Cross-country cycling Audience in United States

Cross-country cycling has an estimated audience of 4,211,470 people in United States. 25.5% are female, 74.5% are male, average age 38.2. Top brand affinities: Peter Sagan, Bicycle helmet, Sustainable transport, Touring motorcycle, Supermoto.

Top brand affinities include Peter Sagan, Bicycle helmet, Sustainable transport, with strongest over-indexing on Peter Sagan (133.96× the country average). Demographically, the Cross-country cycling audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Sports Activity.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Cross-country cycling fans

Demographic split for Cross-country cycling audience in United States
MetricValue
Female25.5%
Male74.5%
Average age38.2
Estimated audience size4,211,470

Audience persona

The typical Cross-country cycling fan in United States is more male, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Peter Sagan.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cross-country cycling audience
BrandAffinityCategory
Peter Sagan133.96×Sports
Bicycle helmet30.12×Cars & Mobility
Sustainable transport13.14×Cars & Mobility
Touring motorcycle10.05×Cars & Mobility
Supermoto18.69×Cars & Mobility
Single track (mountain biking)22.38×Sports
Alpine skiing7.35×Sports
FC Bayern Munich6.74×Sports
Motorcycle accessories8.32×Cars & Mobility
Planet Fitness3.45×Sports
Extreme sport5.49×Sports
Standup paddleboarding7.53×Sports
Cruiser (motorcycle)10.06×Cars & Mobility
Patagonia6.6×Fashion & Accessoires
Antique car7.01×Cars & Mobility
Toyota Land Cruiser9.77×Cars & Mobility
Burton Snowboards16.54×Sports
Bass guitar3.55×Music & Radio
Custom motorcycle5.75×Cars & Mobility
Carcare6.44×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cross-country cycling audience
TraitClusterScore
SustainabilityBALANCE2.39
Sports ActivityPOWER2.35
PatriotismCONSERVATISM2.25
Risk AppetiteTHRILL2.06
Luxury OrientationPREMIUM2.04
Design AffinityPREMIUM2.04

Worldwide distribution

Worldwide audience distribution share by country for Cross-country cycling
CountryShare
United States15.6%
Germany10.9%
Italy8.4%

See Cross-country cycling audiences in other countries

More Sport audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Cross-country cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.