A data profile of the people who buy, follow and care about Tour de France in Italy — modelled from more than twelve digital signal sources. Tour de France has an estimated audience of 4,874,293 people in Italy.
The average Tour de France fan in Italy is 40.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Piedmont.
Top brand affinities include Bicycle touring, MotoGP, Motorcycle accessories, with strongest over-indexing on Bicycle touring (5.78× the country average).
Demographically, the Tour de France audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tour de France fan in Italy is more male, around 40.6 years old, with strong Individualism tendencies and a notable affinity for Bicycle touring.
The key figures that characterise the Tour de France profile in Italy.
31.3% are female, 68.7% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 40.6 |
| Estimated audience size | 4,874,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Tour de France audience comes from Italy.
| Country | Share |
|---|---|
| France | 34.3% |
| United States | 11.2% |
| Germany | 7.8% |
Where the Tour de France audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.84× | |
| 02 | Piedmont | ~600K | 1.56× | |
| 03 | Tuscany | ~500K | 1.49× | |
| 04 | Emilia-Romagna | ~600K | 1.48× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.41× | |
| 06 | Veneto | ~500K | 1.33× | |
| 07 | Liguria | ~200K | 1.25× | |
| 08 | Lombardy | ~1M | 1.22× | |
| 09 | Aosta Valley | ~10K | 1.20× | |
| 10 | Marche | ~100K | 1.01× | |
| 11 | Abruzzo | ~100K | 0.99× | |
| 12 | Sardinia | ~100K | 0.85× | |
| 13 | Umbria | ~60K | 0.80× | |
| 14 | Lazio | ~400K | 0.68× | |
| 15 | Basilicata | ~20K | 0.56× | |
| 16 | Sicilia | ~200K | 0.55× | |
| 17 | Molise | ~10K | 0.54× | |
| 18 | Puglia | ~200K | 0.52× | |
| 19 | Campania | ~300K | 0.50× | |
| 20 | Calabria | ~70K | 0.49× |
The strongest cross-interests of the Tour de France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cross-country cycling | Sports | 5.93× | ||
| 02 | Pinarello | Cars & Mobility | 5.85× | ||
| 03 | Bicycle touring | Sports | 5.78× | ||
| 04 | Cycling team | Sports | 5.76× | ||
| 05 | Road cycling | Sports | 5.75× | ||
| 06 | Bicycle wheel | Cars & Mobility | 5.37× | ||
| 07 | Road bicycle | Sports | 4.55× | ||
| 08 | Freestyle Motocross | Sports | 4.42× | ||
| 09 | Enduro motorcycle | Sports | 4.29× | ||
| 10 | Giro d'Italia | Sports | 4.20× | ||
| 11 | Motorcycle helmet | Cars & Mobility | 3.59× | ||
| 12 | Motorcycle accessories | Cars & Mobility | 3.55× | ||
| 13 | Sustainable transport | Cars & Mobility | 3.30× | ||
| 14 | Cycle sport | Sports | 3.00× | ||
| 15 | Motorcycle club | Cars & Mobility | 2.70× | ||
| 16 | Cycling | Sports | 2.32× | ||
| 17 | Motorcycle racing | Cars & Mobility | 2.19× | ||
| 18 | Motorcycle sport | Sports | 2.10× | ||
| 19 | MotoGP | Sports | 2.09× | ||
| 20 | Formula One | Sports | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.54× | |
| Travelling | THRILL | 1.36× | |
| Sports Activity | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Early Adopter Mentality | POWER | 0.67× | |
| Tradition | CONSERVATISM | 0.68× |
Tour de France has an estimated audience of 4,874,293 people in Italy, concentrated in Lombardy and Emilia-Romagna.
31.3% of Tour de France fans are female, 68.7% are male, with an average age of 40.6 years.
Tour de France fans show strongest brand affinity for Bicycle touring (5.78×), MotoGP (2.09×), and Motorcycle accessories (3.55×) over the country average.
Tour de France fans in Italy are most concentrated in Lombardy (reach ~1M), Emilia-Romagna (reach ~600K), and Piedmont (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Tour de France itself, the audience over-indexes on MotoGP (2.09×), Motorcycle accessories (3.55×), Cross-country cycling (5.93×), and Motorcycle helmet (3.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tour de France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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