6.2% |
Where the Paris audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~7M | 2.34× | |
| 02 | Centre-Val de Loire | ~700K | 1.04× | |
| 03 | Hauts-de-France | ~1.5M | 1.00× | |
| 04 | Normandy | ~800K | 0.96× | |
| 05 | Grand Est | ~1.5M | 0.94× | |
| 06 | Brittany | ~700K | 0.90× | |
| 07 | Bourgogne-Franche-Comté | ~600K | 0.90× | |
| 08 | Auvergne-Rhône-Alpes | ~2M | 0.89× | |
| 09 | Pays de la Loire | ~800K | 0.88× | |
| 10 | Nouvelle-Aquitaine | ~1.5M | 0.87× | |
| 11 | Provence-Alpes-Côte d'Azur | ~1M | 0.86× | |
| 12 | Occitanie | ~1M | 0.84× | |
| 13 | Corsica | ~50K | 0.58× |
The strongest cross-interests of the Paris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christine Lagarde | Politics & Society | 1.88× | ||
| 02 | Flywheel | Home & Garden | 1.86× | ||
| 03 | POV (TV series) | Movies & TV | 1.83× | ||
| 04 | Seven (Korean singer) | Music & Radio | 1.83× | ||
| 05 | Wildlife trade | Politics & Society | 1.80× | ||
| 06 | Golshifteh Farahani | Movies & TV | 1.75× | ||
| 07 | Claudie Pierlot | Fashion & Accessoires | 1.72× | ||
| 08 | Mr. Bricolage | Shopping | 1.69× | ||
| 09 | Person of Interest (TV series) | Movies & TV | 1.69× | ||
| 10 | Isabel Marant | Fashion & Accessoires | 1.68× | ||
| 11 | Jimmy Cliff | Music & Radio | 1.67× | ||
| 12 | Comptoir des Cotonniers | Fashion & Accessoires | 1.65× | ||
| 13 | La Vie Claire | Food & Beverages | 1.65× | ||
| 14 | Mappy | Internet & Social Media | 1.64× | ||
| 15 | Catherine O'Hara | Movies & TV | 1.64× | ||
| 16 | Bonnie Tyler | Music & Radio | 1.60× | ||
| 17 | Le Bon Marché | Shopping | 1.58× | ||
| 18 | Pimkie | Shopping | 1.58× | ||
| 19 | Oblivion (2013 film) | Movies & TV | 1.57× | ||
| 20 | Galeries Lafayette | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.06× | |
| DIY Mentality | THRILL | 1.02× | |
| Price Sensitivity | PREMIUM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.61× | |
| Community Orientation | OPEN | 0.63× | |
| Indulgence | JOY | 0.69× |
Paris has an estimated audience of 17,040,200 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
56.1% of Paris fans are female, 43.9% are male, with an average age of 41.2 years.
Paris fans show strongest brand affinity for Mappy (1.64×), Le Bon Marché (1.58×), and Mr. Bricolage (1.69×) over the country average.
Paris fans in France are most concentrated in Île-de-France (reach ~7M), Auvergne-Rhône-Alpes (reach ~2M), and Hauts-de-France (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Paris itself, the audience over-indexes on Le Bon Marché (1.58×), Mr. Bricolage (1.69×), Comptoir des Cotonniers (1.65×), and Claudie Pierlot (1.72×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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