Cross-country cycling Audience in United States
Cross-country cycling has an estimated audience of 4,211,470 people in United States. 25.5% are female, 74.5% are male, average age 38.2. Top brand affinities: Natural rubber, Urban Outfitters, A Streetcar Named Desire (1951 film), Pro-Ject, Product design.
Top brand affinities include Natural rubber, Urban Outfitters, A Streetcar Named Desire (1951 film), with strongest over-indexing on Natural rubber (3.41× the country average). Demographically, the Cross-country cycling audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Cross-country cycling fans
| Metric | Value |
|---|---|
| Female | 25.5% |
| Male | 74.5% |
| Average age | 38.2 |
| Estimated audience size | 4,211,470 |
Audience persona
The typical Cross-country cycling fan in United States is more male, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 3.41× | Cars & Mobility |
| Urban Outfitters | 3.02× | Shopping |
| A Streetcar Named Desire (1951 film) | 17.79× | Movies & TV |
| Pro-Ject | 5.54× | Music & Radio |
| Product design | 2.61× | Business & Career |
| Bank account | 2.9× | Business & Career |
| Combat sport | 1.68× | Sports |
| N1 road (South Africa) | 4.25× | Travel & Leisure |
| Collectable | 1.56× | Kids & Family |
| JDSU | 2.91× | Business & Career |
| Nebraska Cornhuskers football | 2.98× | Sports |
| Electrolyte | 3.77× | Health |
| Acoustic music | 3.64× | Music & Radio |
| Home equity | 1.53× | Home & Garden |
| Staycation | 2.47× | Home & Garden |
| Gumbal | 6.13× | Cars & Mobility |
| Home staging | 3.64× | Home & Garden |
| Irrigation sprinkler | 6.53× | Home & Garden |
| Notre Dame Fighting Irish football | 3.32× | Sports |
| Nasal cavity | 5.28× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.39 |
| Sports Activity | POWER | 2.35 |
| Patriotism | CONSERVATISM | 2.25 |
| Risk Appetite | THRILL | 2.06 |
| Luxury Orientation | PREMIUM | 2.04 |
| Design Affinity | PREMIUM | 2.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 10.9% |
| Italy | 8.4% |
See Cross-country cycling audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cross-country cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.