Rascasse Audience Intelligence

Tour de France Audience in United States

A data profile of the people who buy, follow and care about Tour de France in United States — modelled from more than twelve digital signal sources. Tour de France has an estimated audience of 7,842,772 people in United States.

#1among Cycling in United States#49among Event in United States#365in Sports

The average Tour de France fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cycling team, Look (company), Road cycling, with strongest over-indexing on Cycling team (20.17× the country average).

Demographically, the Tour de France audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tour de France fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Cycling team.

Category: Sports · Type: Event · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tour de France profile in United States.

Audience size
7.8M
in United States
Gender
27.8%♀
72.2% male
Age
36.6
average years
Country rank
#4516
Event in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tour de France fans

27.8% are female, 72.2% are male, average age 36.6.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Tour de France audience in United States
MetricValue
Female27.8%
Male72.2%
Average age36.6
Estimated audience size7,842,772
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Tour de France audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Tour de France audience comes from United States.

Worldwide audience distribution share by country for Tour de France
CountryShare
France34.3%
United States11.2%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tour de France audience in United States is strongest.

Fig. 05

Top regions by affinity

Tour de France fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K2.46×
02Washington, District of Columbia~50K2.04×
03Colorado~200K1.92×
04Maine~50K1.67×
05New Hampshire~50K1.49×
06Montana~30K1.49×
07Massachusetts~200K1.48×
08Oregon~100K1.48×
09Utah~100K1.41×
10Washington~200K1.40×
11Idaho~50K1.32×
12Minnesota~100K1.25×
13Connecticut~90K1.17×
14Alaska~20K1.16×
15Wyoming~10K1.16×
16Wisconsin~100K1.14×
17Rhode Island~30K1.12×
18New York~500K1.07×
19Virginia~200K1.05×
20California~900K1.02×
21Maryland~100K1.00×
22New Mexico~40K0.99×
23Pennsylvania~300K0.97×
24North Carolina~200K0.92×
25Illinois~200K0.91×
26Delaware~20K0.88×
27New Jersey~200K0.83×
28Michigan~200K0.82×
29Iowa~50K0.82×
30Hawaii~30K0.80×
31Missouri~100K0.78×
32South Carolina~90K0.77×
33Kansas~50K0.77×
34South Dakota~10K0.77×
35Tennessee~100K0.75×
36Indiana~100K0.74×
37Nebraska~30K0.74×
38Ohio~200K0.72×
39Georgia~200K0.72×
40Arizona~100K0.72×
41Nevada~50K0.71×
42Florida~400K0.70×
43Arkansas~40K0.66×
44Texas~400K0.60×
45West Virginia~20K0.60×
46Kentucky~60K0.58×
47Alabama~60K0.57×
48Oklahoma~50K0.55×
49Louisiana~50K0.53×
50Mississippi~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Tour de France, United States
0.45×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tour de France audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tour de France audience
#·InterestCategoryAffinity×
01Look (company)Sports25.00×
02Rapha (sportswear)Cars & Mobility24.15×
03Cycling teamSports20.17×
04Road cyclingSports13.37×
05Road bicycleSports12.73×
06Cycling clubSports11.16×
07Cross-country cyclingSports8.79×
08Racing bicycleSports8.19×
09ShimanoCars & Mobility7.58×
10Sustainable transportCars & Mobility6.25×
11Mountain bikeSports4.17×
12Backcountry skiingSports4.12×
13Alpine skiingSports3.24×
14Road runningSports3.14×
15Winter sportSports2.77×
16Google NewsNews2.54×
17REIFashion & Accessoires2.51×
18TransportCars & Mobility2.14×
19FIFA World CupSports1.70×
20Popular musicMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tour de France audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tour de France audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.97×
Sports ActivityPOWER1.61×
Design AffinityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tour de France audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Price SensitivityPREMIUM0.76×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tour de France have in United States?

Tour de France has an estimated audience of 7,842,772 people in United States, concentrated in California and New York.

02

What is the gender split and age of Tour de France fans?

27.8% of Tour de France fans are female, 72.2% are male, with an average age of 36.6 years.

03

Which brands do Tour de France fans like most?

Tour de France fans show strongest brand affinity for Cycling team (20.17×), Look (company) (25×), and Road cycling (13.37×) over the country average.

04

Where do Tour de France fans live in United States?

Tour de France fans in United States are most concentrated in California (reach ~900K), New York (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tour de France fans also like?

Beyond Tour de France itself, the audience over-indexes on Look (company) (25×), Road cycling (13.37×), Rapha (sportswear) (24.15×), and Road bicycle (12.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tour de France audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tour de France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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