Tour de France Audience in United States

Tour de France logo

Tour de France has an estimated audience of 3,920,045 people in United States. 27.8% are female, 72.2% are male, average age 36.6. Top regions: California, New York, Texas. Top brand affinities: Cycling team, Look (company), Road cycling, Rapha (sportswear), Road bicycle.

The average Tour de France fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cycling team, Look (company), Road cycling, with strongest over-indexing on Cycling team (20.17× the country average). Demographically, the Tour de France audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Cycling

Demographics of Tour de France fans

Demographic split for Tour de France audience in United States
MetricValue
Female27.8%
Male72.2%
Average age36.6
Estimated audience size3,920,045

Audience persona

The typical Tour de France fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Cycling team.

Top regions in United States

Top regions ranked by reach for Tour de France in United States
RegionReachAffinity
California492,5451.14×
New York238,6111.09×
Texas206,4730.61×
Florida200,1850.75×
Pennsylvania136,4561.03×
Illinois130,5761×
Massachusetts124,3161.61×
Washington119,7731.52×
North Carolina118,2161×
Colorado117,6771.9×
Virginia108,1021.13×
New Jersey89,2350.9×
Georgia85,9630.71×
Ohio85,4980.71×
Michigan83,0550.81×
Maryland71,1901.06×
Oregon70,4961.57×
Minnesota69,1361.23×
Wisconsin65,8671.12×
Tennessee61,7040.78×
Arizona57,3610.72×
Indiana52,0890.73×
Connecticut48,9931.25×
Missouri48,2610.76×
Utah48,1861.37×
South Carolina47,7640.81×
Nevada27,8530.73×
Alabama27,0500.49×
Kentucky26,5210.54×
Louisiana25,8550.51×
Washington, District of Columbia25,6822.18×
Iowa24,6940.76×
Idaho24,3461.24×
Maine24,1781.72×
Kansas22,3550.72×
Oklahoma22,0130.51×
New Hampshire21,7931.41×
Arkansas21,0890.65×
New Mexico18,3890.94×
Vermont15,5562.26×
Montana15,1191.39×
Rhode Island13,9841.12×
Hawaii13,6720.81×
Nebraska12,9800.66×
Mississippi11,3250.35×
Alaska9,7501.16×
West Virginia8,9280.49×
Delaware8,7020.8×
Wyoming6,1101.05×
South Dakota5,8820.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tour de France audience
BrandAffinityCategory
Cycling team20.17×Sports
Look (company)25×Sports
Road cycling13.37×Sports
Rapha (sportswear)24.15×Cars & Mobility
Road bicycle12.73×Sports
Racing bicycle8.19×Sports
Transport2.14×Cars & Mobility
Sustainable transport6.25×Cars & Mobility
Cross-country cycling8.79×Sports
Cycling club11.16×Sports
Backcountry skiing4.12×Sports
REI2.51×Fashion & Accessoires
Shimano7.58×Cars & Mobility
Road running3.14×Sports
Alpine skiing3.24×Sports
Google News2.54×News
Mountain bike4.17×Sports
Popular music1.53×Music & Radio
FIFA World Cup1.7×Sports
Winter sport2.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tour de France audience
TraitClusterScore
Risk AppetiteTHRILL1.8
Luxury OrientationPREMIUM1.74
Sports ActivityPOWER1.52
Early Adopter MentalityPOWER1.5
SustainabilityBALANCE1.39
PatriotismCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Tour de France
CountryShare
United States21.0%
Germany13.9%
France11.9%

See Tour de France audiences in other countries

More Cycling audiences in United States

Frequently asked questions

How many fans does Tour de France have in United States?

Tour de France has an estimated audience of 3,920,045 people in United States, concentrated in California and New York.

What is the gender split and age of Tour de France fans?

27.8% of Tour de France fans are female, 72.2% are male, with an average age of 36.6 years.

Which brands do Tour de France fans like most?

Tour de France fans show strongest brand affinity for Cycling team (20.17×), Look (company) (25×), and Road cycling (13.37×) over the country average.

Where do Tour de France fans live in United States?

Tour de France fans in United States are most concentrated in California (reach 492,545), New York (reach 238,611), and Texas (reach 206,473). These three regions account for the largest share of the active audience.

What other brands do Tour de France fans also like?

Beyond Tour de France itself, the audience over-indexes on Look (company) (25×), Road cycling (13.37×), Rapha (sportswear) (24.15×), and Road bicycle (12.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tour de France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.