Rascasse Audience Intelligence

Cross-country cycling Audience in United States

A data profile of the people who buy, follow and care about Cross-country cycling in United States — modelled from more than twelve digital signal sources. Cross-country cycling has an estimated audience of 4,211,470 people in United States.

#115among Sport in United States#4193among Topic in United States#673in Sports

The average Cross-country cycling fan in United States is 38.2 years old, more male, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, Michigan, New York.

Top brand affinities include Bicycle helmet, Extreme sport, Sustainable transport, with strongest over-indexing on Bicycle helmet (43.13× the country average).

Demographically, the Cross-country cycling audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cross-country cycling fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Bicycle helmet.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cross-country cycling profile in United States.

Audience size
4.2M
in United States
Gender
25.5%♀
74.5% male
Age
38.2
average years
Country rank
#7700
Topic in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cross-country cycling fans

25.5% are female, 74.5% are male, average age 38.2.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Cross-country cycling audience in United States
MetricValue
Female25.5%
Male74.5%
Average age38.2
Estimated audience size4,211,470
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Cross-country cycling audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Cross-country cycling audience comes from United States.

Worldwide audience distribution share by country for Cross-country cycling
CountryShare
United States15.6%
Germany10.9%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cross-country cycling audience in United States is strongest.

Fig. 05

Top regions by affinity

Cross-country cycling fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~1.5M15.14×
02Michigan~1M9.20×
03New York~300K1.39×
04Vermont~8K1.03×
05South Dakota~10K1.01×
06Delaware~10K1.00×
07North Dakota~9K1.00×
08Wyoming~6K1.00×
09Montana~10K0.99×
10Alaska~9K0.99×
11Maine~10K0.98×
12Rhode Island~10K0.98×
13Idaho~20K0.97×
14West Virginia~20K0.97×
15Hawaii~20K0.97×
16New Hampshire~20K0.97×
17Washington, District of Columbia~10K0.97×
18Mississippi~30K0.96×
19New Mexico~20K0.96×
20Nebraska~20K0.96×
21Oklahoma~40K0.95×
22Arkansas~30K0.95×
23Iowa~30K0.95×
24Kansas~30K0.95×
25Louisiana~50K0.94×
26Nevada~40K0.94×
27Alabama~50K0.93×
28Kentucky~50K0.93×
29Connecticut~40K0.93×
30Utah~40K0.93×
31Missouri~60K0.92×
32South Carolina~60K0.92×
33Oregon~40K0.92×
34Tennessee~80K0.91×
35Wisconsin~60K0.91×
36Minnesota~60K0.91×
37Arizona~80K0.90×
38Massachusetts~70K0.90×
39Indiana~70K0.90×
40Washington~80K0.89×
41Maryland~60K0.89×
42Ohio~100K0.88×
43Georgia~100K0.88×
44North Carolina~100K0.88×
45Virginia~90K0.86×
46Illinois~100K0.83×
47Pennsylvania~100K0.81×
48Florida~200K0.80×
49Texas~300K0.78×
50California~300K0.66×
Fig. 06

Affinity by region

Affinity by region — Cross-country cycling, United States
0.66×1.00×15.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cross-country cycling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cross-country cycling audience
#·InterestCategoryAffinity×
01Peter SaganSports92.63×
02Bicycle helmetCars & Mobility43.13×
03Single track (mountain biking)Sports25.05×
04SupermotoCars & Mobility15.00×
05ShimanoCars & Mobility12.99×
06Sustainable transportCars & Mobility12.89×
07Extreme sportSports10.68×
08Toyota Land CruiserCars & Mobility10.63×
09Antique carCars & Mobility8.96×
10Tour de FranceSports8.79×
11Cruiser (motorcycle)Cars & Mobility8.71×
12Touring motorcycleCars & Mobility8.33×
13CarcareCars & Mobility8.19×
14Auto showCars & Mobility7.41×
15Motorcycle helmetCars & Mobility6.74×
16Motorcycle accessoriesCars & Mobility6.52×
17Alpine skiingSports5.65×
18PatagoniaFashion & Accessoires5.53×
19CyclingSports4.20×
20BicycleCars & Mobility3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cross-country cycling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cross-country cycling audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.54×
Risk AppetiteTHRILL3.64×
TravellingTHRILL1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cross-country cycling audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
SpiritualityBALANCE0.71×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cross-country cycling have in United States?

Cross-country cycling has an estimated audience of 4,211,470 people in United States, concentrated in New Jersey and Michigan.

02

What is the gender split and age of Cross-country cycling fans?

25.5% of Cross-country cycling fans are female, 74.5% are male, with an average age of 38.2 years.

03

Which brands do Cross-country cycling fans like most?

Cross-country cycling fans show strongest brand affinity for Bicycle helmet (43.13×), Extreme sport (10.68×), and Sustainable transport (12.89×) over the country average.

04

Where do Cross-country cycling fans live in United States?

Cross-country cycling fans in United States are most concentrated in New Jersey (reach ~1.5M), Michigan (reach ~1M), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cross-country cycling fans also like?

Beyond Cross-country cycling itself, the audience over-indexes on Extreme sport (10.68×), Sustainable transport (12.89×), Peter Sagan (92.63×), and Single track (mountain biking) (25.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Cross-country cycling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cross-country cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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