A data profile of the people who buy, follow and care about Paris in Italy — modelled from more than twelve digital signal sources. Paris has an estimated audience of 6,505,891 people in Italy.
The average Paris fan in Italy is 38.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Summer vacation, Ligue 1, Fashion show, with strongest over-indexing on Summer vacation (2.07× the country average).
Demographically, the Paris audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Travelling, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Paris fan in Italy is more female, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Summer vacation.
The key figures that characterise the Paris profile in Italy.
63.1% are female, 36.9% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 38.3 |
| Estimated audience size | 6,505,891 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Paris audience comes from Italy.
| Country | Share |
|---|---|
| France | 14.2% |
| United States | 11.9% |
| United Kingdom | 6.2% |
Where the Paris audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 2.17× | |
| 02 | Lazio | ~1M | 1.48× | |
| 03 | Tuscany | ~600K | 1.46× | |
| 04 | Lombardy | ~1.5M | 1.38× | |
| 05 | Liguria | ~200K | 1.14× | |
| 06 | Veneto | ~600K | 1.12× | |
| 07 | Piedmont | ~500K | 1.07× | |
| 08 | Emilia-Romagna | ~500K | 0.99× | |
| 09 | Friuli-Venezia Giulia | ~100K | 0.96× | |
| 10 | Aosta Valley | ~20K | 0.96× | |
| 11 | Campania | ~700K | 0.92× | |
| 12 | Sicilia | ~500K | 0.87× | |
| 13 | Umbria | ~90K | 0.81× | |
| 14 | Marche | ~100K | 0.80× | |
| 15 | Puglia | ~400K | 0.79× | |
| 16 | Basilicata | ~40K | 0.72× | |
| 17 | Calabria | ~100K | 0.71× | |
| 18 | Sardinia | ~100K | 0.71× | |
| 19 | Abruzzo | ~100K | 0.71× | |
| 20 | Molise | ~20K | 0.71× |
The strongest cross-interests of the Paris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 2.24× | ||
| 02 | Summer vacation | Travel & Leisure | 2.07× | ||
| 03 | Sidi | Sports | 1.98× | ||
| 04 | Trivago | Travel & Leisure | 1.84× | ||
| 05 | Lip gloss | Beauty & Wellness | 1.84× | ||
| 06 | Videography | Internet & Social Media | 1.80× | ||
| 07 | Sofascore | Sports | 1.78× | ||
| 08 | Manchester City F.C. | Sports | 1.71× | ||
| 09 | Outdoor Photographer | Arts & Culture | 1.71× | ||
| 10 | Hair iron | Beauty & Wellness | 1.70× | ||
| 11 | Drinking | Food & Beverages | 1.67× | ||
| 12 | Fashion show | Fashion & Accessoires | 1.61× | ||
| 13 | Moda Feminina | Fashion & Accessoires | 1.59× | ||
| 14 | Art exhibition | Arts & Culture | 1.58× | ||
| 15 | Web development | Business & Career | 1.55× | ||
| 16 | Retro style | Fashion & Accessoires | 1.54× | ||
| 17 | Wildlife photography | Technology & Electronics | 1.53× | ||
| 18 | Fine-art photography | Technology & Electronics | 1.51× | ||
| 19 | Hair straightening | Beauty & Wellness | 1.51× | ||
| 20 | Bundesliga | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.20× | |
| Individualism | JOY | 1.19× | |
| Mindfulness | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Convenience Orientation | PREMIUM | 0.82× |
Paris has an estimated audience of 6,505,891 people in Italy, concentrated in Lombardy and Lazio.
63.1% of Paris fans are female, 36.9% are male, with an average age of 38.3 years.
Paris fans show strongest brand affinity for Summer vacation (2.07×), Ligue 1 (2.24×), and Fashion show (1.61×) over the country average.
Paris fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Paris itself, the audience over-indexes on Ligue 1 (2.24×), Fashion show (1.61×), Trivago (1.84×), and Drinking (1.67×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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