Paris Audience in France
Paris has an estimated audience of 17,040,200 people in France. 56.1% are female, 43.9% are male, average age 41.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Mappy, Mr. Bricolage, Le Bon Marché, Comptoir des Cotonniers, Claudie Pierlot.
The average Paris fan in France is 41.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Mappy, Mr. Bricolage, Le Bon Marché, with strongest over-indexing on Mappy (1.64× the country average). Demographically, the Paris audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Paris fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 41.2 |
| Estimated audience size | 17,040,200 |
Audience persona
The typical Paris fan in France is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Mappy.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 7,138,246 | 2.34× |
| Auvergne-Rhône-Alpes | 1,785,072 | 0.89× |
| Hauts-de-France | 1,507,926 | 1.01× |
| Nouvelle-Aquitaine | 1,304,123 | 0.87× |
| Grand Est | 1,300,583 | 0.94× |
| Occitanie | 1,237,827 | 0.84× |
| Provence-Alpes-Côte d'Azur | 1,087,363 | 0.86× |
| Pays de la Loire | 834,834 | 0.88× |
| Normandy | 797,137 | 0.96× |
| Brittany | 745,240 | 0.9× |
| Centre-Val de Loire | 666,913 | 1.04× |
| Bourgogne-Franche-Comté | 617,128 | 0.9× |
| Corsica | 48,749 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mappy | 1.64× | Internet & Social Media |
| Mr. Bricolage | 1.69× | Shopping |
| Le Bon Marché | 1.58× | Shopping |
| Comptoir des Cotonniers | 1.65× | Fashion & Accessoires |
| Claudie Pierlot | 1.72× | Fashion & Accessoires |
| Isabel Marant | 1.68× | Fashion & Accessoires |
| Pimkie | 1.58× | Shopping |
| POV (TV series) | 1.83× | Movies & TV |
| Galeries Lafayette | 1.55× | Shopping |
| La Vie Claire | 1.65× | Food & Beverages |
| Jimmy Cliff | 1.67× | Music & Radio |
| Seven (Korean singer) | 1.83× | Music & Radio |
| Catherine O'Hara | 1.64× | Movies & TV |
| Christine Lagarde | 1.88× | Politics & Society |
| Oblivion (2013 film) | 1.57× | Movies & TV |
| Mélanie Laurent | 1.85× | Movies & TV |
| Fran Drescher | 1.75× | Movies & TV |
| Flywheel | 1.86× | Home & Garden |
| Wildlife trade | 1.8× | Politics & Society |
| Green Lantern | 1.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 10.82 |
| Mindfulness | BALANCE | 1.88 |
| Community Orientation | OPEN | 1.67 |
| Indulgence | JOY | 1.59 |
| Design Affinity | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 14.2% |
| United States | 11.9% |
| United Kingdom | 6.3% |
See Paris audiences in other countries
More City audiences in France
- City of London (10,261,433)
- Bordeaux (7,284,139)
- Como (6,909,632)
- Lyon (6,598,184)
- Marseille (6,589,678)
Frequently asked questions
How many fans does Paris have in France?
Paris has an estimated audience of 17,040,200 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Paris fans?
56.1% of Paris fans are female, 43.9% are male, with an average age of 41.2 years.
Which brands do Paris fans like most?
Paris fans show strongest brand affinity for Mappy (1.64×), Mr. Bricolage (1.69×), and Le Bon Marché (1.58×) over the country average.
Where do Paris fans live in France?
Paris fans in France are most concentrated in Île-de-France (reach 7,138,246), Auvergne-Rhône-Alpes (reach 1,785,072), and Hauts-de-France (reach 1,507,926). These three regions account for the largest share of the active audience.
What other brands do Paris fans also like?
Beyond Paris itself, the audience over-indexes on Mr. Bricolage (1.69×), Le Bon Marché (1.58×), Comptoir des Cotonniers (1.65×), and Claudie Pierlot (1.72×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.