A data profile of the people who buy, follow and care about MotoGP in Italy — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 20,462,052 people in Italy.
The average MotoGP fan in Italy is 37.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Lazio.
Top brand affinities include Sidi, Formula One, MotoGP, with strongest over-indexing on Sidi (5.05× the country average).
Demographically, the MotoGP audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical MotoGP fan in Italy is more male, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Sidi.
The key figures that characterise the MotoGP profile in Italy.
25.2% are female, 74.8% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 37.9 |
| Estimated audience size | 20,462,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
Where the MotoGP audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~3M | 1.68× | |
| 02 | Tuscany | ~2M | 1.36× | |
| 03 | Lombardy | ~4.5M | 1.33× | |
| 04 | Marche | ~700K | 1.32× | |
| 05 | Veneto | ~2M | 1.29× | |
| 06 | Piedmont | ~2M | 1.29× | |
| 07 | Liguria | ~700K | 1.16× | |
| 08 | Friuli-Venezia Giulia | ~400K | 1.15× | |
| 09 | Umbria | ~400K | 1.15× | |
| 10 | Trentino-Alto Adige/Südtirol | ~400K | 1.01× | |
| 11 | Sardinia | ~500K | 0.97× | |
| 12 | Abruzzo | ~400K | 0.95× | |
| 13 | Lazio | ~2.5M | 0.92× | |
| 14 | Sicilia | ~1.5M | 0.81× | |
| 15 | Puglia | ~900K | 0.67× | |
| 16 | Calabria | ~400K | 0.66× | |
| 17 | Aosta Valley | ~30K | 0.62× | |
| 18 | Campania | ~1.5M | 0.60× | |
| 19 | Molise | ~60K | 0.58× | |
| 20 | Basilicata | ~90K | 0.51× |
The strongest cross-interests of the MotoGP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 24MX | Sports | 14.55× | ||
| 02 | Giacomo Agostini | Sports | 8.83× | ||
| 03 | Alpinestars | Cars & Mobility | 5.35× | ||
| 04 | Sidi | Sports | 5.05× | ||
| 05 | Charles Leclerc | Sports | 4.08× | ||
| 06 | Cruiser (motorcycle) | Cars & Mobility | 3.79× | ||
| 07 | Extreme sport | Sports | 3.12× | ||
| 08 | Motorcycle helmet | Cars & Mobility | 3.04× | ||
| 09 | Touring motorcycle | Cars & Mobility | 3.04× | ||
| 10 | Motorcycle accessories | Cars & Mobility | 2.95× | ||
| 11 | Custom motorcycle | Cars & Mobility | 2.82× | ||
| 12 | Ducati | Cars & Mobility | 2.58× | ||
| 13 | Suzuki | Cars & Mobility | 2.53× | ||
| 14 | MotoGP | Sports | 2.43× | ||
| 15 | Formula One | Sports | 2.32× | ||
| 16 | Plug-in hybrid | Cars & Mobility | 2.27× | ||
| 17 | Honda | Cars & Mobility | 2.12× | ||
| 18 | Scooters | Cars & Mobility | 1.80× | ||
| 19 | Alfa Romeo | Cars & Mobility | 1.79× | ||
| 20 | Serie B | Sports | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.70× | |
| Patriotism | CONSERVATISM | 1.52× | |
| Career Orientation | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Creativity | OPEN | 0.66× | |
| Price Sensitivity | PREMIUM | 0.69× |
MotoGP has an estimated audience of 20,462,052 people in Italy, concentrated in Lombardy and Emilia-Romagna.
25.2% of MotoGP fans are female, 74.8% are male, with an average age of 37.9 years.
MotoGP fans show strongest brand affinity for Sidi (5.05×), Formula One (2.32×), and MotoGP (2.43×) over the country average.
MotoGP fans in Italy are most concentrated in Lombardy (reach ~4.5M), Emilia-Romagna (reach ~3M), and Lazio (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond MotoGP itself, the audience over-indexes on Formula One (2.32×), MotoGP (2.43×), 24MX (14.55×), and Extreme sport (3.12×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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