Rascasse Audience Intelligence

Sidi Target Market in United States

A data profile of the people who buy, follow and care about Sidi in United States — modelled from more than twelve digital signal sources. Sidi has an estimated audience of 62,102 people in United States.

#66among Cycling in United States#9901among Brand in United States#10482in Sports

The average Sidi fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Sports · Type: Brand · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Sidi profile in United States.

Audience size
62K
in United States
Gender
39.6%♀
60.4% male
Age
35.6
average years
Country rank
#92751
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sidi

39.6% are female, 60.4% are male, average age 35.6.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Sidi audience in United States
MetricValue
Female39.6%
Male60.4%
Average age35.6
Estimated audience size62,102
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Sidi audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Sidi audience comes from United States.

Worldwide audience distribution share by country for Sidi
CountryShare
Italy83.8%
Mexico3.8%
Kuwait1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sidi audience in United States is strongest.

Fig. 05

Top regions by affinity

Sidi customers by region in United States
#RegionReachAffinity×
01Colorado~1K1.48×
02Texas~8K1.41×
03Oregon<1K1.31×
04Utah<1K1.31×
05Idaho<1K1.25×
06California~8K1.22×
07Washington~2K1.22×
08Alaska<1K1.15×
09Vermont<1K1.11×
10Montana<1K1.10×
11New York~4K1.07×
12North Dakota<1K1.07×
13Washington, District of Columbia<1K1.05×
14Hawaii<1K1.04×
15New Hampshire<1K1.04×
16South Dakota<1K1.04×
17Maine<1K1.00×
18West Virginia<1K0.98×
19Rhode Island<1K0.98×
20Connecticut<1K0.97×
21Delaware<1K0.97×
22Nevada<1K0.96×
23New Mexico<1K0.96×
24New Jersey~1K0.95×
25Arizona~1K0.95×
26Massachusetts~1K0.95×
27Minnesota<1K0.95×
28Ohio~2K0.92×
29Kansas<1K0.92×
30Nebraska<1K0.92×
31Virginia~1K0.91×
32Kentucky<1K0.91×
33Mississippi<1K0.91×
34South Carolina<1K0.90×
35Wisconsin<1K0.90×
36Arkansas<1K0.90×
37Maryland<1K0.89×
38Iowa<1K0.89×
39Georgia~2K0.88×
40Michigan~1K0.88×
41Indiana~1K0.88×
42Oklahoma<1K0.88×
43Florida~4K0.86×
44North Carolina~2K0.86×
45Missouri<1K0.86×
46Louisiana<1K0.86×
47Tennessee~1K0.85×
48Alabama<1K0.85×
49Illinois~2K0.83×
50Pennsylvania~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Sidi, United States
0.82×1.00×1.48×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cycling audiences in United States

See Sidi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sidi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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