A data profile of the people who buy, follow and care about Sidi in Italy — modelled from more than twelve digital signal sources. Sidi has an estimated audience of 4,971,673 people in Italy.
The average Sidi fan in Italy is 45.8 years old, more male, and lives primarily in Campania.
The audience is concentrated in Campania, Sicilia, Lombardy.
Top brand affinities include Knight Rider (1982 TV series), Giacomo Agostini, Airbag, with strongest over-indexing on Knight Rider (1982 TV series) (45.01× the country average).
Demographically, the Sidi audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sidi fan in Italy is more male, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for Knight Rider (1982 TV series).
The key figures that characterise the Sidi profile in Italy.
17.6% are female, 82.4% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 17.6% |
| Male | 82.4% |
| Average age | 45.8 |
| Estimated audience size | 4,971,673 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Sidi audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 83.7% |
| Mexico | 3.8% |
| Kuwait | 1.2% |
Where the Sidi audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~800K | 1.99× | |
| 02 | Calabria | ~300K | 1.86× | |
| 03 | Campania | ~900K | 1.72× | |
| 04 | Puglia | ~500K | 1.46× | |
| 05 | Basilicata | ~60K | 1.45× | |
| 06 | Umbria | ~90K | 1.15× | |
| 07 | Marche | ~100K | 1.14× | |
| 08 | Abruzzo | ~100K | 1.10× | |
| 09 | Sardinia | ~100K | 1.01× | |
| 10 | Tuscany | ~300K | 0.83× | |
| 11 | Piedmont | ~300K | 0.82× | |
| 12 | Emilia-Romagna | ~300K | 0.79× | |
| 13 | Veneto | ~300K | 0.79× | |
| 14 | Liguria | ~100K | 0.79× | |
| 15 | Lazio | ~500K | 0.78× | |
| 16 | Molise | ~20K | 0.76× | |
| 17 | Friuli-Venezia Giulia | ~60K | 0.68× | |
| 18 | Lombardy | ~500K | 0.63× | |
| 19 | Aosta Valley | ~5K | 0.41× | |
| 20 | Trentino-Alto Adige/Südtirol | ~20K | 0.19× |
The strongest cross-interests of the Sidi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mazda Raceway Laguna Seca | Sports | 61.85× | ||
| 02 | Aprilia RS125 | Cars & Mobility | 50.46× | ||
| 03 | Nolan Helmets | Cars & Mobility | 47.18× | ||
| 04 | Giacomo Agostini | Sports | 46.55× | ||
| 05 | Knight Rider (1982 TV series) | Movies & TV | 45.01× | ||
| 06 | Nicky Hayden | Sports | 36.09× | ||
| 07 | Metzeler | Cars & Mobility | 33.90× | ||
| 08 | Silverstone Circuit | Sports | 27.02× | ||
| 09 | Airbag | Cars & Mobility | 25.79× | ||
| 10 | Álex Márquez | Sports | 25.24× | ||
| 11 | EICMA | Cars & Mobility | 24.74× | ||
| 12 | Yokohama | Travel & Leisure | 19.56× | ||
| 13 | Freeride | Sports | 18.59× | ||
| 14 | Alpinestars | Cars & Mobility | 17.93× | ||
| 15 | Mugello Circuit | Sports | 17.36× | ||
| 16 | Helmet | Cars & Mobility | 16.37× | ||
| 17 | Dainese | Cars & Mobility | 15.12× | ||
| 18 | Motorcycle helmet | Cars & Mobility | 7.49× | ||
| 19 | Tuttosport | Sports | 5.08× | ||
| 20 | MotoGP | Sports | 5.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 6.30× | |
| Patriotism | CONSERVATISM | 1.67× | |
| Risk Appetite | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Individualism | JOY | 0.80× | |
| Spirituality | BALANCE | 0.84× |
Sidi's target market in Italy covers an estimated 4,971,673 people, concentrated in Campania and Sicilia.
17.6% of the Sidi audience are female, 82.4% are male, with an average age of 45.8 years.
Sidi fans show strongest brand affinity for Knight Rider (1982 TV series) (45.01×), Giacomo Agostini (46.55×), and Airbag (25.79×) over the country average.
Sidi fans in Italy are most concentrated in Campania (reach ~900K), Sicilia (reach ~800K), and Lombardy (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sidi itself, the audience over-indexes on Giacomo Agostini (46.55×), Airbag (25.79×), Aprilia RS125 (50.46×), and MotoGP (5.05×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sidi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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