MotoGP Audience in Italy
MotoGP has an estimated audience of 20,889,060 people in Italy. 26.5% are female, 73.5% are male, average age 39.5. Top regions: Lombardy, Emilia-Romagna, Lazio. Top brand affinities: Sidi, Formula One, MotoGP, corriere dello sport, 24MX.
The average MotoGP fan in Italy is 39.5 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Emilia-Romagna, Lazio. Top brand affinities include Sidi, Formula One, MotoGP, with strongest over-indexing on Sidi (4.89× the country average). Demographically, the MotoGP audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of MotoGP fans
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 39.5 |
| Estimated audience size | 20,889,060 |
Audience persona
The typical MotoGP fan in Italy is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Sidi.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,905,877 | 1.33× |
| Emilia-Romagna | 2,872,017 | 1.68× |
| Lazio | 2,363,617 | 0.92× |
| Veneto | 2,124,674 | 1.29× |
| Piedmont | 1,993,842 | 1.29× |
| Tuscany | 1,877,930 | 1.36× |
| Sicilia | 1,461,739 | 0.81× |
| Campania | 1,408,284 | 0.6× |
| Puglia | 961,059 | 0.67× |
| Marche | 689,342 | 1.32× |
| Liguria | 681,598 | 1.16× |
| Sardinia | 565,868 | 0.97× |
| Friuli-Venezia Giulia | 452,552 | 1.15× |
| Abruzzo | 435,242 | 0.95× |
| Calabria | 422,650 | 0.66× |
| Trentino-Alto Adige/Südtirol | 399,346 | 1.01× |
| Umbria | 388,913 | 1.15× |
| Basilicata | 96,070 | 0.5× |
| Molise | 56,497 | 0.57× |
| Aosta Valley | 32,507 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sidi | 4.89× | Sports |
| Formula One | 2.52× | Sports |
| MotoGP | 2.7× | Sports |
| corriere dello sport | 2.57× | Sports |
| 24MX | 14.8× | Sports |
| FIFA World Cup | 1.65× | Sports |
| Motorcycle helmet | 3.52× | Cars & Mobility |
| A.C. Milan | 1.61× | Sports |
| SUVs | 1.74× | Cars & Mobility |
| Used car | 2.45× | Cars & Mobility |
| Motorcycle accessories | 2.59× | Cars & Mobility |
| Bars | 1.5× | Travel & Leisure |
| FIFA (video game series) | 3.53× | Games |
| Tuttosport | 1.7× | Sports |
| Subito.it | 1.63× | Shopping |
| Broadcasting of sports events | 3.53× | Movies & TV |
| Ducati | 2.87× | Cars & Mobility |
| Honda | 2.44× | Cars & Mobility |
| Suzuki | 2.86× | Cars & Mobility |
| Chopper (motorcycle) | 3.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.75 |
| Luxury Orientation | PREMIUM | 1.38 |
| Sports Activity | POWER | 1.36 |
| Risk Appetite | THRILL | 1.28 |
| Indulgence | JOY | 1.16 |
| Early Adopter Mentality | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 29.3% |
| Spain | 16.8% |
| France | 13.3% |
See MotoGP audiences in other countries
More Motorsport audiences in Italy
- MOTO GP (INDONESIA) (16,764,884)
- Formula One (14,583,623)
- MotoGP (11,009,000)
- Scuderia Ferrari (4,503,897)
- Kimi Antonelli (2,949,401)
Frequently asked questions
How many fans does MotoGP have in Italy?
MotoGP has an estimated audience of 20,889,060 people in Italy, concentrated in Lombardy and Emilia-Romagna.
What is the gender split and age of MotoGP fans?
26.5% of MotoGP fans are female, 73.5% are male, with an average age of 39.5 years.
Which brands do MotoGP fans like most?
MotoGP fans show strongest brand affinity for Sidi (4.89×), Formula One (2.52×), and MotoGP (2.7×) over the country average.
Where do MotoGP fans live in Italy?
MotoGP fans in Italy are most concentrated in Lombardy (reach 4,905,877), Emilia-Romagna (reach 2,872,017), and Lazio (reach 2,363,617). These three regions account for the largest share of the active audience.
What other brands do MotoGP fans also like?
Beyond MotoGP itself, the audience over-indexes on Formula One (2.52×), MotoGP (2.7×), corriere dello sport (2.57×), and 24MX (14.8×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.